5 Comments

1. 

   Muamar Donoso ; Josue Dado

   October 18, 2024 at 1:50 pm  ·  Reply

   Marketing Research: Unlocking New Opportunities for Market Position Enhancement

   Submitted by:
   Josue Dado
   Muamar Donoso

   Q1: Consumer Behavior Analysis: Considering Mr. Fab’s research findings, how can Quan Delicacies effectively segment its target market based on consumer preferences for kakanin? Discuss the implications of these segments for product development and marketing strategies.

   Quan delicacies can effectively segment its target market based on consumer preference through m epsychographic approach. Quan can segment its target market between the cultural enthusiast and the health enthusiast.
   Implications:
   To boost sales from cultural enthusiasts, Quan can tailor products using traditional recipes and create marketing campaigns that emphasize the authenticity and their connection to Filipino tradition. By connecting their product with Filipino traditions, fiestas, and gatherings, Quan can boost their branding as the go-to store for delicacies of Filipino families.
   To get more patronage from health-conscious consumers, Quan can create products that utilizes healthier options such as low-sugar and vegan products. Marketing campaigns for these should emphasize the nutritional aspects and health benefits of these products.

   Q2: Cultural Relevance and Branding: How can Quan Delicacies leverage its cultural heritage and traditional recipes to create a compelling brand narrative that resonates with local consumers and tourists? What specific branding strategies would you recommend?
   This is an amazing time to be alive, because the Internet Exists.
   We now have the ability to “Control the Narrative”

   By simply writing a Clear Story on how the Market should perceive us.
   ( I recommend Quan Delicacies should post more on Facebook. )
   By Humanizing the Business Branding by sharing 2 topics that are exceptional.
   1. The Achievements – Things we have done. ( Social Proof. )
   2. The Effort we put in the Brand ( Pictures/Videos of People. )
   This way people will perceive that Quan Delicacies is not just a business,
   But the result of will power, love and effort of many people who believe in the brand.
   If done correctly these should “validate” the consumer that when they buy the products.
   They are actually helping the people who are working there.

   Q3: Market Expansion Strategy: Given the increasing competition from independent sellers, what strategic partnerships or collaborations could Quan Delicacies pursue to strengthen its market position? Discuss potential risks and benefits associated with such partnerships.

   Strategic Positioning to Scale Quan Delicacies needs more Qualified & Trusted individuals..
   I recommend Focusing on 3 Areas within the current Business.
   1. Innovation Campaign – Positive Distractions for your People.
   ( Ex: Clear Benefit & Incentive Plan, Parallel to their Will Power, Effort & Sacrifice. )
   That they should Document when they ask for Career Advancement Opportunities . )
   Like how you Distract Kids from Drugs and Bad people, let them Play Sports.
   Let them learn it’s okay to fail. But, Document it. We make something like that.
   2. Speed – We Could take a sheet of paper then list the Steps/Functions of the businesses. Examine and eliminate a step.
   We can also Beta test it. Then slowly tweak the results.
   Are goal is to compress the Time Frame of in this workflow process.
   Also, warning the timing should be right.
   3. Operating Systems – Systemized the Operation Manuals / Personal Library
   ( Digitized. )
   This way we can Spot Core Employees who will be given the “ Chance” To solve issues.
   They should be informed to Document such problem Solvings Opportunities.
   That way we can convert their Knowledge & Wisdom As Manuals/Videos to be Transferable to other Employees when faced with similar problems.
   Such Documents will serve as Hard Proof that they are valuable asset to the company.
   To be reviewed when they are ready for career advancement opportunities.
   Potential Risk – The Success rate to Everything I said is only 20%.
   Humans change all the time. We just Interact and Respect with their Principles, Ideas and Values.
   Potential Benefits – Market Expansion Opportunity & Personal Systamzied Library for Operational Manuals and Videos For Delegation to Future & Current Workforce.

   Q4: Digital Transformation: In light of the rise of e-commerce, how should Quan Delicacies integrate digital marketing strategies into its overall marketing plan? Consider aspects such as social media engagement, online sales platforms, and data analytics in your response.
   Upon checking, Quan is already partnered with various online sales platforms such as grab and Food Panda which provide convenience for their customers and allow their products to reach a broader audience.
   For Quan to further integrate into digital marketing, it should leverage social media platforms to create ads that connect their products to Filipino families and their culture. Short videos that reflect stories of the roots of their recipes and their authenticity and Online Ads that create a spotlight on their new products tailored to their health-conscious customers can be added to all their social media platforms.
   Quan can also utilize paid advertisements with social media platforms to reach a broader audience. By keeping track of their social media followers and viewers, they can get valuable data of their loyal customers and see which marketing campaign works.

   Q5: Sustainability Considerations: As consumer preferences shift towards healthier and more sustainable options, how can Quan Delicacies adapt its product offerings to meet these demands? Discuss potential product innovations and their alignment with the company’s brand identity.
   Optional 1 – Budget Friendly Proposal – Research Online for Possible food less sugar.

   Or
   Optional 2
   1. Organize – an Event “Food Battle” Negrosanon only Participants .
   ( Cash Prize Ranging 70k – 200k Budget + Discount when purchasing at Quans.)

   2. Community – The Goal is to attract at least 100 – 500 Participants.

   Then Within the last round 5-10 remaining participants.
   let them cook with the category “Healthier local Delicacies.”

   ( This will serve both Brand Marketing Awareness for future food
   research and active participation within the community of Bacolod.)

   Our Social Media Strategy – Gather as Much Video, Pictures and Notes Before, During and After the Event. This is to Control the Narrative of Quan Delicacies.

   Q6: Crisis Management: In a public relations crisis related to product quality or safety, what proactive measures should Quan Delicacies implement to protect its brand reputation? Outline a crisis management plan that includes communication strategies and stakeholder engagement.
   In the event of a product quality or safety problem, Quan Delicacies should act quickly, transparently, and accountable to defend its brand name.
   A proactive crisis management strategy should include the following:
   · Immediate issue identification,
   · Suspension of distribution of affected products, and
   · conducting a comprehensive investigation.
   · Communicate with the public—issue a public apology, explain the steps being taken, and provide regular updates via numerous channels such as social media, press releases, and a dedicated crisis webpage.
   · Stakeholder engagement, including open communication with customers, employees, suppliers, and regulators, is critical.
   · Offering refunds, initiating product recalls, and outlining corrective efforts will help to rebuild consumer trust and demonstrate a commitment to quality and safety.
   Q7: Long-term Growth Strategies: What long-term growth strategies should Quan Delicacies consider to ensure sustainability in a competitive market? Evaluate options such as diversification of product lines, geographic expansion, or investment in technology.
   To ensure Sustainability in a competitive market Quan Delicacies should consider Creating personal Library or a set of instructions Ranging from Manuals or Video Tutorials that would be accessible to the workforce.

   That way your people will have the option to find the answer themselves.
   Also, we should encourage them to document their problems solving, to be presented every 6-12 months.
   That we can provide recognition either through career advancement, or Incentives. They can also share to the workforce that the heads recognise their effort.
   As for diversification of product lines, geographic expansion.
   The products should be with-in the city and close to the churches and schools.

   Q8: Performance Metrics: What key performance indicators (KPIs) should Quan Delicacies establish to measure the success of its marketing initiatives post-implementation? Discuss how these metrics can inform future strategic decisions.
   To assess the effectiveness of its marketing efforts, Quan Delicacies should define key performance indicators (KPIs) that track several areas of consumer engagement, sales growth, and brand visibility. These measurements will provide meaningful information and help guide future strategic decisions. Here are some recommended Key Performance Indicators:
   Sales Growth and Revenue: This will measure the overall effectiveness of marketing campaigns in driving revenues. A steady or declining revenue after a marketing campaign means that marketing strategies needs to be changed.
   Social Media Engagement: social media is a good indication that digital marketing campaigns are reaching a broader audience. By keeping track of views, shares, and follows received on social media platforms, Quan can get valuable insights into the effectiveness of their marketing campaign. In addition, through social media comments and reactions, Quan can get valuable feedback from their consumers as a reference to their marketing efforts.
   Repeat Purchase Rate: When launching new products during a marketing campaign, Quan can keep track of their customers and their purchases, to get an idea of whether the market favors their new product. A low repeat purchase rate, especially in the food industry could indicate that the new product will not sell very well in the long run.

   Q9: Ethical Marketing Practices: How can Quan Delicacies ensure its marketing practices align with ethical standards, especially in promoting traditional food products? Discuss the importance of transparency and authenticity in marketing communications.

   Full Honesty And Transparency and being able to Show Vulnerability is the fastest way to connect with any individual/organization. With regards to promoting traditional food products. We are selling the Culture from where this food came from, the people.
   I recommend when creating the product, it should tell a story about the people who are making the product or where it originally started.
   It’s all about Humanizing the product. People give them a valid feeling that they are helping the company when buying that product.

   Q10: Impact of Global Trends: How might global trends such as health consciousness, plant-based diets, or international cuisine influence the future product offerings of Quan Delicacies? Analyze how the company can adapt to these trends while maintaining its core identity.
   The impact of the new global trends such as health consciousness, plant based diets or international cuisine may lead Quan Delicacies to innovate their traditional recipes to cater to this new trend. To adapt to this new global trend of health health-conscious and plant based consumer market, Quan may modify their products to utilize low-sugar alternatives and replace their ingredients with plant based alternatives such as the use of coconut or soy milk as a replacement to traditional dairy. Quan may also create products that is more adjusted to international flavors, this can be done by exploring new recipes of the consumer’s favorite delicacies which are done by modern or international chefs. These new or modified products should still reflect the original recipe and promote the same traditional process of how these delicacies are done.

2. 

   Ian Jhon D. Jamili / Liny An B. Rebustes

   October 4, 2024 at 3:08 pm  ·  Reply

   Quan Delicacies can enhance its market position by leveraging consumer behavior analysis, segmenting its target audience based on preferences such as flavor, packaging, or consumption habits, and tailoring product offerings accordingly. By highlighting its cultural heritage and traditional recipes, the brand can create a compelling narrative that appeals to both locals and tourists, utilizing storytelling, influencer partnerships, and nostalgic packaging. Strategic partnerships with hotels and restaurants can expand their reach, while integrating digital marketing, social media, and e-commerce will boost visibility and customer engagement. Emphasizing sustainability through healthier product options and eco-friendly packaging aligns with current consumer trends. In case of a crisis, proactive communication and transparent engagement will help preserve brand trust. For long-term growth, diversification of product lines and geographic expansion will secure market sustainability. Key performance metrics such as customer acquisition costs and sales growth will track success, while maintaining ethical marketing practices ensures authenticity. Adapting to global trends like health consciousness and plant-based diets allows Quan Delicacies to innovate while preserving its core identity.

   Ian Jhon D. Jamili
   Liny An B. Rebustes

3. 

   Reymar John Aldeguer

   October 4, 2024 at 1:50 pm  ·  Reply

   GROUP 1:
   ALDEGUER, REYMAR JOHN T.
   BAÑOLA, RONEL
   VIDO, MARK ANTHONY

   1. Consumer Behavior Analysis.
   Based on Mr. Fabs research findings, buyers do consider the price factor but next to this is the quality, originality and the emotional value of the local kakanins that is important. To better understand these people and serve them better, Quan Delicacies should pay attention to the following groups:

   a. People who have strong relationship with the kakanins in the social and personal level. These customers like coming back and always associate it with family, festivity, and holidays. To get this group’s attention, Quan Delicacies should use traditional and authentic recipes and make sure the kakanins stay true to their original shape. Marketing should focus on messages that make people feel nostalgic and show how the brand is connected to history and culture.

   b. People who care about honesty and quality. People in this group might not think as much about price, but they still want high-quality items that are made in the traditional way. For Quan Delicacies to make sure its products are always the same, it needs to get good materials and be honest about how it makes its goods. They should show how carefully and with great care the kakanins are made to show that the brand is serious about being real.

   c. Price-conscious customers who still think about quality. To please this group, it’s possible for Quan Delicacies to provide cheaper variations or reduced portions while still giving the customers a good deal. This will not take toll on their reputation of being real or genuine. When marketing the brand to the customers it should consider stating that it is able to offer good products at reasonable prices. Quan should give individual discounts, combos or sets which would imply that they are willing to provide cheaper options for their kakanins but they are still of the best quality.

   d. Quan’s loyal consumers who prefer specific sorts of kakanins. For these customers, Quan Delicacies is in a position to give them back things or come up with ideas that are perfect for them. Quan can offer them privileges like special offers, availability to specific products before others and some unique products. It can make them more involved and keep them loyal customers in the long run. Individual messages such as emails or sales targeted at these buyers can make them feel special and therefore to continue buying from the specific brand.

   2. Cultural Relevance and Branding
   With Quan Delicacies being known for it’s traditional kakanins, it can standout in the market because of its cultural roots and emotional link with customers. To make the most of these strengths, they can create an interesting brand story that highlights its cultural history. This will make it appealing to both locals and tourists. Quan Delicacies can successfully communicate its authenticity and cultural relevance by incorporating tradition into its product offerings, packaging, and marketing strategies.
   a. Building a narrative rooted in tradition
   The cultural relevance that Quan Delicacies has towards the Filipino culture and customs should be the foundation of its brand image. Family gatherings, celebrations, etc. are deeply rooted in kakanins. This gives the brand a unique opportunity to reign directly with its consumers. Quan Delicacies can create a brand story of its history here by perceiving it as the advocate of such traditions. Every part of the business, from the packaging to the marketing campaigns, can tell this story. For example, the boxes can have pictures with some information about different kinds of kakanins, their origin, and their role in Filipino culture. Marketing or promotional messages could be created based on how kakanins are part of simple family family get-togethers, cultural festivities, etc. The business can create a strong relationship with the local consumers who value tradition and authenticity by bringing back memories and strengthening emotional ties.

   b. Authenticity and Making New Products
   The other way Quan Delicacies can set itself apart is by highlighting the fact that the kakanins it sells are made using both traditional methods and its own original recipes. Quan can market itself as a brand that sticks to its roots by using only the best goods and making everything by hand (or very close to hand). At the very least, both locals and tourists should know about the focus on realism. The authenticity helps the people in the area feel sure that Quan’s things are in line with their traditions. Filipino kakanins are real and live, so this information is useful for tourists who want to experience and learn about real Filipino culture. They could turn their business into a “heritage collection” or have seasonal or special types of kakanins that highlight local specialties or celebrate certain Filipino holidays.

   c. Designing for Culture and Packaging
   Applying Filipino aesthetics on the packaging of Quan Delicacies can help it become much more immersed within Filipino culture. Working with the local artists to incorporate more Filipino colors, patterns and designations on the product, it can make the product look better and stand on its own. It also helps to make the brand far more culturally relevant, and it also appeals to tourists who likes to buy promotional items that flaunt the culture of the place they’ve visited. Quan’s kakanins are perfect for tourists who would like to take home Filipino delicacies because the packaging can be considered as a gift already. Incorporation of as well as locally sourced packaging material can also assist the brand to resonate with the values that customers today hold in high esteem such as environmental concern and supporting local communities.

   3. Market Expansion Strategy
   Quan Delicacies needs to find new ways to grow and strengthen its place in the market. They can do this through strategic partnerships, collaborations, and franchising. With these tactics, a brand can become more visible, set itself apart from competitors, and reach a wider audience.

   a. Consignment with local coffee shops. Since kakanins are often paired with coffee or tea, it can help the brand reach new types of customers, which will be beneficial especially in local and tourist markets. Thus, through coffee shops, Quan will be able to help more people who would wish to have their coffee with a traditional kakanin or there are tourists who wish to eat Filipino or local delicacies. Joint marketing is good for both Quan Delicacies and its partner brands because it gets both of them more customers. Some of the risks includes the loss of control over the delivery of the product desired quality and experiencing image leakage as well as experiencing some challenges in the delivery of the products. At the same time, it is crucial for the partnership that Quan Delicacies keeps its own character.

   b. Partnerships with delivery services such as Food Panda, Grab Food, etc. Quan Delicacies has a great chance to reach customers who like the ease of having food delivered to their home. Some benefits are a bigger digital image, convenience for customers, promotional potential that can boost brand visibility. There are, however, risks, such as price competition, which could force the brand to offer discounts that hurt its place as a premium brand. Also, control over delivery experience can impact Quan’s reputation, even if the brand is not directly responsible.

   c. Influencer and social media partnerships. This can help Quan Delicacies spread the word about its business and connect with people who like traditional Filipino food online. If we compare influencers to the regular advertising, one gets nuanced interaction, genuine posts, and less expensive advertisement. However, Quan must evaluate influences to ensure they conform to the company’s message and reputation.

   d. Franchising. This allows Quan Delicacies to expand on a very short period of time across the Philippines and potentially to other countries as well. By doing so, Quan will be in a position to cover a wider market than opening physical shops that come with the many challenges such as high start up costs and overheads. Also, franchising helps increase the exposure of the brand so that both the domestic and international customers can easily locate it. It could also be advantageous if the business goes into new areas and markets because franchisees already have knowledge of what is most suitable in the market and can therefore modify the product slightly to reflect the brand values of the business. But this comes with some risk factors, such as quality control risks. It may become a potential hazard that some franchisees fail to match the same standard which put the reputation of the brand into jeopardy. The other issue is that rapid expansion by franchising can obscure the brand’s core goal because the new franchisees’ goal differs and can focus more on earning profits than on the goods’ identity and significance to the culture.

   4. Digital Transformation
   Social media food marketing is essential for any food business, helping them reach a wider audience and build a strong brand presence. With many platforms available, businesses often struggle to choose the best strategies.
   Social media has become an integral part of food marketing in recent years. With the rise of platforms like Instagram, Facebook, and Twitter, companies are using social media to reach a wider audience and engage with potential customers. The possibilities are endless, to effectively integrate digital marketing strategies into Quan Delicacies’ overall marketing plan, they should focus on the following:

   Social Media Engagement
   Make use of the online platforms like Instagram, Tiktok and Facebook to showcase visually appealing content, such as high-quality food images and behind-the-scenes videos. Engage with customers through interactive posts, contests, and collaborations with food influencers to enhance brand visibility and loyalty. Utilize them for product promotion and direct customer interaction. Engaging with followers with compelling content, exclusive offers, and user-generated content can help build community and loyalty.
   Online Sales Platforms
   Establish an online presence with e-commerce capabilities, allowing customers to place orders directly through social media or a dedicated website. Use Google My Business for local visibility and easy access to menus and promotions. Implement shoppable posts on social media and create a seamless checkout experience through integrated e-commerce solutions like Facebook Shops or Instagram Shopping. This convenience can significantly boost sales conversions.
   Data Analytics
   Leverage analytics tools to track customer engagement and preferences. Use insights to refine marketing strategies, optimize content, and enhance customer targeting for improved sales performance.
   Food Digital Marketing Strategies has evolved far beyond simple TV commercials and billboards. Social media now offers fast food brands limitless opportunities to promote their products, engage with customers, and maintain relevance in a rapidly changing industry.
   Taking advantage of these food marketing strategies on social media can help fast food brands stay ahead of the curve and connect with their target audience in a more meaningful way.

   5. Sustainability Considerations
   In recent years, there has been a resurgence of interest in traditional Filipino cuisine, and kakanin is no exception. With its distinctive flavors and variety, kakanin offers a one-of-a-kind experience that is difficult to find in other types of desserts.
   Additionally, the kakanin business like the Quan Delicacies, caters to consumers who seek out healthier and gluten-free food options. Here are some ways on how Quan Delicacies can adapt its product offerings to meet the healthier and more sustainable demands:
   A. Expanded Sugar-Free Line
   Quan Delicacies can start building on sugar-free offerings. They can introduce more options catering to health-conscious consumers. They can use alternatives like stevia, erythritol, or monk fruit to maintain sweetness without sugar and Incorporate purees (e.g., banana or mango) for natural sweetness and moisture. Quan Delicacies may create variations that cater to dietary restrictions, such as gluten-free or low-carb kakanin.

   B. Plant-based alternatives
   Quan Delicacies may start developing plant-based versions of traditional delicacies which can attract vegan and vegetarian customers while maintaining cultural relevance.
   C. Sustainable Packaging
   Quan Delicacies may utilize eco-friendly packaging aligns with sustainability trends and enhances brand image. Aside from banana leaves, they may use Coconut Leaves as these can be woven into containers or used as wraps, providing a natural aesthetic or Lotus Leaves, this is another biodegradable option that imparts a unique flavor when steaming. They may consider
   pulp-based containers, these are made from recycled paper products, these are compostable and can reduce plastic waste or they may opt to use Bioplastics- these are derived from renewable sources like corn starch, though ensure they are certified biodegradable. With these sustainable innovations, they may attract eco-friendly consumers and may feature them in magazines or online for such initiative.
   These innovations can strengthen Quan’s identity as a beloved local brand while meeting modern consumer demands.

   6. Crisis Management
   Quan Delicacies needs to have a proactive, well-organized crisis management plan in place in the event of a public relations crisis involving the quality or safety of its products in order to preserve the reputation of its brand. First, the company needs to publicly acknowledge that there is a problem and issue a statement that tells consumers that the company values their safety and is taking swift action to address the issue. If a product recall is required, the company should also provide updates on the root cause and the corrective actions that are being implemented. A reputable spokesperson should be assigned by Quan Delicacies to handle all public and media relations, as effective communication is essential to the process. This will guarantee that a consistent and authoritative message is disseminated through all channels, including social media, the company website, and traditional media outlets. Including stakeholders is essential. To rebuild trust, consumers should be given refunds or replacements, and hotlines or live chats should be set up as dedicated means for direct engagement with the company.
   Furthermore, Quan Delicacies ought to work with outside specialists or auditors to carry out an impartial assessment of the matter and engage completely with regulatory organizations, exhibiting openness and a dedication to responsibility. An extensive internal investigation should be carried out to determine the underlying reason, and the results should be made available to the public along with a comprehensive plan for additional preventive safety measures. When the crisis passes, the business can reestablish its reputation by promoting its enhanced safety procedures and reaffirmed dedication to excellence through a marketing campaign. Rebuilding trust will also be aided by involving the larger community through partnerships or outreach programs. Through a focus on open communication, prompt remedial measures, and active involvement of stakeholders, Quan Delicacies can proficiently handle the issue and initiate the process of restoring its brand image.

   7. Long-term Growth Strategies
   To ensure long-term sustainability in a competitive market, Quan Delicacies should consider diversifying its product lines by incorporating modern twists on traditional kakanin, such as gluten-free or vegan options, appealing to health-conscious consumers while preserving cultural authenticity. Geographic expansion is another viable strategy; opening new outlets in neighboring regions and cities, or even exploring international markets where Filipino delicacies are gaining popularity, could significantly broaden its customer base. Furthermore, investing in technology to enhance operational efficiency and customer engagement—such as an upgraded online ordering system and a loyalty app—could streamline the purchasing process and foster stronger relationships with customers. Together, these strategies could create a robust framework for long-term growth and resilience in a dynamic food market.

   8. Performance Metrics
   Quan Delicacies should establish key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), conversion rates, and social media engagement to effectively measure the success of its marketing initiatives post-implementation. By analyzing these metrics, the business can assess the efficiency of its marketing spend, understand customer loyalty and profitability, and identify which channels and strategies yield the highest returns. For instance, a high CLV relative to CAC indicates that customer retention efforts are paying off, while low conversion rates may highlight the need for website optimizations. This data-driven approach will not only inform future marketing strategies but also guide budget allocation and product development to better meet customer needs.

   9. Ethical Marketing Practices
   To ensure its marketing practices align with ethical standards, Quan Delicacies should prioritize transparency and authenticity by clearly communicating the sourcing, preparation, and cultural significance of its traditional food products. This involves providing accurate information about ingredients, ensuring that any cultural representations are respectful and genuine, and avoiding exaggerated claims about health benefits or origins. By fostering open dialogues with customers about their offerings and sourcing practices, Quan Delicacies can build trust and credibility, enhancing brand loyalty. This commitment to ethical marketing not only honors the cultural heritage of the foods but also resonates with increasingly conscious consumers who value integrity and authenticity in their purchasing decisions.

   10. Impact of Global Trends
   Global trends like health consciousness, plant-based diets, and the growing interest in international cuisine can drive Quan Delicacies to diversify its product offerings while preserving its core identity. To adapt, the company could develop traditional dishes using healthier, plant-based ingredients or create new recipes that incorporate global flavors, appealing to both health-minded consumers and adventurous eaters. This approach allows Quan Delicacies to maintain authenticity by using familiar cooking techniques and cultural narratives while expanding its menu to include options that align with current dietary preferences. By thoughtfully integrating these trends, the company can enhance its market presence and relevance, ensuring it remains connected to both its heritage and evolving consumer demands.

4. 

   Ronel V. Banola

   October 4, 2024 at 1:46 pm  ·  Reply

   Group 1
   Ronel Banola
   Mark Anthony Vido
   Reymar John Aldeguer

   1. Consumer Behavior Analysis.
   Based on Mr. Fabs research findings, buyers do consider the price factor but next to this is the quality, originality and the emotional value of the local kakanins that is important. To better understand these people and serve them better, Quan Delicacies should pay attention to the following groups:

   a. People who have strong relationship with the kakanins in the social and personal level. These customers like coming back and always associate it with family, festivity, and holidays. To get this group’s attention, Quan Delicacies should use traditional and authentic recipes and make sure the kakanins stay true to their original shape. Marketing should focus on messages that make people feel nostalgic and show how the brand is connected to history and culture.

   b. People who care about honesty and quality. People in this group might not think as much about price, but they still want high-quality items that are made in the traditional way. For Quan Delicacies to make sure its products are always the same, it needs to get good materials and be honest about how it makes its goods. They should show how carefully and with great care the kakanins are made to show that the brand is serious about being real.

   c. Price-conscious customers who still think about quality. To please this group, it’s possible for Quan Delicacies to provide cheaper variations or reduced portions while still giving the customers a good deal. This will not take toll on their reputation of being real or genuine. When marketing the brand to the customers it should consider stating that it is able to offer good products at reasonable prices. Quan should give individual discounts, combos or sets which would imply that they are willing to provide cheaper options for their kakanins but they are still of the best quality.

   d. Quan’s loyal consumers who prefer specific sorts of kakanins. For these customers, Quan Delicacies is in a position to give them back things or come up with ideas that are perfect for them. Quan can offer them privileges like special offers, availability to specific products before others and some unique products. It can make them more involved and keep them loyal customers in the long run. Individual messages such as emails or sales targeted at these buyers can make them feel special and therefore to continue buying from the specific brand.

   2. Cultural Relevance and Branding
   With Quan Delicacies being known for it’s traditional kakanins, it can standout in the market because of its cultural roots and emotional link with customers. To make the most of these strengths, they can create an interesting brand story that highlights its cultural history. This will make it appealing to both locals and tourists. Quan Delicacies can successfully communicate its authenticity and cultural relevance by incorporating tradition into its product offerings, packaging, and marketing strategies.
   a. Building a narrative rooted in tradition
   The cultural relevance that Quan Delicacies has towards the Filipino culture and customs should be the foundation of its brand image. Family gatherings, celebrations, etc. are deeply rooted in kakanins. This gives the brand a unique opportunity to reign directly with its consumers. Quan Delicacies can create a brand story of its history here by perceiving it as the advocate of such traditions. Every part of the business, from the packaging to the marketing campaigns, can tell this story. For example, the boxes can have pictures with some information about different kinds of kakanins, their origin, and their role in Filipino culture. Marketing or promotional messages could be created based on how kakanins are part of simple family family get-togethers, cultural festivities, etc. The business can create a strong relationship with the local consumers who value tradition and authenticity by bringing back memories and strengthening emotional ties.

   b. Authenticity and Making New Products
   The other way Quan Delicacies can set itself apart is by highlighting the fact that the kakanins it sells are made using both traditional methods and its own original recipes. Quan can market itself as a brand that sticks to its roots by using only the best goods and making everything by hand (or very close to hand). At the very least, both locals and tourists should know about the focus on realism. The authenticity helps the people in the area feel sure that Quan’s things are in line with their traditions. Filipino kakanins are real and live, so this information is useful for tourists who want to experience and learn about real Filipino culture. They could turn their business into a “heritage collection” or have seasonal or special types of kakanins that highlight local specialties or celebrate certain Filipino holidays.

   c. Designing for Culture and Packaging
   Applying Filipino aesthetics on the packaging of Quan Delicacies can help it become much more immersed within Filipino culture. Working with the local artists to incorporate more Filipino colors, patterns and designations on the product, it can make the product look better and stand on its own. It also helps to make the brand far more culturally relevant, and it also appeals to tourists who likes to buy promotional items that flaunt the culture of the place they’ve visited. Quan’s kakanins are perfect for tourists who would like to take home Filipino delicacies because the packaging can be considered as a gift already. Incorporation of as well as locally sourced packaging material can also assist the brand to resonate with the values that customers today hold in high esteem such as environmental concern and supporting local communities.

   3. Market Expansion Strategy
   Quan Delicacies needs to find new ways to grow and strengthen its place in the market. They can do this through strategic partnerships, collaborations, and franchising. With these tactics, a brand can become more visible, set itself apart from competitors, and reach a wider audience.

   a. Consignment with local coffee shops. Since kakanins are often paired with coffee or tea, it can help the brand reach new types of customers, which will be beneficial especially in local and tourist markets. Thus, through coffee shops, Quan will be able to help more people who would wish to have their coffee with a traditional kakanin or there are tourists who wish to eat Filipino or local delicacies. Joint marketing is good for both Quan Delicacies and its partner brands because it gets both of them more customers. Some of the risks includes the loss of control over the delivery of the product desired quality and experiencing image leakage as well as experiencing some challenges in the delivery of the products. At the same time, it is crucial for the partnership that Quan Delicacies keeps its own character.

   b. Partnerships with delivery services such as Food Panda, Grab Food, etc. Quan Delicacies has a great chance to reach customers who like the ease of having food delivered to their home. Some benefits are a bigger digital image, convenience for customers, promotional potential that can boost brand visibility. There are, however, risks, such as price competition, which could force the brand to offer discounts that hurt its place as a premium brand. Also, control over delivery experience can impact Quan’s reputation, even if the brand is not directly responsible.

   c. Influencer and social media partnerships. This can help Quan Delicacies spread the word about its business and connect with people who like traditional Filipino food online. If we compare influencers to the regular advertising, one gets nuanced interaction, genuine posts, and less expensive advertisement. However, Quan must evaluate influences to ensure they conform to the company’s message and reputation.

   d. Franchising. This allows Quan Delicacies to expand on a very short period of time across the Philippines and potentially to other countries as well. By doing so, Quan will be in a position to cover a wider market than opening physical shops that come with the many challenges such as high start up costs and overheads. Also, franchising helps increase the exposure of the brand so that both the domestic and international customers can easily locate it. It could also be advantageous if the business goes into new areas and markets because franchisees already have knowledge of what is most suitable in the market and can therefore modify the product slightly to reflect the brand values of the business. But this comes with some risk factors, such as quality control risks. It may become a potential hazard that some franchisees fail to match the same standard which put the reputation of the brand into jeopardy. The other issue is that rapid expansion by franchising can obscure the brand’s core goal because the new franchisees’ goal differs and can focus more on earning profits than on the goods’ identity and significance to the culture.

   4. Digital Transformation
   Social media food marketing is essential for any food business, helping them reach a wider audience and build a strong brand presence. With many platforms available, businesses often struggle to choose the best strategies.
   Social media has become an integral part of food marketing in recent years. With the rise of platforms like Instagram, Facebook, and Twitter, companies are using social media to reach a wider audience and engage with potential customers. The possibilities are endless, to effectively integrate digital marketing strategies into Quan Delicacies’ overall marketing plan, they should focus on the following:

   Social Media Engagement
   Make use of the online platforms like Instagram, Tiktok and Facebook to showcase visually appealing content, such as high-quality food images and behind-the-scenes videos. Engage with customers through interactive posts, contests, and collaborations with food influencers to enhance brand visibility and loyalty. Utilize them for product promotion and direct customer interaction. Engaging with followers with compelling content, exclusive offers, and user-generated content can help build community and loyalty.
   Online Sales Platforms
   Establish an online presence with e-commerce capabilities, allowing customers to place orders directly through social media or a dedicated website. Use Google My Business for local visibility and easy access to menus and promotions. Implement shoppable posts on social media and create a seamless checkout experience through integrated e-commerce solutions like Facebook Shops or Instagram Shopping. This convenience can significantly boost sales conversions.
   Data Analytics
   Leverage analytics tools to track customer engagement and preferences. Use insights to refine marketing strategies, optimize content, and enhance customer targeting for improved sales performance.
   Food Digital Marketing Strategies has evolved far beyond simple TV commercials and billboards. Social media now offers fast food brands limitless opportunities to promote their products, engage with customers, and maintain relevance in a rapidly changing industry.
   Taking advantage of these food marketing strategies on social media can help fast food brands stay ahead of the curve and connect with their target audience in a more meaningful way.

   5. Sustainability Considerations
   In recent years, there has been a resurgence of interest in traditional Filipino cuisine, and kakanin is no exception. With its distinctive flavors and variety, kakanin offers a one-of-a-kind experience that is difficult to find in other types of desserts.
   Additionally, the kakanin business like the Quan Delicacies, caters to consumers who seek out healthier and gluten-free food options. Here are some ways on how Quan Delicacies can adapt its product offerings to meet the healthier and more sustainable demands:
   A. Expanded Sugar-Free Line
   Quan Delicacies can start building on sugar-free offerings. They can introduce more options catering to health-conscious consumers. They can use alternatives like stevia, erythritol, or monk fruit to maintain sweetness without sugar and Incorporate purees (e.g., banana or mango) for natural sweetness and moisture. Quan Delicacies may create variations that cater to dietary restrictions, such as gluten-free or low-carb kakanin.

   B. Plant-based alternatives
   Quan Delicacies may start developing plant-based versions of traditional delicacies which can attract vegan and vegetarian customers while maintaining cultural relevance.
   C. Sustainable Packaging
   Quan Delicacies may utilize eco-friendly packaging aligns with sustainability trends and enhances brand image. Aside from banana leaves, they may use Coconut Leaves as these can be woven into containers or used as wraps, providing a natural aesthetic or Lotus Leaves, this is another biodegradable option that imparts a unique flavor when steaming. They may consider
   pulp-based containers, these are made from recycled paper products, these are compostable and can reduce plastic waste or they may opt to use Bioplastics- these are derived from renewable sources like corn starch, though ensure they are certified biodegradable. With these sustainable innovations, they may attract eco-friendly consumers and may feature them in magazines or online for such initiative.
   These innovations can strengthen Quan’s identity as a beloved local brand while meeting modern consumer demands.

   6. Crisis Management
   Quan Delicacies needs to have a proactive, well-organized crisis management plan in place in the event of a public relations crisis involving the quality or safety of its products in order to preserve the reputation of its brand. First, the company needs to publicly acknowledge that there is a problem and issue a statement that tells consumers that the company values their safety and is taking swift action to address the issue. If a product recall is required, the company should also provide updates on the root cause and the corrective actions that are being implemented. A reputable spokesperson should be assigned by Quan Delicacies to handle all public and media relations, as effective communication is essential to the process. This will guarantee that a consistent and authoritative message is disseminated through all channels, including social media, the company website, and traditional media outlets. Including stakeholders is essential. To rebuild trust, consumers should be given refunds or replacements, and hotlines or live chats should be set up as dedicated means for direct engagement with the company.
   Furthermore, Quan Delicacies ought to work with outside specialists or auditors to carry out an impartial assessment of the matter and engage completely with regulatory organizations, exhibiting openness and a dedication to responsibility. An extensive internal investigation should be carried out to determine the underlying reason, and the results should be made available to the public along with a comprehensive plan for additional preventive safety measures. When the crisis passes, the business can reestablish its reputation by promoting its enhanced safety procedures and reaffirmed dedication to excellence through a marketing campaign. Rebuilding trust will also be aided by involving the larger community through partnerships or outreach programs. Through a focus on open communication, prompt remedial measures, and active involvement of stakeholders, Quan Delicacies can proficiently handle the issue and initiate the process of restoring its brand image.

   7. Long-term Growth Strategies
   To ensure long-term sustainability in a competitive market, Quan Delicacies should consider diversifying its product lines by incorporating modern twists on traditional kakanin, such as gluten-free or vegan options, appealing to health-conscious consumers while preserving cultural authenticity. Geographic expansion is another viable strategy; opening new outlets in neighboring regions and cities, or even exploring international markets where Filipino delicacies are gaining popularity, could significantly broaden its customer base. Furthermore, investing in technology to enhance operational efficiency and customer engagement—such as an upgraded online ordering system and a loyalty app—could streamline the purchasing process and foster stronger relationships with customers. Together, these strategies could create a robust framework for long-term growth and resilience in a dynamic food market.

   8. Performance Metrics
   Quan Delicacies should establish key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), conversion rates, and social media engagement to effectively measure the success of its marketing initiatives post-implementation. By analyzing these metrics, the business can assess the efficiency of its marketing spend, understand customer loyalty and profitability, and identify which channels and strategies yield the highest returns. For instance, a high CLV relative to CAC indicates that customer retention efforts are paying off, while low conversion rates may highlight the need for website optimizations. This data-driven approach will not only inform future marketing strategies but also guide budget allocation and product development to better meet customer needs.

   9. Ethical Marketing Practices
   To ensure its marketing practices align with ethical standards, Quan Delicacies should prioritize transparency and authenticity by clearly communicating the sourcing, preparation, and cultural significance of its traditional food products. This involves providing accurate information about ingredients, ensuring that any cultural representations are respectful and genuine, and avoiding exaggerated claims about health benefits or origins. By fostering open dialogues with customers about their offerings and sourcing practices, Quan Delicacies can build trust and credibility, enhancing brand loyalty. This commitment to ethical marketing not only honors the cultural heritage of the foods but also resonates with increasingly conscious consumers who value integrity and authenticity in their purchasing decisions.

   10. Impact of Global Trends
   Global trends like health consciousness, plant-based diets, and the growing interest in international cuisine can drive Quan Delicacies to diversify its product offerings while preserving its core identity. To adapt, the company could develop traditional dishes using healthier, plant-based ingredients or create new recipes that incorporate global flavors, appealing to both health-minded consumers and adventurous eaters. This approach allows Quan Delicacies to maintain authenticity by using familiar cooking techniques and cultural narratives while expanding its menu to include options that align with current dietary preferences. By thoughtfully integrating these trends, the company can enhance its market presence and relevance, ensuring it remains connected to both its heritage and evolving consumer demands.

5. 

   Josue Dado & Muamar Donoso

   October 4, 2024 at 11:52 am  ·  Reply

   [ Marketing Research: Unlocking New Opportunities for Market Position Enhancement ]

   Q1: Consumer Behavior Analysis: Considering Mr. Fab’s research findings, how can Quan Delicacies effectively segment its target market based on consumer preferences for kakanin? Discuss the implications of these segments for product development and marketing strategies.

   A1: Josue Dado
   Outside perspective, Quan Delicacies Serves mainly individuals Age’s 30 up.
   With regards to the socio economic class around the Middle and Upper Class.
   Evident ni sang nag Lantaw ko early this year “Under the Piyaya Moon”
   (Local Film sa Bacolod.) Laban nag lantaw May Idad na 30-60 Years Above.
   Ang message ka Film Target sa Shop nga Traditional Recipes nga gina gina offer sa Bacolod nga Tam-is nga Pagkaon. (Like Quan Delicacies. )
   Good Advertising/Marketing to siya para sa Consumer like me nga wala ga kaon amo na nga pag kaon. Tungod na watch ko ang film, kag na entertain ko for “Two Hours”. Na encourage ko mag try eat food nga similar gina offer ka Quan/local sa bacolod.
   Pero kung paminsaron tagid.
   Sabton talang Sino Customer mo? + Itchindihon talang nga People Buy “Feelings.”

   Demographics – The science of perceived marketplace reality.
   (It tells you who your customer is. )
   +
   Psychographics – The science of perceived market place reality.
   ( It tells you why your customers buys. )
   Since Target the Middle or Higher Class. Most in General may phones na.
   Ma create lang ta content nga relatable or Humorous or something to entertain them.
   That will make as part sa conversation. Balan mo nana nga effective ang marketing kung bisan ga kaon kamo sa limsa gina istoryahan kamo gyapon.

   A1: Muamar Donoso
   Quan delicacies can effectively segment its target market based on consumer preference through m epsychographic approach. Quan can segment its target market between the cultural enthusiast and the health enthusiast.
   Implications:
   To boost sales from cultural enthusiasts, Quan can tailor products using traditional recipes and create marketing campaigns that emphasize the authenticity and their connection to Filipino tradition. By connecting their product with Filipino traditions, fiestas, and gatherings, Quan can boost their branding as the go-to store for delicacies of Filipino families.
   To get more patronage from health-conscious consumers, Quan can create products that utilizes healthier options such as low-sugar and vegan products. Marketing campaigns for these should emphasize the nutritional aspects and health benefits of these products.

   Q2: Cultural Relevance and Branding: How can Quan Delicacies leverage its cultural heritage and traditional recipes to create a compelling brand narrative that resonates with local consumers and tourists? What specific branding strategies would you recommend?

   A2: Josue Dado
   Amo ni ang ang amazing nga time nga may Internet.
   Kay importanti na sulat mo lang kag Clear ang Story gina butang mo sa Market.
   The greatest form of advertising is Word of mouth. ( People Talking about you.)
   So kung paminsaron tagid. Laban nga tao automatic if mag ngita sila info regarding sa negosyo, type lang nila sa google. Ang first page man lang na nila lntahon.
   Amo na ka Importanti “ Controlling the Narrative”
   We can post more content on Facebook Laban nga Taga Bacolod mainly ga Facebook pa gyapon dana.
   Or We can humanize the branding by sharing 2 topics that are exceptional.
   The Achievements
   The Effort we put in the Brand
   This way people will perceive that Quan Delicacies is not just a business, but many people putting in the effort working on it.

   A2: Muamar Donoso
   Quan can create marketing campaigns that emphasize the cultural roots and traditions of their products. This can be done by incorporating stories and testaments that show how their recipes had been handed down from generations of families in business with our cultural delicacies. These marketing campaigns should also display the craftsmanship involved in making these products which reflects the original process of making these delicacies

   Q3: Market Expansion Strategy: Given the increasing competition from independent sellers, what strategic partnerships or collaborations could Quan Delicacies pursue to strengthen its market position? Discuss potential risks and benefits associated with such partnerships.

   A3: Josue Dado
   Strategic Positioning Quan Delicacies simply needs more Qualified & Trusted people.
   I recommend focusing on 3 Areas within the current business.

   1. Innovation Campaign – Positive Distractions for your People
   ( Clear Benefit & Incentive Rewards, etc. )
   Like how you Distract Kids from Drugs and Bad people, let them Play Sports.
   Let them learn it’s okay to fail. We make something like that.

   2. Speed – We Could take a sheet of paper then list the steps/Functions of the businesses. Examine and eliminate a step. We can also Beta test it.
   Are goal is to compress the Time Frame of in this workflow process.
   Also, warning the timing should be right.

   3. Operating Systems – Personal Library/ Systemized the Operation.
   This way may resource na kwaon ang workforce if may face sila nga issue.
   Potential Risk – The Success rate to Everything I said is only 20%.
   Humans change all the time. We just respect their IDeas and Values.
   Potential Benefits – Market Expansion and Cashflow.

   A3: Muamar Donoso
   To strengthen Quan’s market position as the leading food shop for Filipino delicacies, Quan can pursue partnerships and collaborations with local restaurants, hotels, and cafes. This will expand Quan’s distribution channels and introduce their brand to a bigger audience which would include tourists and diners who visit other food establishments. This can also allow their loyal customers to conveniently get access to their loved delicacies which can be paired it with their other food choices.

   Q4: Digital Transformation: In light of the rise of e-commerce, how should Quan Delicacies integrate digital marketing strategies into its overall marketing plan? Consider aspects such as social media engagement, online sales platforms, and data analytics in your response.

   A4: Josue Dado
   To control the “Narrative” Stay lang siya sa 3 Topics when posting anything online.

   What they Did.
   What they are doing
   Where they want to go.

   What they Did – This will build Social Proof.

   What they are doing – The human Brain is stupid and forgetful, this is to remind the Public that they are still operating.

   Where they want to go – This will build Disciples long-term. People respect Individuals/Organizations that stick to what they say and do. Again, people Buy Feelings and Ideas.

   A4: Muamar Donoso
   Upon checking, Quan is already partnered with various online sales platforms such as grab and Food Panda which provide convenience for their customers and allow their products to reach a broader audience.
   For Quan to further integrate into digital marketing, it should leverage social media platforms to create ads that connect their products to Filipino families and their culture. Short videos that reflect stories of the roots of their recipes and their authenticity and Online Ads that create a spotlight on their new products tailored to their health-conscious customers can be added to all their social media platforms.
   Quan can also utilize paid advertisements with social media platforms to reach a broader audience. By keeping track of their social media followers and viewers, they can get valuable data of their loyal customers and see which marketing campaign works.

   Q5: Sustainability Considerations: As consumer preferences shift towards healthier and more sustainable options, how can Quan Delicacies adapt its product offerings to meet these demands? Discuss potential product innovations and their alignment with the company’s brand identity.

   A5: Josue Dado
   Create ta product nga dapat less sugar nga local gid gina luto.
   Pwedi man ma create ta event nga luto nga taga Negros lang maka intra.
   Dapat tahum ang premyo.
   Goal ta dapat at least more than 100 Participants.
   Tapos sa last round like 5 -10 bilin.
   E pa luto ta sila dayon “ Healthier nga local nga Delicacies.”
   Tapos pa defend ta sila why amo na?

   May libre nata nga Marketing ( Word of Mouth. )
   Tapos Gather ta kung ano ang nag daog, both sa panabor ka judges kag panabor ka audience dira ta dayon ma dugang bago nga pag kaon.
   Footage dayon sang event, pwedi ta pa ma balik2x post sa social media.

   A5: Muamar Donoso
   Quan can shift to the new consumer preference by creating products that are tailored to health-conscious consumers. Most of Filipino delicacies may include high amounts of sugar and are high in calories. By adjusting their recipes to utilize healthier options such as the use of low-calorie sweeteners like stevia, Quan can smoothly adjust to these changing market preferences. And by sourcing their products locally, they can further emphasize their brand as a promoter of local traditions which in turn increase their market share and promote the sustainability of their store.

   Q6: Crisis Management: In a public relations crisis related to product quality or safety, what proactive measures should Quan Delicacies implement to protect its brand reputation? Outline a crisis management plan that includes communication strategies and stakeholder engagement.

   A6: Josue Dado
   Follow Created Procedures Policies + Controlling Narrative.
   Tungod may internet, 90% sang people pwedi na maka comment, research sang imo gina himo. Kag ang “GAP” Within sa story mo basehan na nila sa first google search or reviews nila ma kita.

   This is how we counter attack “ Defamation.”
   Created by Heuristic and Biases Sang Tao kag ga worry nga StakeHolders ta.

   Defamation – a false and unprivileged statement of fact that is harmful to someone’s reputation, and published “with fault,” meaning as a result of negligence or malice.

   Heuristics – are ‘shortcuts’ that humans use to reduce task complexity in judgment and choice, and biases are the resulting gaps between normative behavior and the heuristically determined behavior.

   Bias – is a disproportionate weight in favor of or against an idea or thing, usually in a way that is inaccurate, closed-minded, prejudicial, or unfair.

   Recommendation:
   Dapat may ara siya Social Media Department
   That can Create, Control this “Never Ending Narrative Crisis.”

   A6: Muamar Donoso
   In the event of a product quality or safety problem, Quan Delicacies should act quickly, transparently, and accountable to defend its brand name.
   A proactive crisis management strategy should include the following:
   · Immediate issue identification,
   · Suspension of distribution of affected products, and
   · conducting a comprehensive investigation.
   · Communicate with the public—issue a public apology, explain the steps being taken, and provide regular updates via numerous channels such as social media, press releases, and a dedicated crisis webpage.
   · Stakeholder engagement, including open communication with customers, employees, suppliers, and regulators, is critical.
   · Offering refunds, initiating product recalls, and outlining corrective efforts will help to rebuild consumer trust and demonstrate a commitment to quality and safety.

   Q7: Long-term Growth Strategies: What long-term growth strategies should Quan Delicacies consider to ensure sustainability in a competitive market? Evaluate options such as diversification of product lines, geographic expansion, or investment in technology.

   A7: Josue Dado
   To ensure Sustainability in a competitive market Quan Delicacies should consider Creating personal Library or a set of instructions Ranging from Manuals or Video Tutorials that would be accessible to the workforce. That way your people will have the option to find the answer themselves.
   Also, we should encourage them to document their problems solving, to be presented every 6-12 months.
   That we can provide recognition either through career advancement, or Incentives. They can also share to the workforce that the heads recognise their effort.
   As for diversification of product lines, geographic expansion.
   The products should be with-in the city and close to the churches and schools.

   A7: Muamar Donoso
   As the market keep changing, Quan can invest in further expanding their brand visibility and promote better convenience for their consumers. Quan can open more and more branches to each capital cities in the country. As more and more Filipinos reach other parts of the globe, their access to our delicacies become limited, and as this happens their cravings also increases. In the future, Quan can open their first international store, at the same time, Quan can also invest in modifying their products/packaging to have have an increased shelf life, this will also allow Quan to market their products as pasalubong for farther parts of the world.

   Q8: Performance Metrics: What key performance indicators (KPIs) should Quan Delicacies establish to measure the success of its marketing initiatives post-implementation? Discuss how these metrics can inform future strategic decisions.

   A8: Josue Dado
   Tracking the number of Product Output per Day, week and Month.
   The number of Sales should be automated to an online shared Cell System.

   We could also encourage them to document their process 1-6-12 months of the operation, that way we can assess how valuable they are within the company/ organization. If ever they want a raise in their career field.

   A8: Muamar Donoso
   To assess the effectiveness of its marketing efforts, Quan Delicacies should define key performance indicators (KPIs) that track several areas of consumer engagement, sales growth, and brand visibility. These measurements will provide meaningful information and help guide future strategic decisions. Here are some recommended Key Performance Indicators:

   Sales Growth and Revenue: This will measure the overall effectiveness of marketing campaigns in driving revenues. A steady or declining revenue after a marketing campaign means that marketing strategies needs to be changed.

   Social Media Engagement: social media is a good indication that digital marketing campaigns are reaching a broader audience. By keeping track of views, shares, and follows received on social media platforms, Quan can get valuable insights into the effectiveness of their marketing campaign. In addition, through social media comments and reactions, Quan can get valuable feedback from their consumers as a reference to their marketing efforts.

   Repeat Purchase Rate: When launching new products during a marketing campaign, Quan can keep track of their customers and their purchases, to get an idea of whether the market favors their new product. A low repeat purchase rate, especially in the food industry could indicate that the new product will not sell very well in the long run.

   Q9: Ethical Marketing Practices: How can Quan Delicacies ensure its marketing practices align with ethical standards, especially in promoting traditional food products? Discuss the importance of transparency and authenticity in marketing communications.

   A9: Josue Dado
   Full Honesty And Transparency and being able to Show Vulnerability is the fastest way to connect with any individual/organization. With regards to promoting traditional food products. We are selling the Culture from where this food came from, the people.
   I recommend when creating the product, it should tell a story about the people who are making the product or where it originally started.
   It’s all about Humanizing the product. People give them a valid feeling that they are helping the company when buying that product.

   A9: Muamar Donoso
   Quan can ensure its marketing practices align with ethical standards by creating honest and transparent representation to their products and in marketing communications. Through honest and transparent marketing, Quan can effectively build trust and loyalty from its consumers and enhance its brand reputation as a committed company that promotes ethical practices.
   In addition, Quan can provide public feedback mechanisms with the help of social media to get insights and receive timely customer concerns regarding any issues with Quan’s marketing practices.

   Q10: Impact of Global Trends: How might global trends such as health consciousness, plant-based diets, or international cuisine influence the future product offerings of Quan Delicacies? Analyze how the company can adapt to these trends while maintaining its core identity.

   A10: Josue Dado
   Go back to the roots.
   Research and fInd out where this started.
   Build/ Create that narrative.
   Then Never forget where this idea started.

   It usually came of an idea similar to:
   “ Baskog guro kung damo tao manamitan kag maka kaon sang amo ni nga pagkaon?”
   Individuals that lean more on
   “health consciousness, plant-based diets, or international cuisine.”
   If that’s their principles then they are not our customers.
   This Company has a Physical Form.
   The only way we can generate income is for more people to either go to the physical store or buy from us online.

   Either we make more Strategic Marketing Post Target to the audience as relatable/ Humorous posts or Create Events for people to engage and buy our products.

   A10: Muamar Donoso
   The impact of the new global trends such as health consciousness, plant based diets or international cuisine may lead Quan Delicacies to innovate their traditional recipes to cater to this new trend. To adapt to this new global trend of health health-conscious and plant based consumer market, Quan may modify their products to utilize low-sugar alternatives and replace their ingredients with plant based alternatives such as the use of coconut or soy milk as a replacement to traditional dairy. Quan may also create products that is more adjusted to international flavors, this can be done by exploring new recipes of the consumer’s favorite delicacies which are done by modern or international chefs. These new or modified products should still reflect the original recipe and promote the same traditional process of how these delicacies are done.