EastWest Bank
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EastWest Bank Expands Premium Services in the Visayas with New Bacolod Priority Center
EastWest Bank is thrilled to announce the opening of its second Priority Center in the Visayas, located in the Capitol Shopping Centre on Hilado Street. This significant milestone, celebrated on January 14, 2025, reflects EastWest’s commitment to bringing exceptional banking services closer to affluent clients in the region. The event was attended by key executives, including Raffy Algarra Jr., SEVP and Head of Financial Markets and Wealth Management; Richie Tamayo, SVP and Head of Wealth Management; Jen Alviar, FVP and Head of Priority Vismin Cluster; and Vanessa Frias, SAVP and Head of Priority Center Bacolod.
This new center is part of EastWest’s strategy to enhance its reach across the Visayas while providing personalized financial solutions tailored to the needs of high-net-worth individuals. “The Bacolod Priority Center symbolizes our dedication to expanding our services and strengthening relationships with clients in this vibrant region,” said Richie Tamayo. “We are excited to deliver our exclusive, award-winning priority banking services at home.”
Raffy Algarra Jr., SEVP; Vanessa Frias, SAVP & Head of Priority Center Bacolod; Richie Tamayo, SVP; and Jen Alviar, FVP mark the official opening of EastWest’s latest Priority Center, reinforcing the bank’s mission to provide premium banking services in the Visayas.
A Premier Banking Experience Awaits
At the Bacolod Priority Center, clients can expect a superior banking experience designed to meet their sophisticated financial needs. Exclusive offerings include dedicated relationship managers, a comprehensive suite of financial products, and valuable market insights aimed at fostering economic growth and security.
EastWest’s Priority Banking program has garnered numerous accolades over the past year, including recognition for the “Best Priority Banking Experience” from International Finance Magazine and “Best Private Bank” honors from Global Finance. These awards underscore the bank’s commitment to excellence in service delivery.
Exclusive Promotions for Bacolod Clients
EastWest is offering special promotions for its Bacolod clients to celebrate the launch. These include discounts at Acacia Hotel Bacolod and Tiumai Chinese Restaurant, enhancing customers’ financial and lifestyle benefits. Additionally, clients can enjoy premium privileges through the EastWest Priority Visa Infinite credit card, which features waived annual fees and access to exclusive global lounges.
Strengthening Community Connections in the Visayas
“This new center embodies EastWest’s vision of going ‘Further for You,’ ensuring that our clients in Bacolod and throughout the Visayas have access to premier services that have established EastWest as a trusted name nationwide,” remarked Raffy Algarra.
As EastWest continues its expansion into key cities across the Philippines, the Bacolod Priority Center stands as a testament to its dedication to nurturing meaningful relationships and delivering exceptional financial solutions tailored to client needs.
About East West Banking Corporation:
East West Banking Corporation (EastWest) is a Filipino-owned universal bank under Filinvest Development Corporation (FDC), one of the Philippines’ leading conglomerates. For more information about their services, visit www.eastwestbanker.com.
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