USLS and LCC Forge Partnership for the Product Management and Design 


USLS and LCC Forge Partnership for the Product Management and Design 

USLS and LCC Collaboration | L-R: Dr. Jojo Vito, Mr. Sonny Cabahug, Ms. Rowena Graciano – Department Chair of USLS Marketing and Entrepreneurship Department, Dr. Jacqueline Felix, Dean USLS YAL-College of Business and Accountancy, Arch. Vincent Alovera – Dean LCC-Bacolod SARFAID, IDR Rachel Jutare, Area Head of LCC Interior Design, Dr. Armando Reosauro of CHMSU and, Dr. Jojo Bayona

A Momentous Collaboration: USLS and LCC Forge Partnership for the Product Management and Design  

Ladies and gentlemen, prepare to be enthralled by a development that promises to elevate educational collaboration. In a historic move, the University of St. La Salle Bacolod (USLS), in conjunction with its esteemed YAL-College of Business and Accountancy, Marketing, and Entrepreneurship Department, has entered into a Memorandum of Agreement (MOA) with La Consolacion College Bacolod (LCC), specifically within its College of Architecture and Fine Arts. The purpose? To explore the synergies within academia and to chart new territories in education. Let’s delve into the details.


A Symbiotic Alliance: USLS  and LCC

USLS, a venerable institution recognized for its dedication to preparing students for the multifaceted real world, presents an annual exposition of particular note—’Marketinglandia.’ This exhibition is an evaluative forum for students’ projects from the Product Management curriculum.

However, the paradigm-shifting aspect lies in the partnership with LCC’s College of Architecture and Fine Arts, renowned for its inventive prowess. This union is poised to catalyze a fusion of talents as LCC’s product design students collaborate with their counterparts at USLS, specializing in marketing and entrepreneurship. It’s a melding of disciplines, a convergence of creativity and strategy—an educational venture.

USLS and LCC Forge Partnership for the Product Management and Design 

USLS and LCC Collaboration

Landscape of “Marketinglandia”

The essence of ‘Marketinglandia’ is a captivating spectacle—an unveiling of student-generated creations, manifesting as bona fide consumer products with the potential to grace store shelves and homes. These are no mere classroom exercises; they are practical, market-ready innovations.

Optimism on the Horizon

An astute query might be, “Is this collaboration merely an experiment?” Indeed, it is an experiment, but one underpinned by unwavering optimism. Both USLS and LCC have committed themselves wholeheartedly to its success, driven by the belief that this partnership holds great promise—a sentiment palpably shared by all involved.

USLS and LCC Forge Partnership for the Product Management and Design 

USLS and LCC: MOA Signing

The signing of the MOA unfolded with grandeur at the USLS Coliseum, attended by an illustrious assembly. In attendance were students from the Product Management courses, the luminary creative minds from LCC Arfien, dedicated USLS YAL-CBA faculty members, select Ph.D. students, and guests from the private sector. Two distinguished speakers graced the event.

An Enlightening Discourse

The event featured a notable presentation by Dr. Armando Resaura, who provided valuable insights into intellectual property related to designs and innovations. His discussion shed light on the crucial aspects of protecting creative ideas.

A standout moment during the proceedings was the engaging discourse presented by IDR Rachel Jutare, who serves as the Chair of LCC’s Fine Interior Designs Department. Her thought-provoking presentation revolved around the intriguing concept of ‘Condo Living.’ This topic harmoniously resonated with the overarching theme of the students’ product designs destined for the upcoming Marketinglandia exhibition.

What Lies Ahead

Anticipation is high as students from both institutions congregate to conceive their initial collaborative ventures. What marvels will their collective ingenuity yield? The world eagerly awaits the unveiling of their innovative products.

Please mark your calendars and stay attuned; this collaboration is merely at its inception. We pledge to keep you abreast of the unfolding narrative as the astute minds of these aspiring students embark on an exhilarating voyage of creativity and innovation. This partnership promises to be a harbinger of transformative developments in academia—a win-win prospect for all stakeholders involved. We are on the brink of witnessing educational alchemy at its finest!

USLS and LCC Forge Partnership for the Product Management and Design 

USLS and LCC Collaboration


Dr. Rachel Estores-Jutare:

IDR Rachel Estores-Jutare is a distinguished interior designer with a career of creativity and innovation. She began her journey as a part-time instructor in the BS Interior Design program at La Consolacion College Bacolod and later transitioned into the role of an Export Designer for Furniture and Home Furnishings at Catalina Embroideries Inc. During her tenure, her designs gained international acclaim and found a place in collections at renowned brands like Pottery Barn, William Sonoma, Anthropologie, and Restoration Hardware.  Jutare specializes in various design elements, including mirrors, chandeliers, furniture, and more, infusing elegance and functionality into each creation. She expanded her horizons in 2021 by becoming an Export Design Consultant while mentoring the next generation of designers as the Head of the BS Interior Design Program at La Consolacion College Bacolod.  Jutare’s career has earned her nominations and awards, including the prestigious MUGNA Award in Material Innovation in 2010, solidifying her status as a luminary in interior design.

Dr. Armando Reosura:

Dr. Reosura is a distinguished intellectual property expert and  Professor II, serving as the Intellectual Property Management Office Director and ITSO Manager at Carlos Hilado Memorial State University. His contributions to the field of intellectual property are remarkable, with active participation in various training programs sponsored by the Intellectual Property Office of the Philippines, WIPO, and the Japan Patent Office. Dr. Reosura holds a Ph.D. in Technology Management and imparts his knowledge as an educator in diverse areas such as Architectural Drafting Technology, AutoCAD, and Technology Research. He is a certified Visual Graphics Designer, holding a National Certificate III. His expertise spans Computer-Aided Drafting and Design, 3D modeling, 3D printing, Patent Illustrations, and more. Dr. Reosura is also accredited as a Patent Specialist and a pro bono Patent agent for the Inventor Assistance Program (IAP) of IPOPHIL and WIPO. His accomplishments extend beyond academia, with multiple registered Patents and Utility Models to his name, earning him awards in regional and national invention contests. Dr. Reosura’s commitment to fostering innovation includes assisting inventors and creators in acquiring IP registrations and authoring an insightful e-book titled Starter’s GUIDE TO PATENTING: A Filipino Inventor’s Guide to Writing and Filing Patents.” His dedication led to his appointment as the Regional Director for the Region VI Chapter of the Filipino Inventors Society (FIS) in 2021, further underscoring his prominent role in the intellectual property landscape.

USLS Product Management Professors: Mr. Sonny Cabahug, Dr. Jojo Vito, and Dr. Jojo Bayoma

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