Pasayod Awards Night, USLS | Celebrating Advertising Excellence

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USLS Pasayod Awards Night | Celebrating Advertising Excellence

 Pasayod Working Group with their Advertizing Adviser, Sonny CaBahug

Note: More photos will be added soon.

USLS Pasayod Awards Night | Celebrating Advertising Excellence

The Pasayod Awards Night, a remarkable event held at Sugarland Hotel in Bacolod City, celebrated the exceptional achievements of advertising students under the College of Business and Accountancy (Marketing Department) at the University of Saint La Salle Bacolod. This momentous occasion not only recognized the outstanding talents of the students but also brought together esteemed guests, the university faculty, and industry professionals. With elegance and style, attendees graced the red carpet, generating an atmosphere filled with excitement, anticipation, and joyful laughter. The Pasayud Awards Nights served as a captivating platform to showcase the students’ remarkable dedication and talent, while also highlighting the university’s commitment to delivering a curriculum that equips graduates for the ever-evolving industry. Under the guidance of their dedicated advisor, Sonny Cabahug, and with the support of esteemed figures such as Dean Doc Jacquiline Felix and Department Chair Miss Weng Graciano, the advertising students demonstrated their remarkable achievements and brought forth a night of celebration and recognition.

USLS Pasayod Awards Night | Celebrating Advertising Excellence

“The Faculty of the College of Business and Accountancy, Marketing Department, Capturing a Memorable Moment for Group Photos. L-R: Engiemar Tupas, Mr. Villaroza, Kevin Lopez, Kathlyn Tiu, Marketing Chair – Rowena Graciano, CBA Dean – Dr. Jaqueline Felix, Liza Nismal, Jojo Bayona, and Jojo Vito”

Pasayod : Recognition of Excellence

The Pasayod  served as a platform to acknowledge the exceptional work and creativity of the advertising students. The event showcased its impressive advertising entries, reflecting the students’ dedication, hard work, and artistic prowess. As the winners were revealed, the room was filled with a mix of tension and excitement, creating an electrifying atmosphere. The outstanding output presented by the students showcased their innovative ideas, strategic thinking, and attention to detail. It was a testament to the university’s commitment to nurturing talent and producing industry-ready graduates.

USLS Pasayod Awards Night | Celebrating Advertising Excellence

Anticipation Builds as Attendees Await Results, Cameras Flashing Amidst the Excitement”

Pasayod: A Memorable Event

The Pasayod Awards Nights was an unforgettable evening, marked by the synergy of talent, passion, and creativity. It was an occasion that celebrated the accomplishments of the advertising students and provided a platform to showcase their skills. The event not only honored their achievements but also served as an inspiration for future students to excel in the field of advertising.

USLS Pasayod Awards Night | Celebrating Advertising Excellence

“Participants Shine on the Red Carpet, Dressed in Their Best Attire”

Relevance to the Curriculum:

The Pasayod  underscored the College of Business and Accountancy ( Marketing Department) of the University of Saint La Salle Bacolod’s commitment to providing a comprehensive and up-to-date curriculum that equips students with the necessary knowledge and skills to thrive in the advertising industry. By incorporating practical experiences, hands-on projects, and industry insights, the university ensures that its graduates are well-prepared to face the challenges of the ever-evolving advertising landscape. The event served as a testament to the success of the university’s efforts in molding competent and creative advertising professionals.

USLS Pasayod Awards Night | Celebrating Advertising Excellence


“With Ijie Tenerife: One of the Big Winners of Pasayod, Including Best IMC Campaign  Speaker and Star of the Night”

Winners of the Pasayod 2023 Awards

  • Best IMC Campaign Speaker – Ijie Tenerife (Adtraction Agency)
  • Best Sales Promotion Strategy – Agence Magnifique (Elise)
  • Best Direct Marketing Strategy  – Adtraction Agency (D’raci)
  • Best Public Relations Strategy- GO-2 (Timplada)
  • Best Social Media Advertising Strategy  – Purveyor (Kusinata)
  • Best Guerilla Marketing Strategy – Agence Magnifique (Elise)
  • Best Billboard AD – Zenix Creatives (MAPD)
  • Best Digital Print AD – Purveyor (Kusinata)
  •  Best Radio Ad – Creative Collaborations (Resorts Negrense)
  • Best Social Issue AD – Purveyor (Kusinata)
  • Best Video Reel – Peak Media (Carmen’s Kitchen)
  • Best Digital Video AD – Agence Magnifique (Elise)
  • Best Infomercial – Creative Collaborations (Resorts Negrense)
  • Best IMC Campaign- Agence Magnifique (Elise); Purveyor (Kusinata); Creative Collaborations (Resorts Negrense)
  •  Best Ad Agency – Creative Collaborations

USLS Pasayod Awards Night | Celebrating Advertising Excellence

Sitting: L-R: Sonny Cabahog (Advertising Adviser), Evaluators- Kevin Lopez, Kathlyn Tiu, Mark Duenas, Jojo Vito, Easter Anne Doza ; Standing: USLS Advertising Students

Meet the Panel of Evaluators, Pasayod

Easter Anne D. Doza is an Information Officer at the Philippine Information Agency, operating under the Presidential Communications Operations Office. She plays a crucial role in disseminating accurate and timely information to the public. In addition to her government work, Easter Anne D. Doza is also a Creative Director at TheProdTeam, a division of ZAS Events Management Services, where she contributes her creative vision and leadership skills to various projects and events.

Marianito “Jojo” Vito, Ph.D., serves as the Artistic Director of the Production Support Group at the University of St. La Salle. He oversees the artistic aspects of productions, ensuring their high quality and creative integrity. Marianito Vito is also the designer and owner of Jojo Vito Designs Gallery, which has earned him numerous accolades for his designs.

Jojo Vito is a renowned travel blogger and administrator at The Happy Trip Travel Blog by JOJO VITO. He has received international acclaim and won prestigious awards for his platform, “” Jojo Vito is also a management consultant and the proud owner of JOJO Vito Designs Gallery, recognized as the DTI MSME of the Year. With a Ph.D. in Business Management, he holds degrees in Psychology and Business Administration, as well as a Masters in Business Administration.

Christopher Mark Duenas is the Director of the Center for Marketing and Communications at the University of St. La Salle. He oversees marketing and communication strategies for the university and has extensive experience as an Account Director in various advertising agencies across Southeast Asia.

Kevin Julius Lopez, MBA, is a faculty member of the Marketing Department at the University of St. La Salle. He graduated cum laude with a degree in Business Administration majoring in Marketing Management. Kevin Julius Lopez is a licensed professional teacher and holds a Masters in Business Administration from the University of St. La Salle. He has also completed additional courses, such as the Iterative Innovation Process at the Massachusetts Institute of Technology, and served as a Filipino delegate for the Japan-East Asia Network of Exchange for Students and Youths 2.0.

Kathlyn Pelle Tiu, MBA, is an Event Planner and Coordinator at Kathleya’s Creation and Events. Known for her creativity and business acumen, she has established her brand as one of the most reputable event organizers in the city, delivering quality and brilliant events. Kathlyn Tiu is also a professor in Marketing, Business Economics, and Entrepreneurship at the University of St. La Salle, where she coordinates internships for students. She holds a Masters in Business Administration and completed her Bachelor’s degree in Business Administration with majors in Marketing Management and Business Economics.

In conclusion, the Pasayud Awards Nights held at Sugarland Hotel in Bacolod City was an extraordinary event that celebrated the exceptional achievements of advertising students under the College of Business and Accountancy at the University of Saint La Salle Bacolod. The event was filled with excitement, as students, faculty, and guests gathered to recognize and applaud the remarkable talent and creativity displayed by the advertising students. It showcased the university’s commitment to providing a relevant and industry-focused curriculum, ensuring that graduates are well-equipped for the challenges of the advertising industry. The Pasayod Awards Nights truly exemplified a celebration of excellence and a bright future for the advertising industry in Bacolod City.

“Stylish and Sophisticated: CBA Marketing Department Teachers Embrace Dress Code, Cherishing Picture-Perfect Moments. L-R: Mr. Villaroza, Kevin Lopez, Engiemar Tupas, Jojo Vito and Jojo Bayona”

Kevin Lopez and Jojo Vito with Sonny Cabahug

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