Email Marketing
Table of Contents
My Journey into Email Marketing: Realizing Its Value for My Business
As I delved into email marketing, I couldn’t help but reflect on the opportunities I missed by not capitalizing on this powerful tool. Reviewing the immense value email marketing holds for businesses made me realize how impactful it can be in connecting with customers, nurturing relationships, and driving sales. This journey has inspired me to write this article, pushing me to commit to integrating email marketing into my business strategy.
Why Email Marketing Is Still Relevant
Exploring the benefits of email marketing, I discovered several reasons why it remains vital in the digital marketing landscape:
- Broad Reach: With over 4.3 billion global email users, I realized that email marketing opens the door to a vast audience I could reach.
- High ROI: It’s intriguing to note that email marketing delivers a big ROI. Imagine the potential returns I could achieve by employing this strategy effectively!
- Personalization: One aspect that truly resonates with me is the power of personalization. Email allows for targeted messaging, making it possible to engage customers in a way that speaks directly to their interests.
- Automation: I appreciate the efficiency that modern email marketing platforms offer, enabling automated campaigns that can save time while maintaining customer engagement.
- Measurable Results: Tracking open and click-through metrics can provide essential insights. This capability excites me, as it allows me to continuously improve my marketing efforts.
- Customer Retention: Nurturing ongoing communication with customers through email helps foster loyalty. Maintaining these relationships is crucial for long-term success.
Essential Elements for Effective Email Marketing
As I reflected on what makes an email campaign effective, I identified a few vital elements that I need to incorporate into my strategy:
- Clear Subject Lines: The subject line is the first impression of an email; crafting a concise and intriguing subject is essential to entice recipients to open it.
- Responsive Design: I prioritize mobile-friendly design since many emails are opened on mobile devices.
- Valuable Content: I must provide relevant content that adds value, whether through promotions, informative articles, or helpful tips that engage my audience.
- Strong Call-to-Action (CTA): I’ve learned that having a clear CTA in every email will guide recipients to what to do next, whether purchasing or signing up for a newsletter.
- Segmentation and Targeting: Understanding the importance of segmenting my email lists will allow me to tailor messages to individual audience segments, enhancing engagement.
Companies That Inspire Me
In my research, I came across several companies that effectively utilize email marketing, offering me inspiration for my future campaigns:
- Amazon: By employing personalized recommendations based on past purchases, Amazon demonstrates how to engage customers effectively, reminding me of the importance of tailored messaging.
- Spotify sends out weekly curated playlists and personalized listening summaries, keeping its users engaged and connected, a strategy I aspire to emulate.
- Mailchimp: As a leading email marketing service provider, Mailchimp showcases its expertise by sending insightful content and case studies, reinforcing its value proposition to potential customers.
- Nectar Sleep: Segmented emails that cater to specific interests significantly enhance engagement rates, an approach I plan to integrate into my strategy.
Best Practices for Email Marketing in the Philippines
Through my experience and observations, while working with various companies engaged in email marketing here in the Philippines and the campaigns I regularly receive, I have compiled a list of best practices that stand out in creating engaging email marketing campaigns tailored to our local context. Here are critical insights that I have gathered:
- Compelling Subject LinesI have noted that compelling subject lines are pivotal in capturing attention. Successful companies in the Philippines create clear, enticing subject lines that promise value to the reader. Using action-oriented language and questions that resonate with Filipino culture often leads to higher open rates.
- Mobile-Friendly DesignMany Filipino companies prioritize mobile optimization in their email designs. With increasing users accessing emails via smartphones, responsive designs ensure that emails display effectively on various devices, improving engagement and readability.
- Segmentation of Email ListsI have observed that effective email segmentation allows marketers to tailor their messages to specific groups based on criteria such as demographics, interests, and purchasing behavior. This targeted approach increases relevance and engagement, as subscribers are likelier to interact with content that speaks directly to their needs.
- Clean and Engaged Subscriber ListsMaintaining a clean and engaged subscriber list is vital for optimizing deliverability. Companies that implement double opt-in strategies and regularly clean their lists see improved engagement and reduced bounce rates, leading to more successful campaigns
- Create Valuable ContentProviding valuable content is a hallmark of effective email marketing. From what I’ve seen, Filipino companies that enrich their audience’s lives with relevant, concise, and scannable information and promotional offers foster stronger connections with subscribers.
- Clear Calls to Action (CTAs)I have found that every email should feature a clear and visually appealing call to action (CTA). These CTAs guide the reader on their next steps, which is essential for driving conversions. Successful companies ensure their CTAs stand out, improving the likelihood of action being taken.
- Regular A/B TestingA/B testing is vital to optimizing email performance. Companies that regularly experiment with different elements—subject lines, visuals, and CTA placements—gain valuable insights that help refine their strategies to meet audience preferences better.
- Compliance with Local RegulationsAwareness of local regulations, such as the Data Privacy Act of 2012 in the Philippines, is crucial for any email marketing effort. Companies that comply with these regulations avoid penalties and build trust with their subscribers, ensuring they feel secure in their interactions with the brand.
- Engagement through Interactive ContentI have observed that incorporating interactive elements in emails significantly enhances user engagement. Filipino companies that do well in this area often include features like polls, quizzes, and embedded forms, making their emails more dynamic and enjoyable for subscribers.
- Consistent Refinement and AdaptationFinally, the most successful companies continuously refine their email marketing strategies to adapt to the local market’s changing consumer behaviors and preferences. By regularly analyzing campaign metrics and making data-driven adjustments, they maintain the relevance and effectiveness of their emails in a competitive landscape.
A New Commitment to Email Marketing
As I finalize my reflections in this article, I am invigorated by the immense potential email marketing holds for my business. This personal exploration has made me aware of the opportunities I’ve overlooked and instilled a commitment to harnessing the power of email marketing moving forward. I am excited to implement what I’ve learned, creating meaningful connections with my audience through targeted and well-crafted email campaigns. Email is not just a communication tool; it is a vital channel for building lasting relationships, and I am ready to embrace it wholeheartedly.
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Mobile-Friendly Design: Given the high prevalence of smartphone usage among students, ensuring that your emails are optimized for mobile devices is crucial. This means using responsive design templates that adapt to different screen sizes and avoiding excessive text or images that might be difficult to read on smaller screens. By prioritizing mobile-friendliness, you can increase open rates, engagement, and click-through rates among your student audience.
Engaging Content: Students are more likely to engage with emails that offer value and relevance. Focus on creating content that is informative, entertaining, and directly related to the interests and needs of your student audience. Share relevant news, tips, resources, or updates that will benefit them in their academic and personal lives. By providing valuable content, you can foster a stronger connection with your student audience and encourage them to open and read your emails regularly.
by Jhaztyn Wayne Lecerio BAMK 4A
Two practices that I believe would resonate particularly well especially with marketing students like me are Mobile-Friendly Design and A/B Testing.
First, Mobile-Friendly Design is crucial. As a marketing student, you’re likely aware of how heavily people in the Philippines rely on smartphones for internet access. It’s not just a trend; it’s the reality of how Filipinos consume content online. For this reason, ensuring that emails are mobile-optimized is critical. If the design isn’t responsive, meaning it doesn’t adapt well to smaller screens, it risks losing the reader’s attention immediately. This practice teaches us the importance of accessibility and engagement—two vital components in crafting any successful marketing strategy, especially in a digital-first world. As students, understanding mobile optimization prepares us to create campaigns that connect with the audience on the devices they use most.
Second, A/B Testing is a practice that stands out for its focus on continuous improvement. Marketing students are often introduced to the idea of data-driven decision-making, and A/B testing is the perfect hands-on application of that concept. By experimenting with different versions of an email—whether it’s tweaking subject lines, visuals, or call-to-action placements—we can see what actually resonates with an audience. This isn’t just theory; it’s real-world application. It helps us gather data, analyze results, and refine strategies based on what works best. Mastering this process prepares us to develop more effective campaigns and equips us with the skills to think critically about performance in our future marketing careers.
In conclusion both practices underscore the importance of being adaptive and strategic—qualities essential for any marketing student to succeed in today’s fast-evolving digital landscape.
Eleonor M. Abendan
BAMK4D – DIGITAL MARKETING (M&W 1:30-2:30PM)
Submitted by: Michelle T. Ballaran BAMK 4C
1. Mobile Friendly Design – Mobile-friendly design appeals to students because it improves accessibility and user experience on smartphones, which many people rely on for daily tasks. Responsive, easy-to-read, and visually appealing emails catch attention and increase engagement by responding to students’ hectic, on-the-go lifestyles. Companies that prioritize mobile optimization display an awareness of their audience’s preferences, which fosters a sense of connection and relevancy and increases brand loyalty.
2. Engagement through Interactive Content – Interactive content engages students like you by converting emails into dynamic experiences that encourage involvement and make learning more pleasurable. For example, picture receiving an email from a university organization with a quick poll asking which events you’d want to see next semester and a fun quiz about campus trivia. This motivates you to interact with the information and makes you feel appreciated and part of the community. Participating allows you to express your preferences and thoughts, strengthens your connection with the organization, and makes the email experience more meaningful and dynamic.
Here are the following practices that would best resonate with me and my peers:
1. Mobile-Friendly Design
In this time and age, almost everyone in my generation owns a smartphone. But if we’re talking about laptops and computers, the number of those who have doesn’t really come close. Therefore, it is greatly significant to conduct email marketing campaigns that integrate a mobile-friendly design for it does not limit the recipients and complicate the process. This way, recipients can easily access marketing emails in the comfort of their smartphones, anytime and anywhere, further enhancing the overall experience of the recipients as they become more inclined to read the entire material.
2. Engagement through Interactive Content
My generation, in general, loves entertainment. It is somewhat difficult for us to finish a whole reading material if all we see are just paragraphs, given that our attention spans have been shortened by the trends and social media platforms we’ve been accustomed to growing up. Hence, having interactive content in these campaigns such as quizzes and polls can actually pique our interest and make us more inclined to interact with the marketing email. This way, we won’t just open the emails, but actually read it.
Amado Jeremy C. Arroz BAMK 4-A
Clear Valuable Content and Compliance with local regulations
as someone who manage a mobile pet groom, Its a best way for us to have a clear valuable content so our consumers can clearly understand what services we are offering and they can navigate freely our website. Also, copliance with local regulations since we are roaming around the city, giving them a sense of privacy would make them feel safe and also they could be our potential and loyal customer. These two practices could create a postive impact on our customers leaving us a great impression.
Here are two email marketing best practices that I believe would particularly resonate with a group of students:
1. Compelling Subject Lines Crafting enticing subject lines is crucial for catching the attention of recipients, especially students who receive numerous emails daily.
Students often have busy schedules and a crowded inbox, meaning a compelling subject line can make all the difference in whether they open an email or ignore it. Using action-oriented language, humor, or relatable questions can pique their interest. For example, a subject line like “Unlock Your Potential: Student Discounts Inside!” can immediately resonate with students looking for deals, encouraging them to engage.
2. Mobile-Friendly Design
With many students accessing their emails on their smartphones, having a mobile-responsive design is essential.
Most students are on the go and rely heavily on their mobile devices for communication and information. Emails that adapt well to different screen sizes ensure a better user experience. If an email looks good and is easy to navigate on a smartphone, it increases the chances that students will read and engage with the content—whether it’s about exclusive events, study resources, or job opportunities.
These two practices align well with the habits and preferences of a student demographic, allowing for more effective communication and engagement through email marketing campaigns.
This blog does a great job of showing why email marketing is still important for businesses! It really explained how emails can reach a lot of people, help companies connect with customers, and even boost sales. I liked the tips about making subject lines catchy, creating mobile-friendly designs, and using clear calls to action. The examples from big companies like Amazon and Spotify make the ideas easy to understand. Overall, this post is a helpful guide for anyone wanting to learn how to use email marketing effectively.
– Julianne Madrileño BAMK 4-A
Katherine Nicole Panie
BAMK 4-D
Create Valuable Content and Mobile Friendly Design are the two practices that I see fit and best especially to us students. Mobile Friendly Design, is a practice that I see the most easiest and convenient to especially to us student as we mostly spend more time in using our mobile gadgets. Create Valuable Content, on the other hand, could easily touch the emotion and easilty attracts its target by providing contents that intrigue the interest of the individuals.
Trexie Marie P. Morancil
BAMK 4 – D
The two best practices for email marketing are segmenting the email lists and creating valuable contents for your target audience to engage in. Segmentation of email lists because it is important to segment and know your target audience in order for you to create valuable contents which your target audience can relate to.
Trexie Marie P. Morancil
BAMK 4 – D
The two best practices for email marketing are segmenting the email lists and creating valuable contents for your target audience to engage in. Segmentation of email lists because it is important to segment and know your target audience in order for you to create valuable contents which your target audience can relate to.
Engagement through Interactive Content- For me as a student, Contents that make you interact with anything is fun and interactive which will bring lots of potential customer/fan to any kind of platform.
Consistent Refinement and Adaptation- The most important for any website or even anything really is for something to adapt and consistent interaction with their suscribers/customers.
Two email marketing practices that resonate well with students are:
Mobile-Friendly Design – Students are highly likely to access emails on their mobile devices due to convenience and frequent use of smartphones. Ensuring emails are mobile-optimized enhances readability and engagement, especially for students who are often on the go.
Create Valuable Content – Students appreciate content that is concise, relevant, and easy to digest. Providing value through educational resources, offers, or updates that cater to their interests fosters a stronger connection and encourages engagement with the email content.
1. Segmentation of Email Lists – This is best so that we can adjust our tone and delivery upon communication with our target audience.
2. Clear Calls to Action (CTAs) – This is a must to ensure that our email gets the message across to our recipients in order for them to feel the sense of urgency.
• Engagement through Interactive content
– It is much common now for a gamified interactive features that apt the users to engage in, for it is much simpler and interesting to engage in.
• Consistent Refinement and Adaptation
– The constant change of socio-cultural and normative behavior most especially from the younger generation due to the influences brought in from both internal and external contents via any digital platform is the norm of today. Then it is pertinent to adjust and adapt not just for any companies but also for any youth that wants to be part or engage in any kind of group.
Both strategies, Clean and Engaged Subscriber Lists and Clear Calls to Action (CTAs)—are highly relevant to us students. Clean and Engaged Subscriber Lists, Students receive numerous emails from different organizations, including schools, clubs, and companies. Many of these emails may be irrelevant or end up in spam. A clean subscriber list ensures that they only get emails they are genuinely interested in, saving time and reducing the frustration of sifting through irrelevant content. By regularly cleaning lists and using a double opt-in strategy, companies guarantee that students receive messages tailored to their preferences. This also reduces email fatigue, which students often experience from overloaded inboxes. Clear Calls to Action (CTAs), Students appreciate clear instructions, especially when they are pressed for time. When companies provide a visually appealing and concise CTA, it makes the decision-making process easier and quicker. Whether they are being directed to sign up for an event or access learning resources, clear CTAs prevent confusion and make it more likely that students will take action. Students often prefer things that are straightforward and easy to follow, making well-designed CTAs especially impactful for this audience.
Ma. Dhenice B. Marquez
BAMK 4B
As a student, I think the two best practices of email marketing that would resonate me are the Compelling Subject Lines and the Mobile-Friendly Design. Students rarely check their emails unless it is very necessary, however, an action-oriented subject line with a promising value such as discounts from the store where they order, immediately grabs their attention. For mobile-friendly design practice, this is essential as most of us students are using our mobile devices in checking emails. It is important that the content of an email is readable on smaller screens and the display of the images automatically resize to fit the screen while maintaining the quality of the photos and text.
For students, two essential best practices for email marketing are to focus on creating valuable and relevant content, and to ensure their emails are mobile-friendly. By providing content that interests their target audience and designing emails that are easy to read on smartphones and tablets, students can increase engagement and drive better results.
To create effective email marketing campaigns, students should focus on providing valuable and relevant content that interests their target audience. This involves tailoring content to specific interests, using a conversational tone, and offering practical tips or advice.
Email marketing remains a powerful tool for engaging students, with two practices standing out: segmentation of email lists and creating valuable content.
Segmentation allows marketers to tailor messages to specific groups, making the content more relevant. Students have diverse interests and needs—freshmen may need information on campus life, while seniors might seek career opportunities. By targeting these groups, emails become more personal and engaging.
Equally important is providing valuable content. Students are more likely to engage with emails that offer practical information, such as study tips, scholarships, or career advice. Delivering useful content helps build trust and encourages consistent interaction with the brand.
As the article goes on to discuss, no matter how time progresses, email marketing will continue to be essential in all fields. With this, the two practices that would resonate the most with students would be personalization and mobile-friendly design.
Personalization resonates because students are increasingly interested and drawn towards personalized experiences, especially now that everything is online. They appreciate content that is tailored to their interests and needs.
Second, mobile-friendly design. A large majority of the population owns a smartphone and sees this as a necessity, this would mean that students are highly-likely to access emails on their smartphones. A mobile-friendly design makes your emails easy to read, navigate, and engage on with their device. This is done or seen when the email automatically adjusts on screen sizes, giving you the same experience irregardless.
The 2 practices that I choose is Mobile friendly design, and Clean and engaged subscriber list. As students, we are constantly on the go, juggling multiple responsibilities, and often relying on our mobile devices for everything from academic tasks to social interactions. Mobile-friendly design is crucial for reaching us effectively. It ensures that your content is easily accessible, readable, and visually appealing on our smartphones, making it more likely to capture our attention and hold our interest. A clean and engaged subscriber list is also important. By maintaining a list of subscribers who are genuinely interested in your content, you can send targeted messages that resonate with our specific needs and interests. This reduces the risk of spam and ensures that your communications are valued and appreciated.
Mobile-Friendly Design
– Mobile-friendly design is crucial for engaging today’s audience, especially since many people check emails on their smartphones. Responsive email designs automatically adjust to fit various screen sizes, making content easier to read and interact with. For Filipino companies, prioritizing mobile optimization enhances readability and increases engagement rates. Understanding this trend can give you a competitive edge in fields like marketing and design.
Consistent Refinement and Adaptation
-Successful companies know that to stay ahead, they must constantly refine their email marketing strategies based on changing consumer behaviors. For students, this is like adjusting your study techniques based on what helps you learn best. By analyzing metrics—like how many people open their emails or click on links—companies can make informed decisions about what to change or improve. This data-driven approach ensures that their emails remain relevant and engaging, much like how you might modify a project based on feedback to make it better. Embracing this idea of continuous improvement can inspire you in your future careers, showing the importance of being adaptable and responsive to change in any field.
Two best practices from the article that would resonate with students like us are personalization and mobile-friendly design. As students, we’re constantly bombarded with emails, so personalized content that addresses our specific interests stands out. Whether it’s related to academic resources or personal hobbies, when an email feels relevant, it’s more likely to grab our attention.
Also, since many of us check emails on our phones, mobile-friendly design is crucial. Emails that are easy to read and navigate on a mobile device make it much more convenient for us to engage with the content, even when we’re on the go.
I believe the two practices that would resonate well with students are Compelling Subject Lines and Mobile-Friendly Design.
1. Compelling Subject Lines: Students often receive numerous emails daily, so a strong subject line is crucial for capturing their attention. Action-oriented language and culturally relevant questions can make the emails feel more personalized and engaging, encouraging students to open and read them.
2. Mobile-Friendly Design: As students frequently use their smartphones for communication, ensuring emails are mobile-optimized is essential. Responsive designs enhance readability and user experience, allowing students to engage with content seamlessly, regardless of the device they’re using. This convenience aligns with their on-the-go lifestyle, making it more likely they’ll interact with the emails.
Jude Brian C. Gonzales BAMK 4D
1. Mobile-Friendly Design
– A friendly design that allows convenient and easy access would make the website appealing to the users. As a student, the most efficient way to bring up a website is to save us much funds as possible. A mobile friendly design is undoubtedly lesser in cost compare to those that are not. This are known as responsive and nonresponsive websites. Responsive ones tend to be more cost effective since they do not require to maintain and display separate sites. Knowing that most people nowadays uses mobile because of the convenience, a mobile-friendly design would be a better choice for hitting two birds with one stone.
2. Segmentation of Email Lists
– For a group of students who are starting to develop a website, understanding the segmentation of our target market is an important task. Given the fact that we are not full time with the tasks, filtering our possible customers would save a lot of time and effort. This would make a difference in terms of the time to improve other aspects of the business. Without the proper knowledge of the market segments, we would just be spamming emails to people who are not even interested with the product or has no use for it. If that is so, less people would engage in our business and would make it a difficult start for us.
Jude Brian C. Gonzales BAMK 4D
1. Mobile-Friendly Design
– A friendly design that allows convenient and easy access would make the website appealing to the users. As a student, the most efficient way to bring up a website is to save us much funds as possible. A mobile friendly design is undoubtedly lesser in cost compare to those that are not. This are known as responsive and nonresponsive websites. Responsive ones tend to be more cost effective since they do not require to maintain and display separate sites. Knowing that most people nowadays uses mobile because of the convenience, a mobile-friendly design would be a better choice for hitting two birds with one stone.
2. Segmentation of Email Lists
– For a group of students who are starting to develop a website, understanding the segmentation of our target market is an important task. Given the fact that we are not full time with the tasks, filtering our possible customers would save a lot of time and effort. This would make a difference in terms of the time to improve other aspects of the business. Without the proper knowledge of the market segments, we would just be spamming emails to people who are not even interested with the product or has no use for it. If that is so, less people would engage in our business and would make it a rough start for us.
Most of the email marketing practices listed down were all relevant but here are the 2 most important for me that could really help you build a strong email marketing strategy.
1. Compelling Subject Lines
This practice is crucial for capturing attention, especially for students like us who receive numerous emails daily. Compelling subject lines can make your email stand out in a crowded inbox. As a student, I can relate to the importance of clear, enticing messages that promise value. Say for example, Sunnies Studios—which I currently subscribe to via Email— Their subject lines usually appear like this whenever they have promotions or new releases, “❗️ Last chance ❗️”, “Something new 🎨”, “In case you missed it 🔎”. These don’t only catch the attention of their subscribers but it really sparks curiosity and makes you want to open the email just to see what’s inside.
2. Create Valuable Content
Following a Compelling Subject Line, Creating Valuable Content is crucial for your email to be effective. This practice is particularly relevant for students as it focuses on providing meaningful and enriching information. Keep in mind that in email marketing, subscribers have the option whether to open an email or not. Offering valuable content not only provides subscribers with meaningful information but also shows that you respect their time by not sending useless emails that could waste it. Companies that offer relevant, concise, and easily scannable information, along with promotional offers, foster stronger connections with their audience. It’s important to build a meaningful relationship with subscribers rather than risking your brand’s reputation by ending up in their spam list. Remember, email marketing should be done in moderation, not as spam.
1. Email List Segmentation
– Customizing email content to align with students’ interests boosts engagement and reduces irrelevant messages. We, as students, favor content that matches our individual needs and preferences.
2. Engaging Students with Interactive Content
– Incorporating interactive features such as quizzes and polls in emails grabs students’ attention and motivates them to share with their friends. We appreciate content that is engaging and interactive.
Kevin Floyd Jabagat BAMK4D
The practices in email marketing that best resonates with the students are mobile friendly design and compelling subject lines.
Ensuring that emails are easily readable on smartphones and tablets increases the likelihood that students will engage with the content. Use concise and attention-grabbing subject lines to pique their interest right from the start. Additionally, incorporating interactive elements such as polls, quizzes, or GIFs can make the emails more engaging and fun. Personalization is key; addressing students by their names and tailoring content to their interests can significantly boost engagement rates. Remember to keep the language friendly and conversational, reflecting the tone and style that resonate with a younger audience. With this, the increased in student engagement and retention is vital. By sending regular updates, tips, and resources, this can keep them motivated and on track. Also, using email to provide personalized support and feedback, which can make students feel valued and encourage them to stay enrolled.
1. Segmentation of Email Lists
– It personalizes content to match students’ interests, improving engagement and reducing irrelevant messages. Students like us expect content that is relevant to our needs and interests. When emails feel personalized, we are more likely to engage with the content, click on links, and take action. We often have packed inboxes. Segmentation ensures that we will only receive emails that matter to us, reducing the risk of being ignored or unsubscribed.
2. Engagement through Interactive Content
– It offers fun, dynamic content like quizzes and polls that captures students’ attention and encourages sharing among peers. We are digital natives who appreciate content that is dynamic and interactive. Interactive content offers real-time results, such as quiz outcomes or progress indicators, making the experience more satisfying and memorable for us students. We are likely to share interactive content with peers, amplifying the reach of the email campaign.
Anne Marie Camon BAMK 4D
Shera Joy Abaño
BAMK 4-B
For me, the 2 practices that I believe that would resonate me as a marketing student are Mobile-Friendly Design and Engagement through Interactive Content because it attracts me that the email campaign is engaging. Being a mobile-friendly is also a big factor as it is not very complex to open/read the email. So that I would not get bored easily and my attention and curiousity stays on that email. As well as it is important for me that it also catches my attention quickly so that I can pay attention to that email and be able to read and interact with. Therefore, these two practices that I chose are the big factors for me to be able to give time and effort to that email. Lastly,there is a big possibility for me to subscribe to it because I find it very entertaining and it is user friendly.
2 practices of Email Marketing in the Philippines that I believe would particularly resonate with a group of students like me are:
1. Compelling Subject Lines: I think these one of the practices of email marketing that I believe would resonate with a group of students like me because we actually often receive a large volume of email, and it actually irritates us but if the subject lines are clear and action-oriented that promise value like “Exclusive Student Discounts!”. It can grab our attention and increase open rates.
2. Engagement through Interactive Content: I think these one of the practices of email marketing that I believe would resonate with a group of students like me because incorporating interactive elements like quizzes, polls, or survey would actually engage students more effectively as we often enjoy dynamic contents that provide instant feedback.
-Mariel Cordero BAMK 4A
The two practices that I believe would particularly resonate with students are Engagement through Interactive Content and Segmentation of Email Lists. Interactive Content in a way that Students tend to enjoy interactive experiences, especially when it involves dynamic elements like polls, or mini games. Incorporating these into emails can make the content more engaging and fun, creating a more memorable experience. Interactive elements give students the chance to actively participate, which could increase interest and the likelihood of engagement. And also by segmenting email lists based on factors like academic level, interests extracurricular activities or academic fields, or even purchase history (for student-targeted products), marketers can create more personalized and relevant messages. Tailoring content to a student’s specific context will likely increase engagement because the messages feel more targeted and directly useful to them.
Hans Christian J. Malapitan BAMK 4B
Two Practices:
1.) Create Valuable Content
As a student, I think one of the main reasons why it consistently increases engagement by the audience is because it consists of valuable content that captures attention on subjects relevant to them. Furthermore, it contributes to increasing trust and credibility, thus helping the audience hold the sender of the email as a dependable source of information. Also, valuable content is material for support in studying since it will offer tips on studying and advice concerning career choices for students like me. By giving such actionable insights, it empowers the audience and invites interaction, and this indeed drives to higher retention and a stronger long-term relationship.
2.) Mobile-Friendly Design
As a student, I think the design of email marketing is particularly mobile-friendly design in this present day and should be taught to people because mobile devices are used more often in this generation where technology has mostly taken over society. Mobile optimization in the design of an email results in better usability and readability and smooth navigation with a possible chance to engage more people in messages. Therefore, it provides easy access to critical information and helps to receive better conversion rates through the simple call-to-action process. This practice is one way to also have convenience between the audience and the businessperson.
Compelling Subject Lines: As a student in a generation that is primarily influenced by rapid technological advancements and trends, I believe that a strong subject line is an essential component of email marketing. Young people like me have short attention spans, so it’s critical to have a captivating subject line to grab their interest.
Consistent refinement and adaptation: Younger generation prefers emails that are concise, relevant, and personalized to their interests. By consistently refining and adapting email contents based on data analytics and feedback, email marketers can effectively engage with this demographic and drive higher open rates.
I think, to design Mobile-friendly design and Valuable content that resonates with a group of students like myself, it is essential to prioritize simplicity, personalization, and appealing images. Students like myself mostly use smartphones to check our emails, so a responsive design is essential. This involves using a clean, single column style, large, readable fonts, and simple to tap buttons. Keeping the design simple allows for quicker page loading and a better user experience on mobile devices. Also, students like me are particularly drawn to visuals like as photos, and memes, which can help capture our attention.
Two effective email marketing practices that would work well for a group of students like us are mobile-friendly design and interactive content. I usually check my emails on my phone during commutes or breaks, and if an email isn’t optimized for mobile, it’s hard to read or navigate. A mobile-friendly design makes it easier to view the content and see images properly, making it much more convenient for me to read the message.
I also find interactive elements like polls or surveys more interesting because they let me participate instead of just reading passively. This type of content keeps me more engaged without taking up too much time, making it more likely that I’ll interact with the email.
Two practices that I think particularly resonate with the group of students are through Mobile-Friendly Design and Engagement through Interactive Content. Emails should be optimized for mobile devices to ensure that the content is readable and visually appealing on phones and tablets, as many students now use smartphones to communicate and browse the web. This will improve readability and engagement for young people who are accustomed to accessing information anytime and anywhere. Students like us are also usually drawn to stuff that is interactive and interesting. Emails including surveys, quizzes, or media material, like videos, are likely to grab our attention and keep it there longer, which will increase interaction and sustain interest.
Creating valuable content in email marketing fosters trust and credibility with your audience. By offering helpful insights, tips, or resources, you encourage engagement and create anticipation for your future emails. This approach not only strengthens loyalty but can also lead to organic growth as subscribers share your content with others. Regularly refining your strategy, based on performance and feedback, ensures your messaging stays relevant. This ongoing adaptation not only deepens audience connections but also enhances your skills, allowing you to thrive in the fast-paced world of digital marketing.
Creating valuable content in email marketing is essential because it builds trust and credibility with our audience. When we share insights, tips, or resources that genuinely help our subscribers, they are more likely to engage with our brand and look forward to receiving our emails. This not only promotes loyalty but also encourages subscribers to share our content, helping our business grow organically. On the other hand, consistent refinement and adaptation are vital for staying relevant in this fast-paced digital world. By continuously analyzing campaign performance and gathering audience feedback, we can tailor our messages to better meet the needs and preferences of our subscribers. This dynamic approach not only strengthens our connection with the audience but also sharpens our skills as marketers, equipping us to navigate the ever-evolving landscape of digital communication.
I believe that these two practices would particularly appeal to students and these are Compelling Subject Lines and Mobile-Friendly Design. Compelling Subject Lines would resonate with student like me because given the large volume of emails students receive, it’s vital for messages to stand out. Marketers can grab attention by crafting clear and enticing subject lines that promise value. Using questions or action-oriented phrases that resonate with Filipino culture can further engage students, resulting in higher open rates. Lastly would be Mobile-Friendly Design. Since many students check their emails on smartphones, having a mobile-friendly design is essential. Responsive email layouts make content easy to read and visually appealing on smaller screens. This optimization boosts engagement, as students are more inclined to interact with well-designed emails suited for their devices. Both practices cater to students’ habits and preferences, making them effective strategies for connecting with this audience.
Crafting valuable content in email marketing is crucial for establishing trust and credibility with our audience. When we provide insights, tips, and resources that genuinely benefit our subscribers, they are more inclined to engage with our brand and eagerly anticipate our emails. This approach fosters loyalty and encourages subscribers to share our content with others, which can lead to organic growth for our business.
Moreover, consistent refinement and adaptation of our strategies are essential to remain relevant in today’s fast-paced digital environment. By continuously analyzing the performance of our campaigns and actively seeking audience feedback, we can tailor our messages to better align with the needs and preferences of our subscribers. This dynamic, responsive strategy not only enhances our connection with the audience but also sharpens our skills as marketers. Ultimately, it equips us to navigate the ever-evolving landscape of digital communication more effectively, ensuring we stay ahead in our industry.
The two practices in email marketing that I believe would particularly resonate with, would be the “create valuable content and consistent refinement and adaptation”. Creating valuable content in email marketing is essential because it builds trust and credibility with our audience. When we share insights, tips, or resources that genuinely help our subscribers, they are more likely to engage with our brand and look forward to receiving our emails. This not only promotes loyalty but also encourages subscribers to share our content, helping our business grow organically. On the other hand, consistent refinement and adaptation are vital for staying relevant in this fast-paced digital world. By continuously analyzing campaign performance and gathering audience feedback, we can tailor our messages to better meet the needs and preferences of our subscribers. This approach not only strengthens our connection with the audience but also sharpens our skills as marketers, equipping us to navigate the ever-evolving landscape of digital communication.
As a student, I feel that Valuable Content and Clear Calls to Action (CTAs) resonate with me and my peers because they address our specific needs. I appreciate content that is clear, concise, and actionable, as these qualities align with my priorities and those of my fellow students. This can help me manage my time and focus on what matters most. I find Valuable Content essential because it concisely provides relevant and useful information, making it easier for me to quickly grasp key points without being overwhelmed by unnecessary details. This is important for me as a student, to provide excellence in my academic work and other responsibilities. Additionally, Clear CTAs simplify the process of taking action, in this way, I can access some helpful resources, or use student discounts. This saves me time and increases the chances that I’ll engage with opportunities that benefit both my studies and personal life.
Through my exploration of email marketing, I’ve realized just how impactful it can be for reaching a broad audience, with over 4.3 billion users globally, and driving business growth. What excites me most is the high return on investment, especially when leveraging tools like personalization and segmentation to send targeted messages that resonate with specific audiences. However, it also requires constant effort, from crafting engaging subject lines to designing mobile-friendly emails, which can be time-consuming. The ability to track results through open rates and click-throughs offers valuable insights, but it also means regularly refining strategies based on performance data. Despite the effort involved, I now see email marketing as a powerful way to maintain customer relationships, create value, and deliver meaningful results.
1. Mobile-friendly design is important for students because it allows easy access to resources on smartphones, makes it convenient to look up information and submit assignments anywhere, and keeps learning engaging with interactive designs. It also helps students stay focused with simple navigation and ensures that everyone can access information equally, regardless of their resources. Overall, it makes education more accessible and enjoyable.
2. Creating valuable content resonates with students because it enhances their learning by providing in-depth information and examples, makes topics relevant and engaging, and helps develop essential skills like critical thinking and writing. It also caters to different learning styles through various formats, making information easier to understand, and motivates students by showing the practical applications of what they study. Overall, it enriches their educational experience.
Kassandra R. Abellon
BABE/ BAMK 4B
Among the best practices discussed, I realized that as marketing students, we must understand that effective email marketing requires both compelling subject lines and valuable content. The subject line is the recipient’s first impression, so it needs to be interesting enough to encourage them to open the email. I personally don’t open emails when I don’t think the subject is interesting enough for me or it doesn’t get my attention. By creating subject lines that are captivating, concise, and relevant, we can increase open rates and improve the overall success of our campaigns. In addition, the content of the email is equally important. Valuable email content can capture reader interest which can lead to sales. It should be useful, relevant, and interesting.
Out of the practices listed, the two (2) practices I think would resonate with students like me would be;
𝗠𝗼𝗯𝗶𝗹𝗲-𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗗𝗲𝘀𝗶𝗴𝗻: Students like me consider our phones essential in our daily lives. We can do different things with our phones, both for academic purposes and for online social networking. Thus, with this practice, companies will be able to reach us faster and more effectively if they provide a mobile-friendly design for their websites or online strategies.
𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: I believe, interactive online content has become a powerful tool for engaging the students or younger generation, specifically Generation Z and Alpha, who grew to be digital natives. This practice will ensure participation from the audience and will definitely create or foster a deeper and personalized relationship with them.
Nolyn Jude Bolinas BAMK4C
Mobile-friendly design and compelling subject lines are two email marketing tactics that are likely to appeal to students. Students primarily use smartphones, so emails that are designed for mobile devices are more compatible and engaging. A well-designed email makes it easier to read and interact with, improving the chances of engagement. Furthermore, compelling subject lines are crucial for attracting students’ attention in filled inboxes. A connecting or relevant subject line encourages people to open the email, increasing its effectiveness in conveying the desired message or call to action.
Danika Chia BAMK4C
Compelling subject lines are crucial in email marketing as they are the first point of engagement for recipients. Successful companies in the Philippines craft clear and enticing subject lines that promise value, making readers eager to learn more. These strategies can emphasize benefits like learning opportunities or exclusive discounts. Effective subject lines lead to higher open rates and greater engagement with the content.
Mobile-friendly design is essential in email marketing, especially as many Filipinos access emails on smartphones. Companies that prioritize responsive designs ensure their content displays effectively across devices, enhancing user experience. For students, this means easily readable emails that fit their on-the-go lifestyle. Optimized layouts improve engagement, making it more likely that they’ll interact with the content. A mobile-friendly approach helps companies connect better with their audience.
Antonette Millares
BAMK 4B
1. As a student, Creating valuable content is essential for us as a student, it captures our attention to engage with something that we had interest on. With a well-driven and proper concept, it is an effective strategy for it’s audiences/costumers.
❤️
I feel as if Mobile-friendly design and Consistent Refinement and Adaptation are two key practices that resonate well with students. The first reason being that almost everything you see, not only as a consumer but as a young student, comes directly if not first-hand through your phone. It can be from whatever social media platform you wish, whether through posts, reels, short-form videos, etc., it all is at the tips of our fingers. With that said, it is important to understand to consistently refine and adapt to however the world develops each and everyday because we, as a demographic, are particularly keen to current trends and they can so easily die out if not tapped out and taken advantage of.
JOFA MAE B. DIAZ BAMK 4-B
1. Create Valuable Content Creating
– valuable content isn’t just a theoretical exercise—it’s an opportunity to develop your skills and demonstrate your value in a competitive field is essential for as a like me a marketing student because it allows you to develop and demonstrate key skills that are highly relevant in the field, such as content creation, audience engagement, and strategic thinking. Like example in Personal Branding: As a marketing student, showcasing your ability to create value through content can differentiate you from other candidates when applying for jobs or internships, proving that you’re proactive and skilled at audience engagement.
2. Consistent Refinement and Adoption – Adopting a mindset of consistent refinement and adaptation equips you to thrive in the dynamic and competitive world of marketing, making you more skilled, resilient, and prepared for future challenges. As a marketing student is a dynamic field that constantly evolves with changing consumer behaviors, technological advancements, and industry trends. Like example Enhances Learning: Refining your strategies and approaches allows you to continuously learn and improve. Marketing is not just about launching campaigns but also about learning from successes and failures, adjusting your methods, and growing from feedback.
Julia D. Holampong
BAMK 4B
(1) Mobile Friendly Designs and (2) Create Valuable Content are the two practices that resonates with a group of students.
*Mobile-friendly Designs are essential for students because it offer convenience, accessibility, and engagement, allowing students to access educational resources anytime and anywhere, while providing an learning experience that enhances productivity and understanding.
* Creating valuable Contents offers practical and insightful information for students that directly supports their learning goals, such as study tips, academic resources, or career guidance, delivered in an engaging format like videos or infographics, while ensuring the content is easy to understand.
First, Compelling subject lines and second, Create Valuable Content are two email marketing practices that would appeal to students including myself. With limited time and a natural curiosity, students respond best to subject lines that are attention grabbing and pertinent in a packed inbox. However, valuable content such as details on classes, assignments, due dates, and opportunities is crucial for meeting students’ requirements. Campaigns using email marketing can reach and engage students more successfully if they concentrate on these strategies.
Danica Marie S. Oraca BAMK 4B
As a student, the best practices in email marketing are Compelling Subject Lines and Valuable Content. With these practices, the readers’ attention is captured the best, as we Filipinos prefer direct and on-point details when consuming knowledge or data. Through this way of email marketing, the information relied on to someone who needs it can utilize the right communication as easily as it could be. These practices will be able to limit the unnecessary particulars that will not possibly help in its marketing aspects, especially for us students who are easily bored when reading too many details. which is why eye-catching subject lines and valuable content are the best for me.
Name: Angelyn Bianan
Section: BAMK 4-B
As a marketing student, two practices that I find particularly effective when connecting with a group of students like me are mobile-friendly design and engagement through interactive content.
Mobile-Friendly Design given that most students access content through their smartphones, having a mobile-optimized design is crucial. Whether it’s websites, emails, or social media, ensuring that content is easily accessible and visually appealing on mobile devices enhances user experience. When content is mobile-friendly, it’s more convenient for students to engage with, leading to higher interaction rates and a stronger connection with the audience.
Engagement through Interactive Content this type of content mirrors the marketing industry’s focus on customer interaction and helps us students not only stay engaged but also feel a part of the conversation. It provides real-time feedback, fostering community, and makes learning more dynamic and memorable.
For a group of students like myself, Clean and Engaged Subscriber Lists and Clear Calls to Action (CTAs) stand out as particularly relevant practices in email marketing. Students often receive a large volume of emails, and having a clean, engaged subscriber list ensures that only those genuinely interested in the content remain, avoiding unnecessary inbox clutter. This not only respects the student’s limited time but also increases the likelihood of meaningful engagement with the content. Additionally, Clear Calls to Action (CTAs) are vital for students who value simplicity and clarity. Emails that feature direct, visually appealing CTAs make it easier for students to understand what action is required, whether it’s signing up for an event or accessing resources. With busy schedules, students are more likely to respond positively to emails that are concise and clear, enhancing overall engagement and driving higher conversion rates.
As I exploring into email marketing, I realized the immense opportunities I had previously overlooked by not harnessing this powerful tool. This journey has made me acutely aware of how impactful email marketing can be in connecting with customers, nurturing relationships, and driving sales. Among the various strategies I encountered, two practices stand out as particularly resonant for students: personalization and segmentation. Personalization is vital because it allows us to craft messages that speak directly to our audience’s interests and needs. As students, we often seek information that feels relevant to our unique experiences, making tailored content essential for engagement. Similarly, segmentation enhances the effectiveness of our campaigns by categorizing our audience into specific groups based on demographics or behavior. This targeted approach ensures that we send the right messages to the right people, increasing the likelihood of interaction. Together, these practices not only improve the effectiveness of our email marketing efforts but also help us build meaningful connections with our audience. My commitment to integrating these strategies into my own marketing approach excites me, as I see their potential to foster long-lasting relationships and drive results in the business landscape. Through this exploration, I am ready to embrace email marketing as a vital tool for my future endeavors. By using a tailored strategy, we can make sure that the correct people receive the proper messages, which increases the chance of connection. Combined, these strategies enable us engage meaningfully with our audience while also increasing the efficacy of our email marketing campaigns. I’m excited about my commitment to incorporating these methods into my own marketing strategy because I believe they have the potential to create enduring relationships and produce positive outcomes in the business world. After doing this research, I’m prepared to accept email marketing as an essential tool for my upcoming projects.
Dana Ysabelle J. Jamison
BABE/BAMK 4B
With our hectic student lives, good email marketing can really affect how we engage. I believe the two practices that stand out for me are:
1. Create Valuable Content
– Providing valuable content is crucial for grabbing the attention of today’s students. We are overwhelmed with information and prefer emails that provide relevant, straightforward, and easy-to-understand content. For example, emails featuring study tips, educational resources, or exclusive discounts on important items can greatly improve our daily routines. When companies provide us with helpful information and offers, it builds loyalty and connection. This approach fits our needs well, as we constantly seek ways to optimize our time and resources.
2. Engagement through Interactive Content
– Interactive content is another approach that really connects with students. We love engaging with content that encourages participation, like polls, quizzes, or contests. Adding these elements to emails not only makes them more fun but also motivates us to engage with the brand. For instance, a quiz about campus life or a poll on preferred study spots can foster a sense of community and involvement. This type of interaction is especially attractive to our generation because we appreciate dynamic and participatory experiences that go beyond simple one-way communication.
Ela Tatiana T. Alova – BAMK 4A
Two email marketing practices from the article that would particularly resonate with students are Mobile-Friendly Design and Clear Calls to Action (CTAs).
1. Mobile-Friendly Design
Students are highly reliant on their mobile devices for staying connected, accessing information, and interacting with digital content. Optimizing email marketing campaigns for mobile ensures that messages are easily accessible and visually appealing on small screens, making it more likely that students will engage with the content. Since students often multitask and check emails on the go, a well-designed mobile email enhances readability and convenience.
2. Clear Calls to Action (CTAs)
Students value clear, direct instructions when it comes to navigating content. A well-placed and visually appealing CTA gives them a straightforward path to follow, whether it’s signing up for an event, accessing course materials, or exploring special offers. Having a clear action step fits their fast-paced lifestyle, ensuring they know what to do next without confusion.
Both practices are essential for making email campaigns effective and engaging for a student audience, who prioritize convenience and clarity.
Jun Claire Ang
BABE/BAMK 4B
As a student, I believe the two most crucial elements for effective email marketing are valuable content and segmentation and targeting.
First, valuable content is key because it’s what keeps your audience engaged. People will only open and interact with emails if they find the content useful or interesting. Whether it’s tips, promotions, or articles, the value you provide directly affects your audience’s loyalty and response rate. This is especially relevant in student life, where we’re constantly bombarded with information—so, delivering quality content can really set your emails apart.
Second, segmentation and targeting are essential because not everyone in your email list is the same. As students, we’re part of many diverse groups, each with unique interests and needs. Tailoring emails to specific segments ensures you’re sending relevant messages, which increases the likelihood of engagement. Personalization helps build a stronger connection with your audience, and that’s something even we as students can relate to in our interactions.
Name: Andrea Isabelle G. Pasquite
Year & Section: BAMK – 4B
Among the best practices for email marketing discussed in this blog, I have come to realized what practices could resonate to us students, based on my personal experience on having an encounter with email marketing. It should be relevant, engaging, informative, and is customized according to our needs and wants. The following are the two best practices that I believe resonates with students:
1. Create Valuable Content
Creating valuable content builds a brand recognition and creates stronger connections to the audiences by offering relevant and informative content. By creating a content that has substance, it encourages potential customer to open and read the content. It helps the brand to become established and trusted. Thus, it is necessary to identify target audience to tailor the emails’ content based on their interests.
2. Engagement through Interactive Content
Incorporating interactive elements such as polls, quizzes, and embedded forms boosts the engagement by inviting participation, which most in our generation loves to try. Making the email more interactive, allows the audience to discover more about the brand. Compared to traditional marketing, incorporating interactive content makes the audience’ experience more enjoyable. These features provides opportunity for the audience to raise suggestions, and personalized offers. It gives a good impression of the brand, and creates a sense of inclusiveness.
This is a very fruitful and productive read, Sir!
As a marketing student, I believe that these essential practices for email marketing are very relevant to today’s Filipino generation. However, if I were to pick two practices that best resonate with me, that would be Create Valuable Content and Engagement through Interactive Content.
First and foremost, the reason why Create Valuable Content best resonates with me is because I believe that for a business to be trustworthy and build strong relationships with its customers, it must provide informational, engaging, and valuable content. As a consumer myself, I believe that knowing more about a business’s products and offerings is a priority as it allows me to engage with email.
Second is the Engagement through Interactive Content. I believe that in today’s generation, the attention span is very short, hence, a business must capture the attention of such individuals in a unique, fun, and engaging way. If I receive such emails, it will immediately hook me up and enable me to engage with the email and be interested in the business.
I firmly believe that these two practices are essential and effective in achieving the goals and objectives of the business when it comes to email marketing.
– Rizza June Jimena, BAMK 4A
Marian Kate C. Sembrano
BAMK 4B
I believe compelling subject lines and creating valuable content are the two best practices in email marketing. Compelling subject lines are important because the email should stand out to capture the recipients’ attention. For students like myself, this resonates with me because we often receive emails from either school or social platforms. I also believe that creating valuable content is important because it ensures the email provides benefits that matter to us. When we receive content that offers useful information, like rewards, school event updates, or exclusive discounts, it makes us more likely to engage with the email.
I recommend focusing on Compelling Subject Lines and Mobile-Friendly Design for engaging students.
1. Compelling Subject Lines
Capturing attention is crucial, especially in a fast-paced environment where students often juggle multiple responsibilities. Clear, enticing subject lines that reflect their interests or pose relatable questions can significantly increase engagement. This approach resonates with students, as it appeals to their desire for relevant content and immediate value.
2. Mobile-Friendly Design
Given that students frequently access emails on their smartphones, ensuring that email designs are optimized for mobile is essential. A responsive layout enhances readability and user experience, making it easier for students to engage with content on-the-go. This practicality aligns with their lifestyle, increasing the likelihood of interaction and conversion.
Together, these practices can create a more effective and engaging email marketing strategy tailored to a student audience.
As a marketing major student it is important for us to understand any types of marketing we should not just read it but also comprehend the meaning and purpose of any forms of marketing
* Segmentation of Email lists
* Consistent Refinement and Adaptation
– this two practices i believe resonates with a group of students like us because, It teaches us how to analyze customer data and craft targeted messages, skills that are highly valued in digital marketing roles. We’ll learn how to break down a larger audience into smaller, more manageable groups, creating relevant communication for each group. Both ideas encourage students to think critically, use data for decision-making, and focus on long-term success rather than one-off campaigns. These skills are essential for any marketing professional entering the digital or direct marketing space.
Ianne Clarisse Reboton BAMK4B
Creating valuable content is also applicable to my generation because email marketing is about delivering messages that resonate with your audience and provide them with something useful or relevant. In this way, it is straight to the point but at the same time targets the correct audience for the product. In my opinion Engagement through Interactive Content is more applicable in my generation because in this way consumers would feel that they are getting heard by the company. In addition, adding quizzes can create more excitement for people to look forward to.
Creating valuable content is also applicable to my generation because email marketing is about delivering messages that resonate with your audience and provide them with something useful or relevant. In this way, it is straight to the point but at the same time targets the correct audience for the product.
1. Compelling Subject Lines
I believe that this practice resonates strongly with us as students because our attention span can often be short. Utilizing engaging strategies, such as providing compelling subject lines that immediately capture our interest and tickle our minds, is an effective way to connect with and attract a target audience, particularly our generation. By presenting information in a dynamic and compelling manner, we can enhance engagement and ensure that key messages resonate more deeply.
2. Mobile-Friendly Design
As students, many of us prefer using our phones over larger devices when given the choice. This preference stems from the convenience that smartphones offer, enabling us to easily navigate and perform a variety of tasks. I chose this practice because convenience is a significant factor for us. We are more likely to engage with information and retain it when we can quickly access it on our phones, rather than having to open a computer or other bulkier devices. This accessibility not only captures our attention but also helps us stay organized and informed.
In my opinion, the two practices that I be selecting would particularly resonate with group of students,including myself.
First, mobile-friendly decision is important. Personally, having a concise content is very important, such as using catchy short- subject lines and pre-header text because it can easily grab attention, especially for those students who don’t like longer text or not catchy phrase text.It is also important to have a responsive layout that adapts to different screen sizes ensuring that the content must be easily readable without the need for zooming or horizontal scrolling.
Second, Create Valuable Content is essential. As a student, having valuable information, such as educational and informative content, is important to me because it helps me stay well-informed and keeps me engaged with the content.
Jeremiah Lyn M. Denora BAMK 4C
Compelling Subject Lines – I chose this practice because compelling subject lines are crucial because students often receive many emails, and a catchy subject line grabs attention quickly. Clear and action-oriented subject lines encourage us to open the email, especially if it promises something valuable. A strong subject line helps ensure the email stands out in a crowded inbox.
Mobile-Friendly Design – For me, this is essential because most students access emails through their smartphones. If an email looks messy or hard to read on mobile, we are less likely to engage with it. A clean, responsive design makes it easier for us to read and interact with the content, no matter where we are.
APUHIN BAMK 4B
My two email marketing strategies are Consistent Refinement and Adaptation, and Engagement through Interactive Content—would resonate well with students. Consistent refinement is important because students appreciate brands that adapt based on feedback and trends, making communication feel more relevant. Additionally, incorporating interactive elements like surveys or quizzes can boost engagement and make emails more entertaining. These features encourage student participation and foster a sense of community. Together, these strategies can enhance email marketing and make it more appealing to a student audience.
s can fit into the successful email marketing strategy: Mobile-Friendly Design and Creating Valuable Content
Mobile-Friendly Design with the majority of people already accessing their emails through their mobile phones, failure to optimize an email for small screens leads to a bad user experience this makes the potential customer disengage. A clean, responsive design that adjusts into mobile screens will ensure that recipients will have an easy time going through and interacting with your email, hence boosting engagement and increasing the likelihood of conversion.
Secondly, it is about creating valuable content that retains the interest of your audience. Emails containing an offer of value to the recipient be it information that might be useful, personalized offers, or even relevant updates drastically improve the relationship with the audience. By providing relevant content, you raise the chances of having your emails opened and acted upon, which positively influences retention rates and customer loyalty.
Coupling them together will upscale the user experience and each other for the better performance of your email campaigns. It helps in driving results better for any marketing effort there is.
Name: Krissa Jean Sabio BAMK 4B
the most popular i guess would be Mobile-Friendly Design. it optimize and most of users are checking their emails thru phone and easily readable
Carator, Kemberly E. ( BAMK4-B)
– My two practices that I believe would particularly resonate are the mobile-friendly design and create valuable content. I chose Mobile Friendly Design because most people right now are using smartphones, and they used this as an opportunity to send emails that which is accessible to everyone and not difficult to read. This practice can build a better relationship with their audience as this email creates a positive user experience and a successful email marketing campaign. Create valuable content is much more important to Filipinos, especially when it talks about the tips or a promotion in the products; it keeps them interested and engaged to read email, which is useful to them. By using these practices, they have the possibility to have a larger audience to engage, and if the content is valuable to them, they automatically share it on social media to let the other audience know.
Customer retention and strong call to action strategies resonate with students because they mirror the importance of maintaining meaningful relationships, provide valuable skills for future careers, foster action-driven learning, and emphasize building loyalty and trust, all of which are crucial in both personal and professional development.
Yrha Mae I. Tingson BAMK – 4B
1. Compelling Subject Lines
– I select this because they’re like the “hook” that grabs your attention and makes you want to read more. For students, this approach works well because they’re constantly flooded with digital content, and only messages that stand out and feel relevant will catch their eye. When it feels like the email is talking to them, not at them, it’s more likely to get opened.
2. Engagement through Interactive Content
– Engagement through interactive content is considered a best practice for email marketing in the Philippines, especially when targeting a group of students, because it aligns with their preference for dynamic, engaging, and visually appealing experiences. By incorporating such interactive features, marketers can boost open rates, enhance content retention, and ultimately foster a deeper connection with the young audience, making their campaigns more effective and appealing.
1.**Attractive Subject Lines**: Given that students frequently get a large number of emails, a compelling subject line will rapidly capture their attention and raise the possibility that they will interact with the content.
2. **Mobile-Friendly Design**: Since many students now use smartphones as their main form of communication, it is important to ensure sure emails are optimized for mobile. This makes the material more accessible and entertaining for users, which enhances the user experience in general. Email campaigns are more successful when they use these tactics to target students.
Submitted by: Benito, Christien Nathan R.
Course and Year: BABE / BAMK 4B
a. Mobile-Friendly Design
Answer: I chose Mobile-Friendly Design as it reflects the need for convenience and accessibility in our generation. Almost every student has a mobile device and with mobile optimization, it is easy to reach us instantly. Be it academic announcements, events, or updates, students can engage with the content anytime, anywhere. This type of practice for email marketing fits perfectly with how we interact with technology daily, ensuring a smooth, user-friendly experience that matches our need for fast, responsive communication.
b. Create Valuable Content
Answer: My second choice is Create Valuable Content because when emails provide relevant and concise information, it makes us feel more involved and included. As students, we appreciate content that speaks to our interests and needs, whether it’s about academic resources, career opportunities, or even promotions that are useful to us. When companies offer information that’s scannable and directly relevant, it shows they understand what matters to us, creating a stronger connection. This sense of relevance makes us more likely to engage, as we feel that the content was made with us in mind.
Angelica T. Labrador BAMK 4A
In my view, these are the two practices that would particularly resonate with a group of students:
Consistent Refinement and Adaptation
Students will resonate with consistent refinement and adaptation in email marketing by recognizing it as a key principle of learning and growth. They can relate it to their own experiences in class projects, where feedback leads to improvements. Understanding that successful marketers continually analyze performance metrics and adjust strategies helps them see the importance of being flexible and responsive in a dynamic field. This mindset encourages them to embrace experimentation and view challenges as opportunities to enhance their skills.
Regular A/B Testing
Students will resonate with regular A/B testing in email marketing as it mirrors their own experiences with trial and error in projects. They’ll appreciate the hands-on nature of testing different elements, such as subject lines or content, to see what resonates best with an audience. This approach emphasizes the value of data-driven decision-making, helping them understand that small changes can lead to significant improvements. It also connects to classroom concepts about analytics, reinforcing the importance of measuring outcomes to refine strategies.
I believe that these two email marketing practices will help and inchance students’ teamwork and collaboration in their environment together with their network. This process fosters a culture of continuous improvement, allowing everyone to contribute ideas and strategies. This not only builds trust within the team but also enhances their ability to leverage diverse perspectives, ultimately leading to more innovative solutions. As they engage with their network, these practices will help them establish meaningful connections, sharing knowledge and best practices that can further enrich their collaborative efforts.
1. Engagement through interactive content
As a student, I find interactive content helpful in catching the attention of customers as it drives traffic to the website and with that it may address audience interest and needs. With that, it may increase your brand’s reach and possibly attract new market that can help build relationship with the market.
2. Consistent refinement and Adaptation
This is somehow connected to my first choice by the time that sending interactive emails it may adapt to the market trends to find that the customers are actively interested. By consistent refinement and adaptation to the market trends, given that me as a student it is catchy for us to see businesses that hops on with the new trend. One great example is the current ‘Meme Marketing’ which is a booming marketing strategy today. It helps build customer relationship and engaging interaction with your market which results in increasing publicity and growing brand awareness.
Maria Alesandra Apurado BAMK 4B
1. Mobile-Friendly Design
Students are everywhere and not everyone has their laptops, tablets, or computers ready for them every time they receive emails. But one thing is for sure, their mobile phones are always on the reach. It is important to have email designs that would not change no matter what device you are using, especially in smartphones. Emails that are readable and on point.
2. Create valuable content
As a student, it very hassle and time-consuming reading very long and irrelevant emails. Having valuable content that is eye catching, precise, and straight to the point can be very helpful making emails more memorable and understood.
For me, the two things that resonate the best practices of email marketing in the Philippines are compelling subject lines and create valuable content. Compelling subject lines are very rampant and relevant in the Filipino marketing as that is how businesses endorse or market their products or services offered. Creative valuable content help Filipinos to understand and answer their motives and questions as it has concise informations.
All the given practices are important for Email Marketing, but I believe Compelling Subject Lines and Consistent Refinement and Adaptation really resonate with me. Catchy lines like ‘B1T1’ or ‘PisoFair’ quickly grab attention and get people curious, especially when people are looking for quick deals or promotions. Deals like ‘Limited Time Offer: 50% Off!’ or ‘Last Chance for Free Shipping!’ also create urgency and make readers want to act fast. A well-crafted subject line can be the difference between your email being opened or ignored, so it needs to stand out.
On the other hand, Consistent Refinement and Adaptation is important because email strategies need to keep changing. For instance, adjusting email send times based on customer behavior, like sending emails in the evening if open rates are higher during that time, I believe can really improve engagement. This kind of refinement ensures you’re always improving and connecting with your audience in a more meaningful way.
-Elisa Zarah Ogerio (BAMK4-A)
Marvie Angeline Magno BAMK 4-B
1.) Create Valuable Content
As a student, valuable and relatable content is most crucial to effective email marketing. If companies present me with relevant, interesting, concise content, delivered in an easy-to-read, then yes, that’s how I will pay attention and interact with that email. A company has to have significant and meaningful relationships through emails with helpful tips, interesting insights, or useful promotions with its customers such as offering discounts and promos.
It must be catchy and, above all, relevant to us. As students, we would always pay more attention and hook in to those emails that might resonate to our interests, needs, or attributes, most especially with the discounts offered. We will give more attention to it if it’s something that could benefit us or connect with what we’re undergoing. If the content isn’t valuable or doesn’t seem to be relevant, then we’ll probably ignore it. Therefore, it is what creates the most impact on the target audience that actually makes email marketing truly effective.
2.) Clear Calls to Action (CTAs)
There should be a call to action for every email we get. Especially at the end of reading the message, we are led as to what to do next-for instance, “click here to avail” or “buy now.” As students, it makes all the difference to be pushed further for a decision to make or to make something out of an offer, and it is really effective if the message we are getting in through such forms presents a call to action for us to respond accordingly.
And it connects to what I answered in number 1, which is the valuable content. Once we’ve gotten our attention, and we resonate with it, the CTA is that last nudge to get us to do action immediately. Otherwise, it just might be moved on even though we are interested in it. So, that whole email becomes much more actionable. Especially that CTA helps companies convert interest into actual purchase conveniently just by clicking the hyperlinks and directs us to purchasing.
I think it would be the Mobile Friendly Design and Email Segmentation. First the mobile friendly design would definitely benefit us students because we are using mobile most of the time it is convenient and efficient to use. Email segmentation as well since our generation is bombarded with too much information, this segmentation can catch our attention by offering us something that we are interested.
Kirk Patrick Sajo
BAMK 4A
As someone who’s an avid subscriber to email newsletters, I am very particular with what I want to see when receiving such emails. Personally, I look for valuable content that will hook and interest me in just a few reads. If I’m being real, I easily get disinterested and I think a lot of people my age— students to be exact, are the same way as me. With that, it is important for me that the content hooks me to further read and get into. An example is my favorite, Vogue Philippines. I subscribed to their newsletter and I receive news and updates regarding current fashion and lifestyle, especially their monthly issues.
Another practice that entices me is a clear call to action. I want my newsletter to be clear first and foremost. It is another way to get my attention right away. One example is Penshoppe. This month of September, I received an email offering me a birthday discount for the whole month. It clearly displayed the promo that I will be getting. I like that it is personalized as well, offering me discounts on my birth month and addressing me by my name.
Shar Ian Lapi BAMK 4A
Email Marketing is still widely used and remains powerful tool for businesses today. It is continues to ne preferred method for its ability to reach target audience and effectiveness. The two practices, I believe that resonate us as a students is the mobile friendly design because as a student we always use our smartphones and the increasing use of mobile devices in our generation is very rampant and it is convenient to access. As well as, this has a responsive design and images which we are more on visual. Then the Create Valuable Content practice, as a student it is important for us to know the content of the email, if it’s relevant, concise, and there is so much information about what they sending which it caters our curiosity and also promotional offers can hook us and it will engage us to connect with the emails and be a subscriber.
First, Engagement through Interactive Content ties into what we study about customer engagement and user experience. Adding things like polls, quizzes, and forms makes emails more interactive, which helps build stronger relationships with the audience. This aligns with what we’re taught: that marketing is not just about sending messages but creating two-way communication that makes people feel involved. Plus, interactive content makes emails more fun and memorable, which is something we know is important for standing out in a crowded digital space.
Second, Consistent Refinement and Adaptation is all about the importance of data-driven decision-making, which is something we focus on a lot in marketing courses. By analyzing metrics and adjusting strategies based on real-world results, companies ensure that their marketing stays relevant and effective. It’s a great example of what we learn about being flexible and responsive to consumer behavior, especially in fast-changing markets like the Philippines. This continuous improvement mindset is something we are encouraged to adopt, whether we’re managing email campaigns or any other type of marketing strategy.
One key practice that appeals to students is Mobile-Friendly Design. With the majority of students relying on their smartphones for communication, emails that are optimized for mobile devices ensure greater accessibility and engagement. Students often balance hectic schedules, requiring them to quickly scan and respond to emails while on the go. Equally important for students is Creating Valuable Content. In a world flooded with information, students are more likely to engage with emails that offer something of real value. Content that is concise, relevant, and tailored to their interests resonates deeply with them. Whether it’s offering study tips, career advice, or promotions relevant to their age group, content that speaks directly to students’ needs fosters a stronger connection.Both practices address the needs of students for convenience and relevance, ensuring that emails are not only opened but also engaged with meaningfully. These strategies reflect the importance of adapting email marketing to fit the lifestyle and preferences of the audience.
As a student, I believe that the two email marketing practices would particularly resonate with a group of students like myself: Segmentation of Email Lists and Clear Calls to Action (CTAs).
First, Segmentation of Email Lists stands out as a practice that can make a significant difference. As students, we each have unique interests, academic needs, and extracurricular commitments. For example, if I’m subscribed to a university newsletter and receive updates that match my academic major or hobbies, I feel that the content is speaking directly to me. With segmented emails, it’s easier to cut through the clutter and focus on what’s important to me. Secondly, Clear Calls to Action (CTAs) are essential in guiding us on what steps to take next. As students, we’re often juggling a lot, so being told exactly what to do in an email is helpful. I appreciate when an email contains a bold, eye-catching button or link that clearly directs me, whether it’s signing up for a course, downloading resources, or RSVPing for an event. Without these CTAs, it’s easy to feel lost or unsure of what the email wants me to do, which can lead to ignoring it altogether.
In summary, both segmentation and clear CTAs make emails not only more engaging but also more practical for students like me. For the reason that I want communication that’s relevant and easy to navigate, especially when we’re balancing school, work, and other responsibilities.
Hi! I’m Arabella from BAMK-4A
I think the practice of email list segmentation resonates with students like me because it allows marketers to send personalized content that matches our interests and preferences. This targeted approach feels more relevant and engaging, making it more likely for us to interact with emails that meet our specific needs. Additionally, mobile friendly design is crucial since most students, including myself, access emails through smartphones. Companies that prioritize mobile optimization make it easier for us to read and engage with their content. Overall, both strategies significantly enhance the user experience.
The two practices that resonate with me are the personalization of emails and the strong call to action. It is because as a gen z, one of the main communication platforms that we use every day is also email; hence, when it is personalized it directly addresses what we need/want, as well as our interests as it speaks directly to us. Additionally, it is also an additional security measure for us that our names are being addressed to determine that it is indeed intended for us given that nowadays, security issues are a huge problem. Emails also have a strong call to action leading receivers to respond immediately. Personally, this is also the reason why there are many impulsive buying on my end as it is somehow a positive response to this email marketing that entices its receivers.
Crisha Verde
MKEL 5 | BAMK 4C
Among the practices as presented in the article, the two that are likely to resonate very highly with the students are mobile-friendly design and creating valuable content. A mobile-friendly design ensures that emails are easily accessible and readable on smartphones, which is crucial given the amount of time students spend on these devices because students today are heavily on their devices for communication, research, and even shopping. Emails that are not optimized for mobile can appear difficult to navigate, leading to frustration and disengagement, and it is needed to focus on a responsive design. By doing so, email marketers can ensure that their content reaches students in a way that is convenient, enhancing the chances of them interacting with the message. Creating valuable content is essential for capturing the interest of students, especially being flooded with information, so it’s critical to create content that will grab their interest. Emails that offer useful and relevant content, like study guides, career advice, event details, or student discounts, are particularly effective in doing this. Businesses and organizations can establish more meaningful relationships with students by customizing messaging to their interests and needs. Students acknowledge valuable material that makes their daily lives better, such as unique deals or helpful resources, which builds trust and motivates students to stay interested in future emails. Incorporating these two practices mobile-friendly design and valuable content into email marketing strategies allows businesses to tap into a student audience effectively because most of the students are always on the go, so emails that cater to their lifestyle and offer relevant, actionable information will stand out in their inboxes. This will not only enhance the user experience but also increase the likelihood of building lasting relationships with a younger audience.
Among the practices as presented in the article, the two that are likely to resonate very highly with the students are mobile-friendly design and creating valuable content. A mobile-friendly design ensures that emails are easily accessible and readable on smartphones, which is crucial given the amount of time students spend on these devices because students today are heavily on their devices for communication, research, and even shopping. Emails that are not optimized for mobile can appear difficult to navigate, leading to frustration and disengagement, and it is needed to focus on a responsive design. By doing so, email marketers can ensure that their content reaches students in a way that is convenient, enhancing the chances of them interacting with the message. Creating valuable content is essential for capturing the interest of students, especially being flooded with information, so it’s critical to create content that will grab their interest. Emails that offer useful and relevant content, like study guides, career advice, event details, or student discounts, are particularly effective in doing this. Businesses and organizations can establish more meaningful relationships with students by customizing messaging to their interests and needs. Students acknowledge valuable material that makes their daily lives better, such as unique deals or helpful resources, which builds trust and motivates students to stay interested in future emails. Incorporating these two practices mobile-friendly design and valuable content into email marketing strategies allows businesses to tap into a student audience effectively because most of the students are always on the go, so emails that cater to their lifestyle and offer relevant, actionable information will stand out in their inboxes. This will not only enhance the user experience but also increase the likelihood of building lasting relationships with a younger audience.
Email marketing indeed has great potential. For students like me, I think this strategy resonates with me through:
1. Personalization- Students like me appreciate content tailored to my interests. I would most likely read emails with personalized offers, discounts, and relevant information.
2. Mobile-Friendly Design-As a student, I mostly access my emails via my Ipad and/or smart phone, therefore, a mobile friendly design on emails would encourage me to read the email/emails.