Ethics in Digital Marketing
Table of Contents
Ethics in Digital Marketing: A Comprehensive Overview in the Philippine Context
Digital marketing has transformed how businesses engage with consumers, particularly in the Philippines, where internet penetration and social media usage are among the highest in Southeast Asia. However, with this transformation comes a pressing need to address the ethical implications of digital marketing practices. This article explores the ethical considerations across various digital platforms—social media, blogs, vlogs, email marketing, and more—while providing context specific to the Philippine setting.
Understanding Ethics in Digital Marketing
Ethics in digital marketing is a critical framework that guides marketers’ interactions with consumers, ensuring that practices align with moral principles and societal norms. As digital marketing continues to evolve, particularly in regions like the Philippines, where consumer awareness is rising, ethical practices become essential for establishing trust and fostering long-term customer relationships. Here are the key ethical considerations that marketers should prioritize:
Transparency:
Transparency involves being open about marketing practices, including how data is collected, used, and shared. Marketers should provide clear and accessible privacy policies that outline their data handling practices. This openness builds trust with consumers, allowing them to make informed decisions about their interactions with brands
.Privacy:
Respecting consumer privacy is paramount. Marketers must obtain explicit consent before collecting personal data and ensure that this data is securely stored and protected from unauthorized access. Adhering to data protection regulations, such as GDPR or local laws, not only fulfills legal obligations but also reinforces consumer confidence in the brand.
.Authenticity:
Authenticity in digital marketing refers to providing truthful and accurate information about products and services. Marketers should avoid misleading claims and ensure that their advertising reflects the genuine value of what they offer. This commitment to honesty helps in building credibility and long-lasting relationships with consumers.
.Social Responsibility:
Marketers are responsible for considering their campaigns’ broader impact on society and the environment. This includes promoting sustainable practices, supporting relevant social causes, and ensuring marketing efforts do not exploit vulnerable populations. By aligning marketing strategies with social values, brands can enhance their reputation and foster loyalty among ethically-conscious consumers.
Challenges | Ethics in Digital Marketing
- Data Privacy and Security
In the Philippines, recent data breaches and identity theft incidents have heightened concerns about data privacy—the Data Privacy Act of 2012 mandates that businesses protect personal data and obtain consent before collecting information. Marketers must ensure compliance with these regulations to avoid legal repercussions and maintain consumer trust.
Example: A local e-commerce platform must implement robust data protection measures and communicate its privacy policy to users, ensuring they understand how their data will be used.
- Misleading Advertising
Misleading advertising remains a significant ethical issue. Marketers must avoid exaggerating product benefits or concealing potential drawbacks. For instance, beauty brands promoting skin care products should provide realistic expectations regarding results to prevent consumer disappointment.
Example: A skincare company in the Philippines should disclose that results may vary based on individual skin types rather than promising universally flawless skin.
- Manipulative Techniques
Manipulative tactics like “dark patterns” can erode consumer trust. These tactics trick users into making decisions they might not otherwise make, such as signing up for newsletters without explicit consent.
Example: An online retailer using deceptive buttons that lead users to subscribe to promotional emails without explicit agreement would be engaging in unethical practices.
Ethical Considerations Across Digital Platforms [ Ethics in Digital Marketing ]
1. Social Media Marketing
Social media is a powerful tool for engagement but also poses ethical challenges:
- Influencer Transparency: Influencers must disclose paid partnerships to maintain authenticity. In the Philippines, where influencer marketing is prevalent, failing to disclose sponsorships can lead to backlash from followers.
Example: A popular Filipino influencer should clearly label sponsored posts to maintain credibility with their audience.
- Respecting User Privacy: Brands utilizing targeted ads must ensure they do not infringe on user privacy by collecting data without consent.
Ethics in Digital Marketing
2. Blogging and Content Marketing
Blogs can be an effective way to engage consumers but must adhere to ethical standards:
- Honesty in Content: Bloggers should provide accurate information and avoid plagiarism. Misleading content can damage a brand’s reputation.
Example: A Filipino food blogger should credit sources when sharing recipes or using images from other creators.
- Sponsored Content Disclosure: Bloggers must disclose partnerships clearly to maintain transparency with their audience when publishing sponsored posts.
3. Vlogging and Video Marketing
Vlogs have gained popularity in the Philippines as a means of storytelling and brand promotion:
- Authenticity in Representation: Vloggers should represent products honestly and avoid exaggerating benefits. Authenticity resonates well with Filipino audiences who value genuine experiences.
Example: A travel vlogger promoting a hotel should share positive experiences and shortcomings to provide a balanced view.
- Ethical Editing Practices: Vloggers must avoid misleading edits that distort reality or misrepresent experiences.
Ethics in Digital Marketing
4. Email Marketing
Email Marketing: A Vital Channel with Ethical Considerations
Email marketing continues to be a crucial channel for businesses seeking to connect with their audience, but it comes with significant ethical responsibilities. Marketers must navigate these responsibilities carefully to maintain consumer trust and comply with legal standards. Here are the key ethical considerations in email marketing:
Consent-Based Marketing
Obtaining explicit consent from consumers before sending promotional emails is not just a best practice; it is a legal requirement under the Data Privacy Act. This principle ensures that consumers have control over their personal information and how it is used.
Example: A local clothing brand should implement a transparent opt-in process for their email newsletters. This means providing potential subscribers with a straightforward option to agree to receive communications rather than automatically subscribing to them without their permission. This approach complies with legal requirements and respects consumer autonomy and preferences.
Respecting Unsubscribe Requests
Another critical aspect of ethical email marketing is honoring unsubscribe requests promptly. When consumers opt out of email communications, brands must respect this decision immediately. Failing to do so can lead to frustration and damage to the brand’s reputation. By ensuring that the unsubscribe process is simple and immediate, marketers demonstrate respect for consumer preferences and foster goodwill. This practice is essential for maintaining a positive relationship with customers, even those who may no longer wish to receive emails.
Ethics in Digital Marketing | Best Practices
To cultivate ethical digital marketing practices across all channels, including email marketing, marketers can adopt several strategies:
- Prioritize Transparency
Marketers should communicate their data collection methods, advertising practices, and campaign results. By being open about how consumer data is used and how marketing strategies are developed, brands can build trust with their audience. Transparency helps demystify marketing practices and reassures consumers that their information is handled responsibly.
- Educate Consumers
Providing informative content about products and services empowers consumers to make informed decisions. Marketers should focus on delivering valuable insights that help customers understand the benefits and features of what they are purchasing. This educational approach not only enhances consumer knowledge but also positions the brand as a trustworthy source of information.
- Implement Robust Data Protection Measures
Marketers must use secure data storage and processing systems to protect consumer data while ensuring compliance with local regulations. This includes implementing encryption, regular security audits, and employee training on data protection protocols. By demonstrating a commitment to safeguarding personal information, brands can enhance consumer confidence in their practices.
- Engage Responsibly on Social Media
Brands should foster open communication channels on social media where consumers can voice concerns or provide feedback about marketing practices. Engaging responsibly means listening to customer feedback, addressing complaints promptly, and being transparent about how consumer input influences marketing strategies. This two-way communication builds stronger relationships between brands and consumers.
- Commit to Authenticity
Ethical digital marketing must focus on delivering genuine value through honest content. Brands should avoid deceptive tactics or exaggerated claims that could mislead consumers. By prioritizing authenticity in messaging, marketers can establish credibility and loyalty among their audience, ensuring customers feel valued and respected.
The Role of Corporate Social Responsibility (CSR) [ Ethics in Digital Marketing ]
In the Philippine context, integrating CSR into digital marketing strategies is increasingly important. Consumers are more likely to support brands demonstrating social responsibility through sustainable practices or community engagement initiatives. For example, a local brand could launch a campaign promoting eco-friendly products while donating a portion of sales to environmental causes, aligning business goals with societal values.
Data Privacy Act in the Philippines
The Data Privacy Act of 2012 (Republic Act No. 10173) is a landmark legislation in the Philippines designed to protect individuals’ privacy rights and ensure that organizations handle personal data responsibly. This act is particularly significant in digital marketing, where the collection and processing of personal information are integral to business operations.
Ethics in Digital Marketing
Fundamental Principles of the Data Privacy Act
The Data Privacy Act outlines several key principles that govern ethical data-handling practices:
- Transparency: Organizations must be transparent about their data collection practices. This involves informing consumers about what personal data is being collected, how it will be used, and who it may be shared with. Transparency fosters trust between businesses and consumers, as individuals are more likely to engage with brands that are open about their data practices.
- Legitimate Purpose: The act stipulates that personal information must be processed for a legitimate purpose specified at the time of collection. This principle ensures that data is not used for purposes contrary to law, morals, or public policy. For instance, a digital marketing campaign must have a clear rationale for collecting consumer data, such as improving customer service or personalizing offers.
- Proportionality: The principle of proportionality mandates that the data collected should be adequate, relevant, and limited to what is necessary for the intended purpose. This means marketers should avoid excessive data collection practices that do not directly contribute to their objectives.
- Accountability: Organizations are responsible for ensuring compliance with the Data Privacy Act and must implement appropriate measures to protect personal data from unauthorized access or breaches. This includes appointing a Data Protection Officer (DPO) who oversees data privacy compliance and conducts regular audits.
- Consumer Rights: The Data Privacy Act empowers consumers with rights over their personal information, including the right to access, correct, delete, and restrict data processing. Marketers must establish mechanisms for consumers to exercise these rights easily, reinforcing ethical data-handling practices.
Ethics in Digital Marketing
Implications of the Data Privacy Act for Digital Marketing
For marketers operating in the Philippines, adherence to the Data Privacy Act is not merely a legal requirement but also an ethical obligation. Non-compliance can result in significant penalties, including fines and imprisonment for severe violations. Moreover, failing to respect consumer privacy can lead to reputational damage and loss of customer trust.To align marketing strategies with the Data Privacy Act:
- Obtain Explicit Consent: Marketers must obtain explicit consent from consumers before collecting or using their data. This consent should be informed and specific, allowing consumers to understand what they are agreeing to
- Develop Comprehensive Privacy Policies: A clear privacy policy should outline how consumer data will be used and protected. This policy should be easily accessible and written in straightforward language to ensure comprehension by all consumers.
- Conduct Regular Training: Employees involved in data handling should undergo regular training on data privacy principles and practices to ensure compliance with the law and foster a culture of respect for consumer privacy.
Adhering to the Data Privacy Act, marketers comply with legal requirements and demonstrate a commitment to ethical practices, prioritizing consumer rights and privacy.
Ethics in Digital Marketing
Consumer Privacy in the Philippine Setting
Consumer privacy has emerged as a critical concern as digital marketing continues to expand in the Philippines. With increasing internet penetration and e-commerce growth, Filipino consumers are becoming more aware of their privacy rights and expect businesses to protect their personal information diligently.
Importance of Consumer Privacy
Consumer privacy refers to individuals’ right to control how organizations collect, use, and share their personal information. In the digital marketing landscape, where vast amounts of personal data are processed daily, maintaining consumer privacy is essential for several reasons:
- Trust Building: Trust is crucial in establishing successful marketing relationships. When businesses prioritize consumer privacy by implementing robust data protection measures and being transparent about their practices, they foster customer trust. This trust can lead to increased customer loyalty and repeat business.
- Reputation Management: Brands that fail to protect consumer privacy face public backlash and reputational damage. High-profile data breaches can lead to negative media coverage and loss of consumer confidence. Conversely, companies that respect consumer privacy can enhance their reputation as trustworthy entities.
- Legal Compliance: Adhering to privacy laws like the Data Privacy Act is ethical and necessary for legal compliance. Businesses that ignore these regulations may face legal action or substantial fines, impacting their financial stability.
Ethics in Digital Marketing
Best Practices for Upholding Consumer Privacy
To effectively protect consumer privacy in digital marketing efforts, businesses in the Philippines should adopt several best practices:
- Implement Strong Data Protection Measures: Organizations must invest in cybersecurity technologies such as encryption, firewalls, and secure payment systems to safeguard consumer information from breaches and unauthorized access
- Educate Consumers: Providing clear information about how consumer data will be used empowers individuals to make informed choices regarding their brand engagement. Educational campaigns can help demystify data practices and reassure consumers about their privacy rights.
- Facilitate Opt-Out Options: Marketers should offer easy-to-use mechanisms for consumers to opt out of data collection or marketing communications if they no longer participate. Respecting these preferences reinforces a brand’s commitment to consumer autonomy.
- Regularly Review Privacy Policies: Businesses should review and update their privacy policies to reflect current practices and regulatory changes. Ensuring that these policies are communicated effectively helps maintain transparency with consumers.
Ethics in Digital Marketing
Conclusion
As digital marketing continues to evolve in the Philippines, ethical considerations will play a critical role in shaping consumer perceptions and brand reputations. The Data Privacy Act of 2012 serves as a cornerstone for ethical practices in this landscape, mandating that businesses prioritize transparency and accountability in their data-handling processes. By adhering to the principles outlined in this legislation, marketers can ensure that they comply with legal requirements and respect consumer rights.
Consumer privacy has become increasingly significant as Filipinos grow more aware of their rights regarding personal data. Ethical marketing practices prioritizing consumer privacy—such as obtaining explicit consent before collecting personal information and providing clear options for consumers to manage their data—are essential for building trust. In an era where consumers are more discerning than ever, adopting ethical digital marketing practices is not just a moral imperative but essential for long-term success in an increasingly competitive marketplace. Furthermore, brands must recognize the importance of social responsibility within their marketing strategies. Ethical digital marketing is not solely about compliance with laws like the Data.
Ethics in Digital Marketing
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Ethics in Digital Marketing
1. Filipino influencers must delicately balance their roles as brand endorsers and trusted opinion leaders to address ethical dilemmas. Authenticity is crucial; influencers should transparently disclose sponsorships to avoid misleading their audience. Failing to do so can erode trust and damage their credibility. Influencers must also align endorsements with their personal values and consider their followers’ expectations. For instance, promoting a product inconsistent with their usual content can create skepticism. Responsibly addressing conflicting stakeholder expectations entails selecting collaborations thoughtfully and maintaining a focus on truthful, consumer-first communication.
2. Philippine Dermatological Society guidelines prohibit direct endorsements by medical professionals to ensure public trust in their expertise. Dermatology influencers must prioritize educational content over promotional messaging. This means focusing on explaining skincare principles, the science behind ingredients, and general advice rather than endorsing specific products. By explicitly stating that their views are for educational purposes and avoiding direct product promotions, they can maintain credibility. Transparency about any affiliations or sponsorships and clear disclaimers are essential to uphold ethical standards while fostering an informed audience.
3. Brands in the Philippines can uphold ethical practices by ensuring transparent, mutually beneficial partnerships. Clear guidelines about sponsorship disclosures, such as requiring influencers to use identifiable labels like #Sponsored or #Ad, foster trust and compliance with regulatory expectations. Brands should also focus on long-term collaborations with influencers who authentically align with their values, ensuring genuine endorsements. Providing influencers with detailed product information enables them to create content that is honest and reflective of personal experience. Regular audits of influencer practices can ensure compliance with ethical standards and maintain brand integrity.
1. In the Philippines, social media influencers are extremely important, particularly for businesses, as they are the ones that advertise their products and services. They should advocate for and put into practice social responsibility, accountability, authenticity, and—above all—transparency in order to effectively negotiate the ethical dilemmas that result from these dual responsibilities. Social media influencers can keep a favorable impact on their followers and secure their dependability by adhering to these rules.
2. Dermatology influencers should prioritize professionalism and openness when collaborating with beauty brands, avoiding overt product promotion. Instead, they should focus on providing general educational content, based on evidence-based dermatology, and clearly identifying partnerships to maintain ethical standards and audience trust.
3. Brands can build relationships with influencers who share their beliefs and target audience, ensure paid partnerships, and provide creative flexibility. Regularly reviewing marketing laws and staying current can prevent issues and maintain audience confidence, ensuring successful collaborations in a competitive industry.
Rian Kate S. Quimada – BAMK 4C
1. In order to keep their trust, social media influencers in the Philippines should set a high priority on transparency by being open about paid collaborations. By aligning endorsements with their values and the needs of their audience, they must find a balance between authenticity and accountability. Being transparent about possible conflicts of interest can enhance credibility for all parties involved.
2. Influencers in the dermatology field should avoid obvious brand endorsements and prioritize patient welfare while adhering to ethical guidelines. They may focus on educating their audience by providing unbiased, science-based information. Disclaimers and a clear delineation between instructional and promotional content are essential for ethical brand collaboration.
3. Brands must require clear disclosure of influencer partnerships in order to ensure compliance with advertising rules and regulations. By collaborating with influencers that share the same values as the company and its target audience, they may promote authenticity. Assessing campaign transparency on a regular basis minimizes reputational risks and fosters trust.
Kirk Patrick Sajo
BAMK 4A
1. Transparency is a practice that social media influencers should apply to their work ethic. Being a public figure comes a responsibility to be open and truthful to their words. Any form of feedback is inevitable for a career like this, and having authenticity plays a significant role in maintaining credibility and trust from their audience.
2. Authenticity in representation plays a crucial role especially in the context of beauty and dermatology. Filipinos in these times give importance to beauty and health, and it is prevalant with the rampant rise of beauty brands in the past few years. Honest represention and advocating the right benefits of the brand should be practiced to ensure that the content remains not only trustworthy but also educational.
3. Brands should firstly conduct a background check before engaging in partnerships. Brands should ensure that the influencers can represent their brand in a way that can stay true to their contents. It is the company’s (in a way) social responsibility to make sure the influencers they collaborate with is authentic to their brand.
Greta Camille Soguilon BAMK4A
1. In order to help people shape public opinion and ensure the welfare of society through social responsibility and ethics, social media influencers should place a high priority on ethical considerations. To preserve their integrity and credibility, brands and influencers need to make sure that everything they post is honest and that they are open about the endorsements they make.
2. When working with beauty companies, social media influencers—especially medical professionals—must follow strict ethical standards. They should prioritize education and make sure that the information they provide is accurate and supported by evidence.
3. Genuine collaborations are essential; in order to develop sincere and powerful campaigns, brands can work with influencers whose beliefs coincide with their own. keeping honesty, transparency, and sincerity first.
1. The social media influencers posting their contents should have in mind that they must be transparent and also be accountable to all the things posted. Also, they must be honest and authentic to their audiences, if they have conscience to be ethical in what they are doing.
2. Since there are some beauty products that are not effective as advertised and could even harm the consumers, both parties should be more trustful to each other and also the influencers should post clear and honest reviews and be transparent on the product itself, and be authentic in what they are promoting.
3. There are a lot can be done like being transparent, making quality content while educating your audiences and consumers, making sure that the account informations are really protected, making sure that the influencers are socially responsible and as well as they commit to their authentic attitudes and contents
1. In the Philippines nowadays, social media influencers have emerged with a variety of intricate positions and duties. Being an influencer involves more than just producing videos for your own sake. However, today’s influencers also serve as role models and endorsers. In addition, influencers who want to be successful should understand ethical issues like: Influencers should be open and honest about sponsored material, collaborations, and affiliate connections, making sure to reveal their affiliation with the brand and any payment they may receive.
2. . In order to preserve their credibility, They must put training first, refrain from giving out direct endorsements, and maintain openness and disclosure in order to maintain their reputation. They should focus on benefits rather than branding, adhere to professional standards, avoid giving misleading information, and protect patient confidentiality.
3. In the competitive Philippine market, marketers must prioritize compliance, transparency, and authenticity when engaging with influencers. This means creating value-based partnerships, allowing influencers to create authentic content, and building lasting relationships. Transparency in compensation and clear disclosure standards are essential for maintaining trust and avoiding allegations of hidden motives. Regulation observance is also crucial. Influencers ought to collaborate on educational initiatives, create content that transcends commercial promotion, and maintain the integrity of product promises.
1. Philippine social media influencers must carefully strike a balance between their positions as dependable opinion leaders and brand ambassadors. Transparency, sincerity, and accountability must be their top priorities in order to successfully negotiate this ethical landscape.
2. When working with beauty businesses, dermatology influencers, particularly those in the medical field, need to exercise caution. Maintaining ethical standards requires strict adherence to the criteria set forth by the Philippine Dermatological Society. To ensure that their content remains educational rather than commercial, these influencers should focus on providing factual and impartial information, avoid making exaggerated claims, and encourage their audience to consult medical professionals directly.
3. Authenticity and transparency must be given top priority by brands looking to interact with influencers in a crowded market in an ethical manner. Brands may create real connections by choosing influencers whose audience and beliefs match their own. Consumer trust can also be increased by avoiding deceptive tactics and explicitly identifying sponsored content.
1. Nowadays, social media influencers in the Philippines had arised with a complex roles and responsibilities. As an influencers, you are not only creating or making a video just to have content. On the other hand, influencers today are also endorsers and role models. This is quite challenging for them because they faced in a conflicting expectations with regards on the authenticity and unbiased job to obtain their works as an brand ambassador and influencers. Furthermore, in order to become an effective Influencers they should be aware of the ethical considerations such as: Influencers must maintain transparency about sponsored content, partnerships, and affiliate links, ensuring they disclose their relationship with the brand and any compensation. They should endorse products or services they genuinely believe in, avoid false claims, and be responsible for their content’s impact on followers, particularly those affecting health or well-being.
2. The Philippine Dermatological Society’s rules against medical professionals endorsing products present ethical dilemmas for dermatology influencers in the country. In order to preserve their credibility, they must prioritize education, abstain from direct endorsements, and uphold transparency and disclosure. They should follow professional standards, steer clear of false information, and maintain patient confidentiality while concentrating on advantages rather than branding. Accurate and research-based instructional materials can be guaranteed by cooperation with certified dermatologists. While negotiating the challenges of working with beauty brands, dermatologist influencers can preserve their credibility and give their audience useful information by abiding by these ethical guidelines. By emphasizing distinct differences between sponsored material and personal thoughts, they can effectively inform their audience and uphold their reputation.
3. When interacting with influencers in the crowded Philippine market, brands need to put authenticity, openness, and compliance first. This entails establishing long-term connections, letting influencers produce genuine content, and forming value-based collaborations. To preserve confidence and prevent claims of covert intentions, clear disclosure policies and remuneration transparency are crucial. Adherence to regulations is also essential. Influencers should work together on educational projects, produce material that goes beyond commercial marketing, and keep product claims transparent. Transparency can be achieved using technology, such as data-driven collaborations, social listening tools, and trackable links and codes. Working with a varied group of influencers, cultivating connections, and encouraging community involvement are all necessary to creating a robust influencer network. By adhering to these guidelines, companies may navigate a crowded market, win over customers, and form fruitful alliances
Derrick Raphael Montelijao BAMK4D
1. Social Media Influencers should always tell the truth about the products or brands they are representing or promoting because customers value authentic and unbiased opinions.
2. Dermatology Influencers must prioritize informing their audience about the products rather than promoting them to insure their customers are educated and knowledgeable regarding the products being shown to them.
3. One strategy that brands must use is finding the right influencer to represent them. The influencer must be able to convey what the brand is about and what is offers to the public. Choosing the right influencer can greatly affect any business because they also become one of the faces of the business.
Blessy Maglasang BAMK 4D
1. Social media influencers in the Philippines should address ethical dilemmas by maintaining transparency in their endorsements, clearly disclosing paid partnerships, and balancing honesty with promotional obligations. To navigate conflicting expectations, they should prioritize their audience’s trust by aligning endorsements with their personal values and being selective about the brands they endorse to ensure authenticity and responsibility.
2. Dermatology influencers should consider the ethical implications of endorsing beauty products, especially given the Philippine Dermatological Society’s prohibition on endorsements. They should focus on providing unbiased, evidence-based information, and make it clear that their content is for educational purposes only, not a direct promotion. They can achieve this by discussing product ingredients, general benefits, and potential effects without explicitly recommending or selling products.
3. Brands can engage influencers ethically by fostering transparent relationships, ensuring full disclosure of partnerships, and working only with influencers who genuinely align with their brand values. They should also prioritize long-term collaborations that emphasize content authenticity, rather than focusing on short-term promotional gains. To address regulatory scrutiny, brands must stay updated on guidelines, ensure influencers clearly disclose partnerships, and encourage educational content over purely promotional messages.
Louise Nicole Tingson, BAMK 4A
1. By being genuine, open, and targeting the right audience. Filipino social media influencers should always be honest with their audience. They should put their followers’ trust first, be truthful about sponsorships, and back companies who share their beliefs.
2. Dermatology influencers should be open and honest about their collaborations just like any other influencers and make sure that their content is fair and supported by actual facts. This will help their viewers’ trust and keep their positions not at risk as instructors rather than marketers.
3. By working with influencers who share their values, following fair sponsorship speeches, and ensuring genuine content, brands may collaborate ethically. Partnerships are certain to be transparent and long-lasting when trust and genuine interaction are more prioritized.
Zerah Maeganne T. Vicentino. BAMK 4-C
1. Now that influencers here in the Philippines have been increasing, consumer are more aware of their marketing strategy and is critical when it comes to judging the influencer authenticity of advertising their brand. When they realize that this influencer is only praising the product because he/she is getting paid, consumers would thinks this influencer cannot be trusted. To navigate this aspect they must prioritize transparency, always provide honest reviews even if it means to criticizing the product or service. So that consumers can trust your platform and be invested in what you have to offer.
2. As a dermatology influencer in the Philippines it is important to be educated in promoting health products for the safety of Filipino consumers. To stay legit, always be transparent about the sponsored content you are promoting. Always keep it real and base it on real on science and avoid false claims.
3. Brands should always prioritize transparency and authenticity. Choosing the right influencers that aligns with your brand. Enforce strict guidelines to follow to avoid complications.
1. Social media influencers in the Philippines should prioritize being transparent to their viewers by clearly stating facts regarding the products they are endorsing and only endorsing products that they genuinely believe in, which can help building with their followers. Also, influencers must accept brands that aligns with their values and interest, to make sure that promotional content remains authentic.
2. Transparency and educational value should be the main priority for dermatology influencers collaborating with beauty brands. They should make sure that their content is focused on giving their audience accurate, science-based information rather than freely promotional things.
3.Brands should focus on creating genuine, long-term relationships with their influencers who share their values and are able to offer their audience authentic beneficial information.
Jhazzmyelah Javier
BAMK 4-B
1. Social media influencers in the country should focus and highlight providing clear and honest opinions not only to encourage consumers but also provide an avenue for a competitive yet supportive and fair market. Thus, by being true to reviews with values, stakeholders and partners will be able to feel genuine support that can attract authentic market that will keep both parties’ relationship intact.
2. For dermatological influencers, authentic and fact-based relevant information must be leveraged, providing an educational and safe market to the people. By deminishing the impact of overconsumption through lessening overly promotion and fake information, ethical marketing will be practiced. Thus, by being true and upfront to collaborations, audiences will feel valued and respected as their well being is considered, enabling them to practice greater and ethical marketing practices on their own to other people in the long run.
3. Building genuine connections serves as a strong foundation for brands and influencers to build relationship and presence. Brands and influencers must work hand in hand with those who aligns with their values and beliefs, making every marketing and trainsactions authentic, seamless, and valued; creating a better picture for future while maintaining trusted and ethical practices for both parties and their audiences.
1. Filipino influencers have great potential as marketers because they feel like friends who influence opinions rather than just promoting products. To maintain that trust, they must be transparent about their sponsored content—it’s essential to openly acknowledge when a post is paid for. However, honesty alone isn’t enough. To truly be considered an influencer, they need to stay true to themselves. Their posts shouldn’t just be ads but should reflect their genuine thoughts. They should promote products that they truly believe in and that can benefit their followers. However, being open is just half the battle. In order to be considered an influencer, they also have to be genuine in their own selves. Their articles should not just be advertisements; they should convey their real thoughts. They should support products that they think can really make a difference in the lives of their followers.
2. There is a special responsibility placed especially on the dermatology influencers in light of the rules created by the Philippine Dermatological Society. They have the responsibly to teach their audience facts instead of just touting products. There really needs to be a differentiation, not confusion, between helpful information stemming from paid posts. When recommending products, safety and effectiveness should come first. As a marketing student, I think it is wrong to promote products that could harm consumers.
3. Working with influencers from the Philippines can be a good thing for brands if done honestly and openly. It should then be clarified on the agreements made for sponsored content, and brands can pick the right partner influencers who actually believe in the product. Information spread to influencers should be correct and fair. Its purpose is not to sell something but to create helpful content for the audience. This can be an opportunity for influencing the community in a positive way.
1. Influencers here in the Philippines face a lot of challenges in balancing their challenges as trusted leaders when it comes to authentic opinions or reviews. In order to maintain ethical standards, they should be honest or transparent about what they are sharing and endorsing on social media. It is essential for them to gain the trust of the people in order for them to be an effective influencer, and it should be consistent.
2.Dematology influencers in the Philippines encounter ethical challenges by partnering with beauty content creators. In order to maintain their images as trusted dermatology, transparency and authenticity are a must, especially with the paid promotion. The before and after results should be posted in order to avoid confusion. Because skin is a crucial part, a trusted dermatologist is a must.
3.To be an effective influencer, you have to be creative as much as you can in order to catch the attention of the people and be authentic, transparent, and clear. If it is a paid collaboration or promotion, you should inform your viewers and always show the result or the effectiveness of the product that you are promoting or the brand that you are partnered with. And lastly, be consistent.
1. The ethical conundrums that arise from social media influencers in the Philippines’ dual roles as trusted opinion leaders and brand endorsers should be managed by them by consistently committing to transparency and honesty in their content, carefully balancing their responsibilities to promote sponsored goods and services with their duty to give their audiences accurate, objective, and contextually relevant information, and encouraging open communication with stakeholders to manage competing expectations and maintain their credibility and authenticity.
2. In the Philippines, dermatology influencers must balance the ethical concerns of maintaining public trust and professional integrity by abstaining from overtly promotional activities, making sure that any partnerships with beauty brands are framed within an educational context that prioritizes evidence-based information, and strictly adhering to the ethical standards of their profession to avoid misleading their audiences or jeopardizing their role as credible healthcare providers—especially in light of the Philippine Dermatological Society’s guidelines prohibiting endorsements by medical professionals.
3. By creating strategies that prioritize transparency, such as clearly disclosing sponsored content, working with influencers who share their values and actually use their products, and cultivating relationships based on mutual trust and respect, brands operating in the Philippines can engage with influencers in an ethical manner in a saturated market. They can also adhere to regulatory guidelines and promote ethical practices to ensure that their marketing efforts remain credible, accountable, and respectful of the growing consumer demand for authenticity.
1. Social media influencers in the Philippines should balance being brand endorsers and trusted opinion leaders by staying authentic and transparent. They must align endorsements with their values, disclose partnerships, and engage genuinely with their audience to maintain trust and credibility.
2. Dermatology influencers in the Philippines should follow ethical guidelines by focusing on educational, evidence-based content instead of promotional material. They must avoid misleading claims, disclose partnerships, and prioritize public health advocacy over marketing.
3. Brands in the Philippines should ethically collaborate with influencers by fostering authentic, transparent, and long-term partnerships. They must ensure alignment of values, comply with disclosure regulations, and allow influencers creative freedom while monitoring campaigns for ethical compliance.
1. Social media influencers in the Philippines should balance being brand endorsers and trusted opinion leaders by staying authentic and transparent. They must align endorsements with their values, disclose partnerships, and engage genuinely with their audience to maintain trust and credibility.
2. Dermatology influencers in the Philippines should follow ethical guidelines by focusing on educational, evidence-based content instead of promotional material. They must avoid misleading claims, disclose partnerships, and prioritize public health advocacy over marketing.
3. Brands in the Philippines should ethically collaborate with influencers by fostering authentic, transparent, and long-term partnerships. They must ensure alignment of values, comply with disclosure regulations, and allow influencers creative freedom while monitoring campaigns for ethical compliance.
Influencers here in the Philippines face a lot of challenges in balancing their challenges as trusted leaders when it comes to authentic opinions or reviews. In order to maintain ethical standards, they should be honest or transparent about what they are sharing and endorsing on social media. It is essential for them to gain the trust of the people in order for them to be an effective influencer, and it should be consistent.
2.Dematology influencers in the Philippines encounter ethical challenges by partnering with beauty content creators. In order to maintain their images as trusted dermatology, transparency and authenticity are a must, especially with the paid promotion. The before and after results should be posted in order to avoid confusion. Because skin is a crucial part, a trusted dermatologist is a must.
3.To be an effective influencer, you have to be creative as much as you can in order to catch the attention of the people and be authentic, transparent, and clear. If it is a paid collaboration or promotion, you should tell your viewers and always show the result or the effectiveness of the product that you are promoting or the brand that you are partnered with. And lastly, to be consistent.
1. Social media influencers in the Philippines should navigate the ethical dilemmas arising from being a transparent about the partnership brands, sponsors content to theiraudience as they are building the trust of viewers and creating their authenticity for long term. Also, they should consider being ethical of their endorsements when promoting product of service as this could lead to negative consequences. Avoiding harmful and misleading information and products.
2. As for dermatology influencers, they should adhere to professional ethics strictly to the guidelines that the Philippine Dermatology Society to maintain the professional integrity. Also prioritizing patient welfare, influencers should ensure that their content is accurate, well provided evidences, and does not promoting harmful products.
Lastly, always be transparent about sponsored or partnership contents with beauty brands.
3. Brands should always select thoroughly unto influencers who value and audience align to their brand identity, and have a meaningful collaborations. Providing clear guidelines and expectations for influencer partnerships, emphasize the transparency, honesty, and complying the local and national regulations. Lastly, brands should implement a strict monitoring systems to ensure the influencers follow the ethical guidelines and disclose sponsored content appropriately to avoid risks and maintain the brand reputation.
Felicity Ibrado – BAMK4B
1. Social media influencers in the Philippines should prioritize transparency by disclosing brand partnerships clearly, ensuring authenticity in content. Balancing stakeholder expectations requires aligning endorsements with personal values and audience trust. Influencers must critically evaluate partnerships, endorsing only products or services they genuinely support, while maintaining open communication with their audience about potential conflicts of interest.
2. Dermatology influencers should adhere to professional guidelines by focusing on educational content over endorsements. They can collaborate with beauty brands by providing evidence-based information, avoiding exaggerated claims, and clearly distinguishing personal opinions from professional advice. Transparency about affiliations and disclaimers clarifying that content is not medical advice are essential to uphold credibility.
3. Brands can foster ethical influencer partnerships by emphasizing authentic storytelling, ensuring influencers have genuine experiences with their products. Providing creative freedom helps maintain content authenticity. Compliance with disclosure regulations, such as the Data Privacy Act and FTC guidelines, builds transparency.
1. If you are a social media influencer, maintaining transparency with the brands you collaborate with is very essential. Being professionally transparent allows the brands to address any issues that may arise during the partnerships wherein this kind of approach enhances brand awareness and builds trust with the audience.
2. When endorsing a beauty brand, influencers must know the brand’s credibility ensuring that it is approved by the FDA for safe usage. Endorsing the product, with honest reviews that will not mislead the audience in certain advertising including how it is properly used.
3. Most people who are into beauty brands prefer to check on influencers who review different kinds of beauty products as a basis before considering purchasing that item as these influences give an honest insight into how the products are.
1. Social media influencers in the Philippines often find themselves balancing their roles as brand ambassadors and reliable sources of information. To keep their credibility intact, it’s essential for them to be honest and transparent, particularly when it comes to reviewing products, food, or services. Misleading information can negatively impact both their followers and the brands they collaborate with, which is why honesty is crucial. If a promotion is sponsored, it’s important to disclose because audiences have the right to know so they can make informed decisions. While influencers may sometimes feel pressure from management to downplay paid sponsorships, there are always ethical ways to handle it. Including a simple disclaimer in their posts can significantly demonstrate their commitment to trust and integrity.
2. Dermatologists carry a unique responsibility as they are primarily medical professionals. Rather than promoting beauty brands or using flashy marketing language, their emphasis should be on educating the public. They should explain the science behind various products, discuss their advantages and disadvantages, and only suggest those that have solid research backing. Since patients and followers often look to them for guidance, it’s essential to prioritize health and trust over product promotion. This method not only upholds professional ethics but also fosters a more trustworthy and credible connection with their audience.
3. Dermatologists carry a unique responsibility as they are primarily medical professionals. Rather than promoting beauty brands or using flashy marketing language, their emphasis should be on educating the public. They should explain the science behind various products, discuss their advantages and disadvantages, and only suggest those that have solid research backing. Since patients and followers often look to them for guidance, it’s essential to prioritize health and trust over product promotion. This method not only upholds professional ethics but also fosters a more trustworthy and credible connection with their audience.
1. Filipino social media influencers should place a high value on openness, reveal collaborations, and be truthful in their viewpoints.Stakeholder expectations must be balanced by matching endorsements to their principles and putting audience trust ahead of financial gain.
2. Influencers in dermatology should put patient welfare first and follow professional standards by refraining from making promotional claims. To preserve the instructional quality of their content, they can concentrate on disclaimers, evidence-based recommendations, and general skincare knowledge.
3. Brands may engage ethically by working with influencers who truly share their values, establishing transparent contracts, and mandating adequate disclosure of partnerships. Regular compliance inspections with advertising restrictions promote openness and confidence.
1. – Social media influencers in the Philippines often find themselves balancing their roles as brand ambassadors and reliable sources of information. To keep their credibility intact, it’s essential for them to be honest and transparent, particularly when it comes to reviewing products, food, or services. Misleading information can negatively impact both their followers and the brands they collaborate with, which is why honesty is crucial. If a promotion is sponsored, it’s important to disclose because audiences have the right to know so they can make informed decisions. While influencers may sometimes feel pressure from management to downplay paid sponsorships, there are always ethical ways to handle it. Including a simple disclaimer in their posts can significantly demonstrate their commitment to trust and integrity.
2. – Dermatologists carry a unique responsibility as they are primarily medical professionals. Rather than promoting beauty brands or using flashy marketing language, their emphasis should be on educating the public. They should explain the science behind various products, discuss their advantages and disadvantages, and only suggest those that have solid research backing. Since patients and followers often look to them for guidance, it’s essential to prioritize health and trust over product promotion. This method not only upholds professional ethics but also fosters a more trustworthy and credible connection with their audience.
3. – Dermatologists carry a unique responsibility as they are primarily medical professionals. Rather than promoting beauty brands or using flashy marketing language, their emphasis should be on educating the public. They should explain the science behind various products, discuss their advantages and disadvantages, and only suggest those that have solid research backing. Since patients and followers often look to them for guidance, it’s essential to prioritize health and trust over product promotion. This method not only upholds professional ethics but also fosters a more trustworthy and credible connection with their audience.
Gia Christina Mantalaba BAMK 4D
1. social media influencers should practice transparency. they should indicate wether the products were bought from their own money or sent by company. this way, they can establish trust with their audience.
2. dermatology influencers should highlight scientific explanation of the ingredients and how these specific ingredients benefit the consumers.
3. practice transparency. being transparent with your audience, will make them trust your brand.
1. Filipino influencers as brand endorsers might find it difficult to be truthful with the quality of the brand. This is because they are being paid to promote them. One way that they could do is to do away with bias and comment in a decent manner without having to create unruly behavior such as violent actions, cursing and other unpleasant ways to belittle the business.
2. Dermatology Influencers can educate the media without promoting through relaying true information rather than exaggerating and presching false claims. They should be transparent to the audience to avoid deception and over expectations.
3. One strategy that brands can utilize is that they could offer influencers free products and ask them to document their usage from day 1. This will surely create transparency to the media that they would see the results and know how effective is the brand’s products.
1. A clear commitment to transparency, making sure that their endorsements are truly in line with their personal values and expertise, and carefully balancing the frequently conflicting expectations of stakeholders by putting their audience’s interests and trust first while upholding ethical standards that emphasize authenticity and social responsibility are all ways that social media influencers in the Philippines should handle the ethical dilemmas that arise from their dual roles as trusted opinion leaders and brand endorsers.
2. Dermatology influencers in the Philippines, particularly those who are medical professionals, must carefully weigh the ethical implications of collaborating with beauty brands by considering the potential impact on their professional credibility and public trust, ensuring that their content prioritizes evidence-based information and educational value over promotional messaging, and adhering to the Philippine Dermatological Society’s guidelines to maintain the integrity.
3. By establishing partnerships based on trust and shared values, making sure that all disclosures are made and that regulatory requirements are met to maintain transparency, and concentrating on collaborations that truly complement the influencers’ established personal branding and expertise to produce genuine, meaningful content that appeals to consumers while addressing the increasing scrutiny of influencer marketing practices, brands operating in the Philippines can employ ethical strategies to engage with influencers in a competitive market.
If I were in the shoes of these social media influencers, I would address ethical dilemmas by prioritizing transparency and aligning my values with the brands I endorse. Recognizing that people trust my opinion, I would ensure that my content remains authentic while openly communicating sponsorships to my audience.
I believe that influencers in the dermatology industry should prioritize authenticity and social responsibility by sharing with the audience the truth, unbiased, and evidential information about endorsed beauty products. They must always keep in mind to avoid promotional claims and instead focus on educating with factual insights about dermatological practices. By utilizing the “Prioritize Transparency” and “Commit to Authenticity” strategies, the brands can ethically engage with influencers that align with the values of both the brand and the influencer. Building trust with consumers and ensuring that influencers will create genuine content that resonates with their audience. Fostering credibility and loyalty while staying in line with regulation standards.
1. Filipino social media influencers face the challenge of balancing their responsibilities as brand endorsers and trusted opinion leaders. To maintain ethical standards, they need to be transparent about sponsored content, genuine in their endorsements, and socially responsible. Establishing trust with their audience is essential, which involves active engagement and consistency.
2. Dermatology influencers in the Philippines encounter ethical challenges when partnering with beauty brands, particularly in light of the Philippine Dermatological Society’s guidelines. To uphold their credibility and prioritize patient care, they need to be transparent about sponsored content and refrain from making unsupported claims about products. Rather than concentrating solely on promotions, they should focus on educating their audience about skin health, dispelling myths, and offering evidence-based advice.
3. To effectively engage influencers in a saturated market, brands need to focus on authenticity and transparency. Collaborations should be creative, sincere, and in line with the brand’s values and target audience. It’s essential to clearly disclose sponsored content to uphold consumer trust, particularly with the growing regulatory scrutiny.
1. Filipino social media influencers face the challenge of balancing their responsibilities as brand endorsers and trusted opinion leaders. To maintain ethical standards, they need to be transparent about sponsored content, genuine in their endorsements, and socially responsible. Establishing trust with their audience is essential, which involves active engagement and consistency.
2. Dermatology influencers in the Philippines encounter ethical challenges when partnering with beauty brands, particularly in light of the Philippine Dermatological Society’s guidelines. To uphold their credibility and prioritize patient care, they need to be transparent about sponsored content and refrain from making unsupported claims about products. Rather than concentrating solely on promotions, they should focus on educating their audience about skin health, dispelling myths, and offering evidence-based advice.
3. To effectively engage influencers in a saturated market, brands need to focus on authenticity and transparency. Collaborations should be creative, sincere, and in line with the brand’s values and target audience. It’s essential to clearly disclose sponsored content to uphold consumer trust, particularly with the growing regulatory scrutiny.
Ma. Danilla Ora BAMK 4B
1. Before entering into an agreement with an endorsement, social media influencers should consider the type of product they will endorese. Does the product really works? Do I personally use the product? Is it legal and ethically right? These are only few questions a social media influencer can consider if they are endorsing. They will not only be affected if the product will fail but also those who availed it.
2. Its crucial for dermatology influencers to review and have a comprehensive background checking of the product they will endorse. They should check if the company adheres to legal requirements and has legal compliance. Focus more on presenting the ingredients used, benefits and side effects. Most especially being transparent if the content is promotional or not.
3. Companies should also do background checks on their possible endorser, are they trustworthy? Honest? Influencers should also take care the trust the company gave them as their endorser. Ensuring that no illegal or unethical procedure that happens in any aspect of both sides.
1.Influencers juggle their multiple roles and responsibilities while managing their public personas and engaging with their audiences striving to create a positive effect and maintain authenticity in everything they do.
Brand endorsers should carefully handle the conflict between being trusted opinion leaders and social media influencers in the Philippines and they must be mindful of their responsibilities. Honesty needs to be maintained by them while trust from their audience needs to be zeroed in on and differing expectations need to be managed through transparency about paid promotions and by guaranteeing that their content adjusts with their values.
2.Ethics are needed for dermatology influencers.
The guidelines of the Philippine Dermatological Society should be respected by dermatologists collaborating with beauty brands by concentrating on educational content and not on promoting products. They should avoid endorsements that hurt their credibility as medical professionals.
3.Influencers are partnered with ethically.
Transparency can be promoted by brands working ethically with influencers by clearly labeling sponsored content and guaranteeing that all partnerships are disclosed to maintain audience trust. To maintain trust with consumers, brands should actively zero in on genuine collaborations with influencers who not only adjust with their values but also adhere to regulations.
1. As a social media influencer, I have to take care of my reputation as well as being transparent with my words and authentic. I also have to proofread everything that I post in order to avoid confusion for my online followers. In addition to that, choosing the right products or services that are applicable to my identity as well as my reputation is very crucial.
2. When in line with something you intake or products you apply, like lotion and whiting soap, when posting this kind of product on your social media platforms, you should check if it is FDA-approved. As an influencer, the viewers/potential consumers will trust us with what we put out on the internet; therefore, we should always check the facts to see if it is safe to use. It is also right to have a transparent review of the product.
3. Beauty and health brands should give influencers time to try the product themselves; in this way, the influencers can provide content that is true to their words or tested and proven.
Antonette A. Millares BAMK4B
1. Social media influencers should be knowledgeable about the background of the company that he/she dealing for, especially given the product that he/she using. Ethical considerations must be prioritize, it’s for the consumers well being and effectiveness of the brand.
2. Dermatology influencers must rather focus on the benefits and the effects of the brands that they’re using, especially having a transparency on the product. They must use and monitor how many days the product will be effective for them, to show it to viewers that it is true and is not misleading.
3. Innovating products that is different from the market that could capture the attention of consumers pertaining on the effectiveness of the brand. The authenticity and the transparency of the brand that was being tested by dermatogists, social influencers and many satisfied users.
1. By being genuine, open, and targeting the right audience. Filipino social media influencers should always be honest with their audience. They should put their followers’ trust first, be truthful about sponsorships, and back companies who share their beliefs.
2. Dermatology influencers should be open and honest about their collaborations just like any other influencers and make sure that their content is fair and supported by actual facts. This will help their viewers’ trust and keep their positions not at risk as instructors rather than marketers.
3. By working with influencers who share their values, following fair sponsorship speeches, and ensuring genuine content, brands may collaborate ethically. Partnerships are certain to be transparent and long-lasting when trust and genuine interaction are more prioritized.
Antonette A. Millares BAMK4B
1. Social media influencers should be knowledgeable about the background of the company that he/she dealing for, especially given the product that he/she using. Ethical considerations must be prioritize, it’s for the consumers well being and effectiveness of the brand.
2. Dermatology influencers must rather focus on the benefits and the effects of the brands that they’re using, especially having a transparency on the product. They must use and monitor how many days the product will be effective for them, to show it to viewers that it is true and is not misleading.
3. Innovating products that is different from the market that could capture the attention of consumers pertaining on the effectiveness of the brand. The authenticity and the transparency of the brand that was being tested by dermatogists, social influencers and many satisfied users.
Antonette A. Millares Bamk4b
1. Social media influencers should be knowledgeable about the background of the company that he/she dealing for, especially given the product that he/she using. Ethical considerations must be prioritize, it’s for the consumers well being and effectiveness of the brand.
2. Dermatology influencers must rather focus on the benefits and the effects of the brands that they’re using, especially having a transparency on the product. They must use and monitor how many days the product will be effective for them, to show it to viewers that it is true and is not misleading.
3. Innovating products that is different from the market that could capture the attention of consumers pertaining on the effectiveness of the brand. The authenticity and the transparency of the brand that was being tested by dermatogists, social influencers and many satisfied users.
1. Social media influencers should be transparent as well as openly autheticate their relationships with the brands they choose to partner with. This ensures that honesty as well as modesty is being displayed.
2. Dermatology influencers should adhere to guidelines provided in such industry as well as be responsible and knowledgeable of the products they endorse because they also ought to eductae their followers. This also includes disclaimers or warnings of any hazardous side effects that might take place.
3. Transparency and genuineness in influencer partnerships are crucial for brands competing in the Philippine market. Certain strategies such as implementation of disclosure policies and freedom of expression are also advised. This also encapsulates inclusion and diversification for those with different work backgrounds.
Brylle Roderos
BAMK 4C
1. Social media influencers in the Philippines should navigate ethical dilemmas by maintaining transparency in disclosing paid partnerships and aligning their endorsements with their personal values and audience expectations. They must balance stakeholder demands by prioritizing authenticity and delivering honest, credible opinions that resonate with their followers. By educating their audience and promoting products responsibly, influencers can uphold their role as trusted opinion leaders while satisfying brand objectives. Ensuring compliance with advertising regulations further strengthens their ethical credibility and fosters long-term trust.
2. Dermatology influencers in the Philippines should prioritize adherence to the Philippine Dermatological Society’s guidelines by avoiding direct endorsements and focusing on educational content that promotes skin health. They must ensure that their posts are science-based and provide value to their audience, rather than making promotional or exaggerated claims. Transparency about sponsorships is essential, but they should frame collaborations in a way that emphasizes informed decision-making over product marketing. By aligning with ethical standards and emphasizing public education, they can maintain credibility and public trust while supporting the beauty industry responsibly.
3. Brands can ethically engage with influencers in a saturated market by prioritizing transparency through clear sponsorship disclosures and compliance with advertising regulations. They should partner with influencers whose values align with the brand and whose audiences genuinely resonate with the product or service. Offering creative freedom allows influencers to maintain their authentic voice, fostering trust with their followers. Additionally, long-term collaborations can build stronger, more genuine relationships that enhance credibility and ensure consistent alignment with ethical standards amidst regulatory scrutiny.
TABAQUE, TRISHA MARIE BAMK4C
1. If social media influencers have dual roles, they have to balance it as brand endorsers and as trusted opinion leaders. It is their responsibility to be professional and ethical at all times since they are brand ambassadors. They have to be aware themselves of what they are doing in order to be trusted by their audience, and to maintain transparency and authenticity.
2. Dermatology influencers should be genuine in their contents; that what they are saying is real and not sugarcoated just because they are paid. You’re spreading information to people who wants to try that beauty product you’re promoting, you don’t want to be sued in the future since your audience trusted you and took the risk to try the product/service you’re endorsing.
3. In a saturated market, brands can implement a value-centered approach partnership with influencers wherein the values of both parties are aligned to maintain a good and natural relationship. It is important to maintain a good relationship so negotiations would be easier for both sides.
1. How should social media influencers in the Philippines navigate the ethical dilemmas arising from their dual roles as brand endorsers and trusted opinion leaders, particularly when faced with conflicting stakeholder expectations regarding authenticity and responsibility?
By ensuring that they are as well a usage and the brand has it good image towards promoting their products.
2. In light of the Philippine Dermatological Society’s guidelines prohibiting endorsements by medical professionals, what ethical considerations should dermatology influencers weigh when collaborating with beauty brands, and how can they ensure that their content remains educational rather than promotional?
By promoting the product in a way of authenticity towards how they utilize and apply such products to their own usage.
3. What strategies can brands implement to ethically engage with influencers in a saturated market, ensuring that their partnerships are both authentic and transparent, particularly in light of increasing regulatory scrutiny surrounding influencer marketing practices in the Philippines?
Through implementing strong data protection measures towards their consumers and as well as providing them with a transparent and authentic data.
1. Social media influencers in the Philippines, like anywhere else, face the delicate task of balancing their roles as brand endorsers and trusted opinion leaders. They should use their platform to promote positive values and avoid endorsing harmful or misleading products and share genuine opinions and experiences. Avoid making false claims or exaggerating product benefits.
2. Dermatology influencers must adhere to the guidelines set by the Philippine Dermatological Society. To ensure their content remains educational rather than promotional, they should:
– Educate, Not Sell: Focus on educating their audience about skin health and avoiding a purely promotional approach.
– Promote Healthy Skin Practices: Encourage followers to adopt healthy skincare habits and seek professional advice when necessary.
– Avoid Over-the-Top Claims: Refrain from making exaggerated claims about product efficacy.
3. Brands can ethically engage with influencers by:
-Monitor and Manage: Continuously monitor influencer content and address any issues or concerns promptly.
-Educational Content: Encourage influencers to create content that is informative and educational, rather than solely promotional.
-Transparent Partnerships: Clearly communicate the nature of the partnership and any compensation involved.
Nolyn Jude Bolinas
BAMK 4C
1. From what I have learned in this article, when faced with ethical dilemmas, social media influencers should prioritize transparency by disclosing whether specific content is sponsored by a brand. Additionally, product testimonials should be honest and align with real experiences to maintain authenticity while also benefiting the brand. With a balance between these two aspects ensures ethical practices and helps maintain trust with both their audience and the brands they represent.
2. In my opinion, dermatology influencers should ensure that their endorsements are solely based on personal experiences with the brand and avoid making medical claims or providing recommendations that could be perceived as professional advice. If they wish to highlight the brand’s credibility through medical support, they should only share factual information backed by verified medical evidence. This approach helps maintain compliance with ethical standards while ensuring their content remains educational rather than promotional.
3. To ethically engage with influencers in a saturated market, brands should just stick to fundamental ethical principles such as transparency, authenticity, and fairness. They should ensure that influencers clearly disclose partnerships, following regulatory guidelines on sponsored content. Brands can also give incentives to customers through promotions, such as exclusive discount codes or vouchers provided via influencers, creating a mutually beneficial relationship. By prioritizing trust and aligning marketing practices with regulatory expectations, brands can maintain credibility while fostering meaningful connections with both influencers and their audiences.
1. Social media influencers in the Philippines face unique ethical challenges due to their dual roles as brand endorsers and trusted opinion leaders. To navigate these dilemmas, they should prioritize transparency and authenticity. This means clearly disclosing paid partnership to their audience and ensuring that the products or services they endorse align with their personal values and trust their followers place in them. They should also actively manage stakeholder expectations by being selective about collaborations, only endorsing brands they genuinely believe in, and balancing their commercial interest with their responsibility to provide honest, unbiased opinions. Regular engagement with their audience and an open dialogue about their decision-making process can further enhance credibility.
2. For dermatology influencers, the ethical considerations are particularly delicate due to the Philippine Dermatological Society’s guidelines against endorsements. These influencers should prioritize their role as educators rather than promoters, focusing on sharing evidence-based information about skincare and dermatological practices. When collaborating with beauty brands, they must ensure that their content remains factual and avoids exaggerated claims. Transparency is key if they receive sponsorship or free products, theses relationships should be disclosed clearly. By emphasizing education and aligning their content with professional ethics, they can maintain the integrity of their medical practice while engaging with their audience.
3. Brands operation in a highly competitive market can implement several strategies to ethically engage with influencers. First, they should prioritize partnerships with influencers whose values align with their brand’s mission to ensure authenticity. Instead of dictating content, brands can give influencers creative freedom to maintain their voice and connection with their audience. Transparency is crucial it is because brands should encourage influencers to clearly disclose paid partnerships, adhering to regulatory guidelines. Moreover, collaboration on campaigns that provide value to the audience, such as educational or community-driven initiatives, can make partnerships more meaningful. Regularly reviewing the ethical implications of their marketing practices and staying updated on regulatory changes will also help brands build trust and credibility in their influencer marketing efforts.
Andrea Isabelle G. Pasquite BAMK 4B
1.
Navigating the ethical dilemmas arising from their dual roles of being brand endorsers and trusted opinion leaders, social media influencers in the Philippines has been cornered on the thin line between maintaining authenticity and meeting stakeholder expectations. Social media influencers must consider the most important things specifically that they are maintaining publicity. They must adhere the characteristics of being authentic and transparent, especially in expressing what is the truth without sugarcoating, just for the sake of views and profit. One must be a socially responsible, promoting sustainability, ensuring that marketing strategies align with social norms and values. It gives an appealing impression about the brands thus enhances their reputation and foster loyalty among ethically-conscious consumers. As what they say, “simple is beautiful”, I think could also be imposed to social media influencers when promoting brands. Express only what is the truth and right.
2.
Dermatology influencers must educate not promote the product. They must put a disclaimer on a certain product that they are endorsing that what works for them, may might not work with others has individuals has different type of skin sensitivity. It is better to educate to provide necessary information to audience and to avoid misleading information, rather than promoting which can lead to a negative responses and backlash from the viewers. Dermatology influencers must stay careful and sensitive to what they share and promote on social media, and avoid unnecessary and harmful comments. They must consider authenticity and transparency in educating while considering the well – being of the audience and understanding their individual needs.
3.
It is important for brands to choose influencers who particularly fit to what they are about to promote to ensure that their partnership remained authentic and transparent in the long – run, thus fosters loyalty and relationship. It is a give and take situation, when brands treat their influencers right and fair, influencers will reciprocate this by promoting the brand as to what extent. Brands can think of strategies to ethically engage with influencers by offering fair and just service treatment, or they may offer incentives that is not being offered by the other brands.
Social media influencers must give importance in giving transparency with regards to the sponsored content when they are posting on their social media accounts in order for the audience to also manage their expectation to avoid disappointments.
While when it comes to dermatological influencers, they should focus more on educating their audience about a certain product or procedure rather than by direct promotion, given the fact that there are certain guidelines the medical professionals implemented that should be strictly followed.
Both the brands and influencers could foster long-lasting relationship with their audience by engaging in a trusted partnership, encouraging transparency, and setting clear guidelines.
1. Filipino social media influencers must face ethical challenges by being honest, open, and upholding their principles. To maintain the trust of their followers, they need to clearly display sponsored endorsements and ensure that the companies they support align with their views. They must carefully choose partnerships that will not damage their reputation or conflict with their beliefs while dealing with conflicting needs. By being honest, communicating clearly, and prioritizing the welfare of their followers, they can manage their positions as opinion leaders and endorsers well.
2. Dermatology influencers in the Philippines must be honest and responsible. Instead of promoting a particular company, they should educate consumers about skin care. This includes discussing how to care for the skin, which ingredients are good or can be harmful, and how to use products safely. They should also always disclose any affiliation or partnership they have with brands. By providing fair and reliable information, they can help consumers make better skincare decisions.
3. Brands can implement strategies that focus on being honest and open by carefully selecting influencers who share the same principles and actually use their products. Contracts containing expectations should be clear and honest, including proper disclosure of partnerships according to Philippine advertising regulations. Brands will benefit from long-term collaborations rather than temporary promotions to boost trust and credibility. Additionally, monitoring influencer content to ensure it complies with ethical standards and ongoing communication about regulatory guidelines will help maintain integrity in their marketing methods. These strategies strengthen consumer confidence and help avoid regulatory risks.
Hans Christian J. Malapitan BAMK 4B
1.) Social media influencers in the Philippines can navigate the ethical dilemmas by remaining consistent on being relevant. Having more partnership and spreading relevant information about them that aligned with their ethical practices being pushed on. They should also be consistent not to ruin their own reputation by not giving misleading information that could damage people’s trust. And that is how having more partnerships with other influencers or brands may also help since it will give trust to each other. To put it simply, it will result in a longer and stronger relationship with trust, credibility, and authenticity.
2.) Dermatology influencers must focus more on informative educational content when collaborating with beauty brands since aligning with dermatological society guidelines is very sensitive for having a focus more on the promotional process. I understand that marketing is more about promoting, but when it comes to benefiting at each other’s end, it should be balanced and have a well-informed process to have a win-win scenario. With that, to ensure this, it needs to promote more on safety processes and their uses, which could potentially be harmful processes when using this, in order for them to be well informed about it.
3.) Some strategies are very effective in order to build credibility and trust by ensuring sponsored content. Also, collaborating with influencers that align with their practices can build authenticity within the process, and it’s a one-way strategy for being authentic. Lastly, be well informed, promote evidence-based products, and providing clear guidelines is also one way of ensuring transparency, in which it will also build trust and credibility not only with the people but also with the influencers and partnerships with other brands.
Patricia Angelika Leonidas – BAMK4B
1. The role of social media influencers has been increasing affects the level of engagements towards the business. For example, the increased participation of TikTok affiliated shops which are commonly promoted by influencers with thousands of followers. They can handle ethical challenges by being honest to their reviews and staying true with their values. They should clearly label paid promotions to keep trust with their followers, who expect authenticity. Since Filipinos value social responsibility, influencers should promote products that are good for their audience and avoid harmful ones. By balancing what their audience wants with brand goals, influencers can stay genuine and responsible at the time.
2. Dermatology influencers who are also medical professionals must be careful when working with beauty brands to follow ethical standards and maintain trust. By staying neutral it is important to avoid promotional language, clearly disclose any collaborations, and remind audiences to seek personalized care from a dermatologist.
3. Encouraging honest storytelling and educational content, rather than direct sales pitches, makes campaigns feel more genuine. Long-term partnerships help establish credibility, while careful vetting of influencers and regular monitoring ensure compliance with laws and ethical practices.
Hans Christian J. Malapitan BAMK 4B
1.) Social media influencers in the Philippines can navigate the ethical dilemmas by remaining consistent on being relevant. Having more partnership and spreading relevant information about them that aligned with their ethical practices being pushed on. They should also be consistent not to ruin their own reputation by not giving misleading information that could damage people’s trust. And that is how having more partnerships with other influencers or brands may also help since it will give trust to each other. To put it simply, it will result in a longer and stronger relationship with trust, credibility, and authenticity.
2.) Dermatology influencers must focus more on informative educational content when collaborating with beauty brands since aligning with dermatological society guidelines is very sensitive for having a focus more on the promotional process. I understand that marketing is more about promoting, but when it comes to benefiting at each other’s end, it should be balanced and have a well-informed process to have a win-win scenario. With that, to ensure this, it needs to promote more on safety processes and their uses, which could potentially be harmful processes when using this, in order for them to be well informed about it.
3.) Some strategies are very effective in order to build credibility and trust by ensuring sponsored content. Also, collaborating with influencers that are aligned with their practices can build authenticity within the process, and it’s a one-way strategy for being authentic. Lastly, be well informed; promoting evidence-based products and providing clear guidelines is also one way of ensuring transparency, in which it will also build trust and credibility not only with the people but also with the influencers and partnerships with other brands.
1. The role of social media influencers has been increasing affects the level of engagements towards the business. For example, the increased participation of TikTok affiliated shops which are commonly promoted by influencers with thousands of followers. They can handle ethical challenges by being honest to their reviews and staying true with their values. They should clearly label paid promotions to keep trust with their followers, who expect authenticity. Since Filipinos value social responsibility, influencers should promote products that are good for their audience and avoid harmful ones. By balancing what their audience wants with brand goals, influencers can stay genuine and responsible at the time.
2. Dermatology influencers who are also medical professionals must be careful when working with beauty brands to follow ethical standards and maintain trust. By staying neutral it is important to avoid promotional language, clearly disclose any collaborations, and remind audiences to seek personalized care from a dermatologist.
3. Encouraging honest storytelling and educational content, rather than direct sales pitches, makes campaigns feel more genuine. Long-term partnerships help establish credibility, while careful vetting of influencers and regular monitoring ensure compliance with laws and ethical practices.
Kassandra Abellon
BAMK-4B
1. Filipino social media influencers are in a tightrope act as they are both brand endorsers and a reliable source of influence. The Filipino influencers have an obligation to inform the public about any content that has been paid for them, they have to declare partnerships and paid endorsements. Personal beliefs should dictate the nature of products promoted to prevent selling products or services which will make the influencer go against their principles. Above all, they should not make extreme claims or promote dangerous products. Influencers gain trust by refraining from making exaggerated claims or benefits and always intent on providing valid feedback and reviews.
2. Dermatology influencers encounter an unusual type of ethics in their work, because whatever they say in their professional capacity, their endorsement can be detrimental to the health of many. They must hold credibility and stick to the PDS guidelines so instead of doing anti-aging boilerplates, there is content that tries to educate the audience as a whole. Instead of that, dermatology influencers should make it a habit to consider their audience when crafting their content and focus more on content that teaches and expands the audience’s knowledge about skin health. This calls for covering such aspects as, frequent skin issues, proper ways of maintaining the skin, or attempting to clarify some frequently misinterpreted regarding the skin care ingredients. Such helpful practices will win the audience’s trust and make them authoritative figures on skin care. The caution here is over-encouraging specific brands or products that may not suit everyone. However, there is a line, some products should not be pushed, just because an influencer finds that product to be effective for them. Some products have adverse effects or are not appropriate for certain skin types or ailments.
3. Influencers can prioritize collaboration that aligns with their values and the brand’s values and target audience. In this way, the influencers as well as the brand’s can select collaborations that are mutually beneficial. The most important parameter for a brand is to seek an influencer whose key messages are for the key audience of that business. Building upon synergies when people’s values and an influencer’s values are the same, the influencers have more ability to reach audiences successfully. This kind of endorsement feels actual and not just another form of advertising and people are more willing to trust the influencer. Also, the brand can use influencers to put out content that promotes the brand and also educates the consumers. Through working with influencers, brands can utilize their skills to make educational content for consumers about their products or services. Creating content or advertisements often promotes an understanding of the subject matter, essential parts, and major selling points, as well as common consumer concerns and questions. Such strategies may enhance target audience engagement as consumers are most likely to trust influencers who offer impartial views and feedback.
1. Avoid misleading claims or unrealistic beauty standards. They must promote responsible advertising practices.
2. They should collaborate with brands that align with their expertise. Highlight product ingredients and their potential benefits while emphasizing the importance of consulting a dermatologist before trying new products.
3. Brands must find influencers who genuinely align with their values and target audience. Both parties should be transparent about the partnership and avoid deceptive tactics.
Jetha Elv D. Wong BAMK-4C
1. In order for social media influencers to navigate these challenges, they should prioritize authenticity and responsibility by providing transparency, audience engagement and following ethical guidelines. They should begin by clearly disclosing paid partnerships & sponsorships to maintain the trust they have with their audience, then engage with their followers in a manner that they understand their viewer’s expectations and accomodate their concerns for balance, and finally apply and adhere to the established ethical guidelines, to avoid misleading endorsements.
2. With this controversy, influencers must weigh several considerations such as knowing the difference between an educational content and a promotion. They should focus on providing informational and educational content rather than simply promoting the material, in a manner that they give their most honest and nothing but the truth kind of review on a certain product despite criticisms they may acquire from different opinions from the netizens. A great example to this is Jeffree Star, who reviews a lot of make up product without any collaboration for the consumers to get the best benefits out of the product.
3. Brands should be looking into ethically engaging with influencers in a saturated market should consider that all partnerships are transparent without compensation and sponsorships to build trust and credibility among consumers. Then focus on collaborating with influencers who prioritize educatioal content over mere promotion, in this way the possible consumers and target market get a better grasp at how the product performs, what it’s benefits are and most importantly gaining their trust on that specific product of a company. Lastly, they must develop clear guidelines for influencer partnerships that comply with local regulations to avoid legal complications.
MARVIE ANGELINE MAGNO BAMK 4-B
1. Filipino social media influencers can address these ethical dilemmas by being authentic towards the content they are making, and being transparent to the audience. Especially since they reach wide audiences, they must clearly state if the content is sponsored or not so that it will gain openness and trust between the audience, the influencer, and the brand itself. Additionally, they should promote truthful reviews and the disadvantages about the product such as the benefits and the side effects to retain credibility and authenticity towards the content. Thus, the influencer should balance being a brand endorser and a trusted opinion leaders. When facing conflicting expectations from the stakeholders, the influencers should promote ethical practices to protect the image and maintain the audience’s long-term relationship and trust.
2. Dermatology influencers must have professional standards, such as the Philippine Dermatological Society’s rules against endorsing the products that they are selling. They should prioritize focusing on factual and legitimate information to the audiences to maintain credibility and remain unbiased. Additionally, by promoting, they must have clear educational messages to the audience about the skincare products and health to compromise professional integrity as a brand. Such as the ingredients used, the process of how to use it, the benefits, and the side effects when used. Most importantly, they should not be overclaimed towards the products and give false information to avoid misleading.
3. Brands will have ethical collaboration by working with influencers so that their audiences and values align to the brand. By fostering transparency, the influencers must disclose paid partnerships in compliance with the Philippine regulation. Also, by being authentic, unscripted contents is highly recommended, just like communicating/talking with an emotional connection can help build and maintain trust. Influencer partnerships must also be also reviewed so that the collaboration with the brand will be confirmed so that it stays genuine and resonates as well to the target market.
1. Influencers in the Philippines can manage their role as brand endorsers and trusted personalities by being honest and open about their partnerships. They should always let their followers know when a post is sponsored, so people don’t feel misled. It’s also important to choose brands they really believe in and that match their values. By sharing genuine opinions and not exaggerating about the products, influencers can keep their audience’s trust. Listening to feedback from followers and staying true to their own voice also helps them stay relatable while promoting products responsibly.
2. Dermatology influencers should focus on teaching their followers about skincare rather than promoting products directly. Since the Philippine Dermatological Society doesn’t allow endorsements, they can share general advice about skincare routines, explain ingredients, and talk about how products work without telling people to buy them. If they talk about products they’ve tried, they should make it clear that it’s just their personal experience, not professional advice. Working with brands that support educational content instead of hard selling makes it easier for them to stay ethical while helping their audience learn more about taking care of their skin.
3.Brands can work with influencers ethically by making sure their partnerships are transparent and honest. Influencers should always let their followers know if a post is sponsored, so everything stays clear and fair. Brands should also pick influencers whose style and values match what they stand for, so the promotions feel more natural. Giving influencers the freedom to be creative in how they promote products makes the content more genuine. Instead of quick, one-time deals, brands can build long-term partnerships to show they’re serious about the relationship. Finally, brands need to stay updated on advertising rules to avoid any problems and make sure they’re doing things the right way.
Filipino influencers could stick to their branding and authenticity while still adhering to ethical practices. As an influencer with a significant number of following and reach, it is important to remain ethical despite how tempting other projects may be because their practices can inspire and impact their audience. It is highly encouraged to explicitly state whether a product or service is gifted or under a paid partnership or not in order to clarify any biases.
Likewise, influencers that mainly post content about skincare and cosmetics should also be mindful of what products they endorse. Influencers who promote products that they actually use and can testify for are more trustworthy and authentic on the perspective of the general public.
Companies should keep in mind that whatever practice they follow, ethical or unethical, hugely affects the image and reputation of their brand. Cancel culture is becoming rampant in this day and age, hence why it is important for brands to be extra careful of which influencers they partner with and what content they want to publish together with the name of their company.
Danika Chia BAMK 4C
1. How should social media influencers in the Philippines navigate the ethical dilemmas
arising from their dual roles as brand endorsers and trusted opinion leaders, particularly
when faced with conflicting stakeholder expectations regarding authenticity and
responsibility?
Filipino social media influencers have particular difficulties managing their responsibilities as reliable
opinion leaders and advocates for brands. Managing the ethical challenges based on these
responsibilities requires careful consideration of accountability and sincerity. Influencers must recognize
the expectations of different stakeholders and must have authentic and ethical behavior above all. It is
significant to consider the authenticity of influencers as they carry the brand, and what they post on their
accounts reflects in the business. Influencers also need to be keen in terms of accepting an offer from a
company if these align with their beliefs and personal values in life. Additionally, the transparency
between the business and influencers is essential as it builds trust and strengthens the connection. Lastly,
the influencers should always reflect on the message and navigate the information professionally. With
this, the influencers must maintain these strategies to become more effective and productive.
2. In light of the Philippine Dermatological Society’s guidelines prohibiting endorsements by
medical professionals, what ethical considerations should dermatology influencers weigh
when collaborating with beauty brands, and how can they ensure that their content
remains educational rather than promotional?
The Philippines Dermatology Society in regards with the influencers must consider the guidelines
regarding the collaborative endorsement with medical professionals. These influencers must also
understand the guidelines when promoting the product and maintain professional integrity. The content
creator must ensure the content and review by providing valuable information, especially in health care.
The transparency in collaboration about the partnership must be considered, the goal of educating the
viewers rather than making an overreacting promotion helps maintain the trust among their audiences.
Likewise, the influencers must be cautious of personal interest as it degrades the quality of work. Lastly,
evidence-based practices are also advisable for the influencers. It is part of their content to maintain valid
and reputable resources for their content.
3. What strategies can brands implement to ethically engage with influencers in a saturated
market, ensuring that their partnerships are both authentic and transparent, particularly in
light of increasing regulatory scrutiny surrounding influencer marketing practices in the
Philippines?
Brands are looking for a content creator who can give justice to their business in terms of promoting their
product. They need to consider also influencers with authentic and wholesome personalities that reflect
their brand image. Influencers that have connections tend to have collaborations in terms of engaging and
attracting loyal followers to potential customers. Likewise, setting clear communication in order to
articulate precisely the content guidelines and disclosure of requirements to have transparency.
Additionally, when doing content that has crucial information, it is vital to do background checking,
implement a system to gather feedback, and understand the effectiveness between partnerships. By
doing so, this creates an impact and meaningful relationship that remains ethical and productive
collaboration
1. How should social media influencers in the Philippines navigate the ethical dilemmas arising from their dual roles as brand endorsers and trusted opinion leaders, particularly when faced with conflicting stakeholder expectations regarding authenticity and responsibility?
– Being an influencer, they already know the positive and negative outcomes if they are going to endorse a specific product. I think social media influencers can navigate the ethical dilemmas by being open with their audience, such as discussing the cause and effect of products so that consumers are fully aware of if this product is good for them, and they can also avoid harmful beauty standards or health effects. Additionally, they should check first if this product is 100% approved by the FDA before going to endorse to avoid issues as an endorser of a brand.
2. In light of the Philippine Dermatological Society’s guidelines prohibiting endorsements by medical professionals, what ethical considerations should dermatology influencers weigh when collaborating with beauty brands, and how can they ensure that their content remains educational rather than promotional?
-I think dermatology influencers should first consider the safety of consumers and ask for personal opinions from medical advice in order that their discussion is effective and safe.
3. What strategies can brands implement to ethically engage with influencers in a saturated market, ensuring that their partnerships are both authentic and transparent, particularly in light of increasing regulatory scrutiny surrounding influencer marketing practices in the Philippines?
-One of the strategies is that brands can encourage influencers that they can tell their personal opinions or experiences about those specific products in order that their content is relatable and credible. It can also build trust with their audience as they share their genuine experiences, which create a meaningful connection with their consumers.
Shera Joy D. Abaño BAMK 4-B
1. For me, I think social media influencers should prioritize honesty about the product and its usage because there are influencers where they falsely advertise the product and do not even test themselves just because they are paid to advertise a certain product. They should genuinely really use the product to know the pros and cons and they can really attest to it that the product claims really works. This is to avoid misleading the audiences and avoiding having conflicts with the people who trusted the influencer.
As well as it is really important for the influencers before they will advertise the product first, is to make sure if the product is registered to the DTI to have solid evidence that the product is safe and can be used by the consumers. Disclosing this to the audience has the higher chance for them to buy the product and away from being doubtful.
2. The dermatology influencers must ensure evidence based medical advice rather than promoting a certain product because in the PDS guidelines, the dermatologists should not endorse products. By staying ethical, dermatologists’ influencers must avoid recommending a specific product solution. Provided that their claims must be based on scientific evidence that aligns to their profession. They can provide information on which ingredient should be included in a product that can help reduce a specific skin condition. In that way, their content remains educational rather than a promotional video.
3. I think the best strategy that brands can do while staying ethical is to prioritize buyers’ trust and feedback. If the brands are quick to respond and transparent to the concerns of their users/buyers, I believe that this strategy has a major impact on the brand positively because in this way, the buyers can trust the brand and would be a loyal customer because the brand listens to them. Even if that feedback is negative or positive, the important thing is that brand should acknowledge that feedback and be open to criticisms of the users. In that way, the brands would show necessary improvement and be better to serve its users/buyers and the brand makes it feel more authentic.
1. Influencers should focus on being honest and responsible while promoting brands, ensuring their endorsements match their values and audience expectations. They need to disclose paid partnerships clearly to maintain transparency and trust. Setting boundaries with brands helps them avoid promoting products they don’t believe in. Influencers can also create content that supports important causes, like sustainability or health, to strengthen their credibility. By balancing personal integrity with their business, they can build a loyal and ethical presence online.
2. Influencers should prioritize sharing educational content that helps people understand skincare without directly endorsing products. They must disclose partnerships and clarify that their advice is based on science, not sponsorship. Avoiding specific product promotions ensures they follow ethical guidelines and maintain their professionalism. By sharing unbiased information about skincare ingredients and practices, they can keep their audience informed and protected. Staying transparent and focused on education builds trust and credibility in their field.
3. Brands should work with influencers who genuinely share their values to create more authentic campaigns. Clear contracts and proper disclosure of sponsorships help ensure trust and compliance with regulations. Brands should focus on storytelling and relatable content rather than hard-selling products. Long-term partnerships with influencers help audiences see consistency and build loyalty. Providing honest product details ensures influencers can create truthful and responsible content that resonates with their followers.
ANGELYN T. BIANAN
BAMK 4-B
1. In today’s generation, customers are just relying on influencers; that’s why brands are collaborating with influencers. A lot of influencers are just into money and not upholding their ethical responsibility in collaborating with brands that are trusting them. Social media influencers in the Philippines should be telling the truth about the products that they are reviewing for collaboration. Aligning with what they agreed with the brand to manage stakeholder expectations and to uphold ethical responsibility as an individual and personal integrity.
2. Dermatology product influencers should align with the Philippine dermatological society’s guidelines by avoiding clear-cut endorsements and ensuring content focuses on evidence-based, like the actual effect of the product on them. Some reviews that are against the guidelines can be sued to court; that’s why they should align with the guidelines of the Philippine dermatology society’s. Just align and abide by the guidelines to avoid conflicts for the brand and the influencer’s reputation. To maintain their ethical integrity, they should be transparent and honest about their insights about the products and to help customers with their decisions.
3. Brands may ensure that they are partnering with ethical influencers by using these strategies in selecting influencers, such as those who share their values. It is important that the influencers are also practicing your values as a brand to avoid conflicts on your perceptions. Also being upfront about sponsored partnerships and disclosing what you agreed on. And prioritizing long-term brand connections with influencers that are loyal to the brand. Using these strategies, brands may form partnerships built on ethical trust and integrity.
Julia D. Holampong BAMK_4B
1. Social media influencers in the Philippines can navigate ethical dilemmas by prioritizing transparency, authenticity, and responsibility. They should disclose sponsorships, maintain their genuine voice, and promote only products that align with their values and their audience’s needs. Verifying product claims and avoiding manipulative practices is crucial to preserving trust. Influencers should educate themselves on ethical guidelines, partner with like-minded brands, and develop a personal code of ethics to guide their decisions. By balancing stakeholder expectations and fostering transparency, they can maintain credibility and promote ethical digital marketing practices.
2. Dermatology influencers in the Philippines must prioritize professional integrity by adhering to the Philippine Dermatological Society’s guidelines against endorsements. They should focus on creating educational content about skincare and dermatological health, avoiding direct promotion of specific products or brands. Transparency is crucial, requiring disclosure of affiliations and reliance on evidence-based information. By emphasizing general skincare principles and encouraging consultations with licensed professionals, they can ensure their content remains informative and ethically aligned.
3. Brands can ethically engage influencers by prioritizing authentic partnerships, ensuring transparency through proper disclosure, and allowing creative freedom to maintain trust. They should emphasize accurate and ethical messaging, monitor campaigns for compliance, and stay updated on regulations to avoid legal risks. These strategies help foster responsible and trustworthy influencer marketing in a competitive landscape.
1. Some of the challenges that face social media influencers in the Philippines are ethical because they have to be both brand endorsers and opinion leaders whom people trust. Influencers should prioritize authenticity and transparency in their collaboration practices. By explaining paid partnerships clearly and ensuring honesty in reviews, they can undertake this. Influencers should also consider the needs of their audience and ensure that the products or services they endorse align with their personal values and the interests of their followers. By being authentic and transparent, influencers can build trust with their audience while meeting stakeholder expectations responsibly.
2. Dermatology influencers should consider several ethical issues when working with beauty brands, especially since the Philippine Dermatological Society prohibits endorsements by medical professionals. To ensure that their content appears educational rather than promotional, influencers should not claim that individual products work. Rather, they should use general knowledge of skincare and give impartial advice to the public. Transparency is of utmost importance-they should declare connections with brands but maintain a professional tone, giving precedence over marketing to facts. This will enable them to remain credible and align their content with their duty of education rather than promotion.
3. A myriad of strategies brands can take to work ethically with influencers in a competitive market includes ensuring that partnerships are transparent in that sponsorships must be disclosed by the influencer and clear labels on paid content. The brands should also concentrate on working with influencers whose values mirror those of their brand, for this enhances authenticity. Moreover, brands can give room for creative freedom to allow the influencer to express opinions genuinely rather than reciting scripted endorsements. Since honesty, transparency, and shared values are prioritized, brands build meaningful relationships with influencers while complying with the regulatory standards set forth to foster trust with the target market.
1.Social media influencers must be transparent with their audience most especially through aligning brand endorsement with their personal values. They must give importance to their engagement with their followers through ensuring authenticity and by avoiding any misleading promotions. To manage conflicting stakeholder expectations, they could negotiate fair terms with the brand that is manageable and doable. Throigh provding authentic content and setting clear boundaries for collaborations, I think influencers can maintain credibility.
2. Dermatology influencers in the Philippines should carefully consider several ethical guidelines when collaborating with beauty brands. They must prioritize maintaining their professional integrity by ensuring that their content remains educational, evidence-based like testimonials, and does not promote products in a way that it is misleading. To ensure this, influencers should focus on providing expert advice like providing the benefits and risks of certain products without implying that they are universally suitable for all skin types or conditions as all skin types are different. I would always watch dermatology influencers and one thing I would look for is their expertise and then some product testimonials of their recommended product most especially if the before and after effects of the product is similar to my skon type. Influencers can further ensure their credibility by disclosing which product to avoid.
3. Brands should ensure that influencera clearly disclose paid partnerships in line with the regulations. Brands should work with the right influencers not just the popular one. It should one that aligns with the brand’s mission that could give genuine connection with their followers.Brands should also allow their chosen influencer to maintain their voice and style to foster more authentic content.
Joehaney Marie A. Requitillo
BAMK 4B
1. Digital influencers have a unique ability to alter public opinion. When social media influencers with large followings utilize their platforms to discuss political issues, they bear a significant burden. Whether they recognize it or not, what they say and who they highlight have a significant impact on the conversations that regular people have. This point can’t be underlined enough. Especially now. The advertising season has arrived, and in today’s social media world, influencers are at the forefront. In a culture riven by misinformation and hatred, influencers must consider more than just themselves, their brand, and their earnings. Recognizing the media and influencers’ effect in affecting public opinion emphasizes the necessity of ethical considerations in influencer marketing. Influencers, like bards of old, have the ability to either enhance or degrade societal beliefs. As a result, sticking to ethical standards is about more than just following the law; it is also about ensuring society’s well-being through social responsibility and influencer marketing ethics.
2. Many of these board-certified dermatologists have garnered traction on TikTok and Instagram for their skincare suggestions and recommendations. The internet presence also allows specialists to treat skin disorders unique to Filipino complexions. For example, Santos, a diplomate of the Philippine Dermatological Society who maintains Facebook and Instagram sites under The Nerdy Derma, stated in an interview with Preview Magazine that morenas are prone to skin issues that may be treated with appropriate skincare. Education is a significant component of most online influencers’ material, and it’s worth noting that the most successful creators succeed by speaking the language of their respective platforms. Derma influencers use threads on text-based apps such as X to condense answers to frequently asked topics into one location. Dr. Meg Sison, a board-certified dermatologist, uses Instagram’s carousel feature to create digestible infographics on various dermatological problems. Many dermatologists on TikTok employ popular sounds and memes to make instructional content more approachable to their customers – there’s never been a higher concentration of dermatologists creating dance challenge videos to discuss the dos and don’ts of treating acne.
3. Ethical considerations are important for the success of influencer marketing efforts. Today’s audiences are more discriminating, valuing transparency and honesty. They can readily detect insincere or false content, which might jeopardize the relationship between the influencer, brand, and followers. As a result, adhering to both legal and ethical standards is not only a regulatory need, but also a strategic benefit in developing and retaining a loyal audience. The path to sustainable success in influencer marketing is paved with legal and ethical compliance. Adhering to these standards not only shields brands and influencers from legal repercussions but also strengthens the bond of trust with their audience. This trust is the cornerstone of any successful influencer marketing campaign, as it drives engagement, loyalty, and ultimately, business growth.
Shar Ian Lapi BAMK 4A
1. How should social media influencers in the Philippines navigate the ethical dilemmas arising from their dual roles as brand endorsers and trusted opinion leaders, particularly when faced with conflicting stakeholder expectations regarding authenticity and responsibility?
I think they should be have a strategy like disclosing their partnership like to be transparent and honest about the products that they have partnered with. So that the people will know that they are ethical enough from their endorsement and people will trust them and follow them to buy their products. And also align their personal values to their brand partnership. And always be honest about the product claim to avoid backlash and mis information to your costumers.
2. I of the Philippine Dermatological Society’s guidelines prohibiting endorsements by medical professionals, what ethical considerations should dermatology influencers weigh when collaborating with beauty brands, and how can they ensure that their content remains educational rather than promotional?
I think they should always prioritize education over the promotion dermatology influencers they should provide more educational insights tools like videos, informations, fun fact and etc. about the uses, pros and cons of this product to their skin health, treatment and also about the ingredients they use. And making product recommendations that promise unverified medical results or treatments. Claims related to skin health or cosmetic products should be based on scientific evidence. And also they should always disclose sponsorship and partnership transparency to ensure that the costumers are aware about the product. And also avoid misleading claims not to exaggerate that this product is super beneficial or have a miracle. They should have a ethical way advertising it to the people.
3. What strategies can brands implement to ethically engage with influencers in a saturated market, ensuring that their partnerships are both authentic and transparent, particularly in light of increasing regulatory scrutiny surrounding influencer marketing practices in the Philippines?
The strategies that brands can implement is always to ensure full transparency in sponsored content which is to maintain the trust of your customers about the brands that you offer in the market and ensure that the influencers disclose the sponsored content in ethical manner. As well as provide the influencers an accurate information about the product to avoid misleading. As well as be transparent about the effects and benefits of the products that you offer to avoid exaggerating claims.
Submitted by: Michelle T. Ballaran BAMK 4C
1. There are many social media influencers in the Philippines, and with that also arise many ethical dilemmas for them. They should lessen those by doing what is right, especially when their role is significant enough to change people’s minds. Even though there will be conflicts with their sponsors or stakeholders, they should stay truthful and ensure what they are showing to people is only the truth because whatever the results of that will still reflect the brand, especially those they endorse. Therefore, only say the truth regardless of bashing from other people because the truth will always come out at the end of the story.
2. I think the Philippine Dermatological Society should adhere to the principle that when collaborating with social media influencers, they should only tell the truth, mainly when they use ethical considerations like social media marketing. Influencers’ transparency is one of the considerations of this; they shall disclose or be honest with their audience about the effect of certain products on them because only some have the same skin type. They should put a disclaimer because sooner if they make a false advertisement, the backlash will arise, affecting both the brand and the endorser.
3. Social media influencers should prioritize transparency, educate consumers, and commit to authenticity. With these, it is specific that the influencer’s endorsement will be a hit and will surely benefit the audience and consumers. With authenticity, they must deliver an authentic message to people and avoid exaggerating the effects of certain products on them. With authenticity, you can also connect it by educating the consumers about the use, the proper way, and the impact of specific products. Consider putting a disclaimer, especially if it is a health and beauty product because not everyone will have the same effect as what you had. Lastly, we prioritize transparency because the other two will be in a good stance if combined with transparency.
Jeremiah Lyn M. Denora BAMK 4C
1. Influencers will be more focused on stabilizing their credibility and responsibility by being honest regarding their collaborations. They have to divulge funded articles or paid collaborations to guarantee their followers understand when the content is promotional. To maintain trust, influencers need to promote products or brands they genuinely believe in and align with their values.
2. Dermatology influencers must concentrate on sharing scientifically accurate and also honest information while avoiding marketing language that shows up to ensure outcomes. They should divulge any type of collaboration with beauty brands and avoid making exaggerated claims regarding products. Maintaining their educational content means talking about skin wellness holistically as well as highlighting the significance of seeking advice from certified specialists for specific concerns.
3. Brands must focus on openness by calling for influencers to divulge sponsorships. They need to work with influencers who align with their values and motivate genuine narrating instead of scripted marketing. Furthermore, brands can construct long-lasting partnerships with influencers, concentrating on producing content that truly resonates with the target market instead of overly commercial campaigns.
Social Media Influencers are used typically when brand endorsements fits their way of living most especially if that influencer uses more of that products. As influencers they must know how to critique certain products and services by stating facts and for how it can be used by the consumers. They are also accountable for their responsibilities dealing with more than two brands with different roles. Sometimes, their salary varies as well if how did they explained well their products that are being promoted. One thing as well on how they would keep up with regards with their responsibilities is to set time frame for work, so that they would not have a hard time in coping up with their responsibilities with other brands just like Andrea Brillantes, who is a CEO and a brand endorser of Sting as well, an actress too and doing tiktok assessments. With her capabilities, brand endorsers keep on tapping her for brand endorsement shoots because of her dedication at work.
Actually, as what I have seen in other ski care endorsements. They sometimes put like a small note in the bottom of the frame “Varies to your skin type” note which I think means to say that the product will not be visible to all skin types, rather it will take effect on those who can carry that type of brand in their faces. Other endorsements would put like an ending note to an advertisement saying that they would seek consultation with a doctor first especially those who are not totally inclined into beauty products. I really love the fact that these kind of endorsements are telling stories about their journey using the product and they always tell the viewers that the products have an age limit if who can use the product, how is it useful and for how it can be beneficial for us consumers. One of the most ethical considerations that dermatologist must tell is to always seek for an advise of an expert before trying the product itself because if an emergency would occur, the product itself would be blame.
Usually, Filipinos uses the technique “Word of Mouth” in influencing other Filipinos to try that kind of product or services because it was tested by them already and have created a positive impact on them. Somehow, brand endorsers can maximize their social media accounts as well by hiring professional evaluators. They can also set up booths into different locations or events such as the Masskara Festival or like in the recent event in La Salle which is the Lasallian Week. With that, they can tell customers to try their product and can help them boost their sales on their businesses. All of these must have privacy protection as well to keep themselves be protected in any negativities within their business and employees especially with the brand itself. Moreover, they can partner up with organizations that has advocacies (Corporate Social Responsibility) to have at least an engagement as well with other partner up organizations. Through this, they are not just be good in terms of advertising with their products but as well as through connection with different sectors.
Katherine Nicole Panie – BAMK 4D
1. As the number of social media influencers in the Philippines rises, so do the ethical dilemmas faced by various people involved in this field, which can subconsciously affect their audiences. In order to avoid such situations, it is important and necessary for influencers to be transparent and authentic in their partnerships to maintain trust both from their endorsers and their audience. Furthermore, influencers must be responsible for what they do, say, and post on their social media platforms.
2. To ensure compliance with the guidelines required by the Philippine Dermatological Society, dermatology influencers must be transparent, authentic, and socially responsible in what they say, do, and promote. Furthermore, influencers must be careful with their content to avoid misleading claims or promoting products that could harm their credibility, while also maintaining a positive image with their audience.
3. The strategies that brands may implement to ethically in the surated Philippine market, is by highlighting and focusing to the brands authenticity, transparency, regulatory compliance, social responsibility, and privacy to enable for the brand to balance and strategies while addressing the challenges of a competitive market
1) Social media influencers in the Philippines have to maintain a balance between authenticity and responsibility by being transparent about compensated partnerships and complying to legal regulations such as the Philippine Fair Trade Act. In order to safeguard their trust, they should prioritize advocating matters in which they truly believe and ensuring that their content is consistent with their personal values. Influencers who communicate honestly with both brands and followers can reconcile competing expectations and maintain credibility as trusted opinion leaders.
2) Dermatology influencers, particularly those affiliated with the Philippine Dermatological Society, must adhere to the non-endorsement guideline by focusing on evidence-based, educational information rather than promotional materials. Collaborations with beauty brands should highlight science and general skincare recommendations rather than expressly advocating specific items. Transparency regarding collaborations, critical examination of brand claims, and a dedication to public education all assist to guarantee that their material remains ethical and credible.
3) Brands may engage influencers ethically by cultivating transparent partnerships that value authenticity and regulatory compliance. Contracts should include sponsorship disclosure, and collaborations should center on instructional material that is consistent with both the influencer’s voice and the brand’s values. Providing compliance training and identifying influencers with authentic engagement metrics assures ethical and mutually profitable collaborations in the increasingly scrutinized influencer marketing arena.
Social media influencers in the Philippines face a tough job. They need to represent brands while also keeping their image as trustworthy opinion leaders. To tackle this, they should always be open about when they’re paid for partnerships or sponsored posts. This honesty helps build trust with their followers. It’s important for influencers to work with brands that match their personal values, as this makes their endorsements feel genuine instead of just a chore. Interacting with their audience is also key; by understanding what their followers expect and asking for feedback, influencers can tailor their content while staying true to who they are. Setting clear boundaries about the types of promotions they are comfortable with can help balance brand expectations with their personal integrity. For dermatology influencers, teaming up with beauty brands requires careful thought due to guidelines from the Philippine Dermatological Society. They need to follow these rules to maintain their credibility. Instead of just pushing products, they should focus on providing useful information about skin care, sharing tips, debunking myths, and explaining the science behind skincare without exclusively promoting brands. It’s also important for them to talk about any potential risks or side effects of the products they recommend, encouraging followers to consult their healthcare providers. Being transparent about sponsored content is vital too. Brands that work with influencers in a busy market need to have smart strategies to keep their partnerships genuine and clear. They should pick influencers who genuinely represent the brand’s values and who their target audience can relate to. Clear agreements that outline what both sides can expect will help minimize misunderstandings. Brands should encourage influencers to share their personal experiences with the products, as these real-life stories can connect better with followers. Educating influencers about the rules they need to follow and keeping communication open can strengthen these partnerships. By focusing on these strategies, brands and influencers can create a respectful and trustworthy digital marketing space that effectively engages their audiences in the Philippines.
Justine Mae Tolentino BAMK 4A 1.Social Media Influencers must be balance and carefully navigate ethical dilemmas here in the Philippines. Through the application of Transparency, Authenticity, and Responsibility in every brand they endorse. Being an influencer it should be real and that aligns with their values and beliefs to avoid misleading information to their followers or conflict to the brand.
2.To maintain a good image of Dermatology Influencers, it should be an influencer who focuses on providing accurate, evidence-based information, and clearly states any sponsored content. Educating in a way of giving the ingredients containing a product, informing that it is FDA approved or processed in legal, and don’t forget to mention to seek professional advice when it is necessary. Through that they spread awareness and give advice to the people who will see their videos.
3.Brands’ collaboration to influencers should be selective by prioritizing the influencers who embody authenticity and transparency to their partnerships. This involves the influencers attitude, genuinely align with the brand’s values, creating informative and valuable content with the brand. Also, brands should clearly give the guidelines for every influencer collaborations, giving activities, and monitoring the engagement of sponsored video of the influencers.
1. By first explicitly define and layout their values, the expectations the stakeholders would get from their service, and the target market that they’re holding. Second by aligning their productions to the ethical guidelines given by the law, in which case, requirements like being transparent, honest, socially responsible and many more are not only ethical but also protects and guide the influencers in maintaining their reputation and dignity towards their target audiences and other entities.
2. First is to familiarize with the brand or product being endorse which include studying the aspects of the brand or product which in turn educate the influencer before they started educating to the target audiences. Second is to make sure that the product or brand together with it’s given benefits or value are all real and not a sham of what they advertise it to be. To educate the target audiences should be easy as the influencers, I presume should be guided by the professionals on what ideas, jargons, or content they should showcase to their ads; the only problem they should be focusing on is to how can they convince their target audiences to buy the product.
3. First is to construct a proper relationship with each other, that is to say both are on equal level and both have the equal opportunity to speak their thoughts and opinions in regards to their partnership. Another is to focus on the long-term goal. By focusing long-term, the orientation towards their relationship would be focus more on fostering a qualitative and personal commitment to each other. Instead of the short-term which can be transactional, which means it is most likely to be “just business” rather than fostering commitment.
ALTHEA JOY O. VERDADERO BAMK 4B
1. Social media influencers can lessen ethical dilemmas by being truthful to what they are endorsing. It should be a principlefor influencers to try the products first before they endorse them. This enhances the credibility of influencers in advertising the products making them a living testimony and a trustworthy source of opinion that encourages their audience to buy.
2. Sponsorship Disclosure
As social media can be an overcrowded space to advertise, fake news can be prevalent. It is why influencer’s paid partnerships should be transparent or mentioned, especially when collaborating with beauty brands that are known to perform well in the dermatology field. It also indicates that the influencer is a legitimate partner of a beauty brand, creating a “credibility net”, gaining the trust of consumers and encourages purchase.
Authenticity in Representation
It is critical that the information communicated to the market is reliable. As the products includes affecting the medical or dermatological aspect of a person, one miscommunication of ingredients and usage, for example, can lead to a drastic effect on someone’s skin health. This is why transparency and authenticity in partnerships are crucial for influencers in the beauty industry, especially when promoting products that have a direct impact on consumers’ well-being.
3. Influencers in the beauty sector must be genuine and transparent in order to promote products that have a direct effect on consumer’s wellbeing. With increasing concerns about consumer protection, transparency, and authenticity, regulatory scrutiny is growing in the Philippines. Brands can use hashtags like #Ad or #Sponsored, disclose paid partnerships clearly, and use platforms’ disclosure tools so they stay clear of hidden advertising tactics in order to connect with influencers in a crowded market in an ethical manner. In a highly competitive environment, this fosters trust and is in line with moral marketing strategies.
Hi! I am Arabella Bedaja from BAMK-4A. I think that social media influencers in the Philippines need to mention the sponsorship or association of brands in any particular post. It is important to be true and informative about their value and let the audience know when a post is a paid advertisement so that it would legitimize authenticity without putting either followers or the brand’s expectations at risk.
Also, beauty and skin care brands are needed to be careful in associating dermatological influencers. Their post must be informative and real, post an educational one and not only type of advertisement. It is necessary to be careful enough in clearly establishing the boundary between professional advice and selling.
Lastly, I think that companies should guide influencers and provide ethical instructions in which an influencer and brand could easily trust one another and receive positive feedback. This is because when the influencers are honest and open with their followers about when they have received payments for their endorsements, that is what really builds trust and prevents many of the complications surrounding the rules of influencer marketing.
Amado Jeremy C. Arroz Marketing 4-A
1. In today’s digital age, many consumers evaluate products and services based on endorsements from social media influencers. However, authenticity among influencers has become increasingly rare. To navigate ethical dilemmas, influencers should prioritize transparent branding, which fosters long-term trust and loyalty with their audience. Balancing contractual obligations with audience expectations requires influencers to carefully decide whether to prioritize credibility or financial gain. Building genuine connections by delivering authentic, contract-aligned content can help mitigate conflicts and maintain trust, even in a fast-paced, word-of-mouth-driven environment.
2. Beauty and Skincare influencers must carefully navigate ethical boundaries, particularly given the Philippine Dermatological Society’s prohibition on endorsements. To maintain credibility, they should prioritize educational content over promotional material. This can be achieved by conducting thorough research on the products they feature, highlighting both benefits and potential risks. Encouraging skin patch testing is a practical way to advocate for consumer safety. Transparency about potential conflicts of interest and adherence to evidence-based practices further solidify their role as educators rather than marketers. Authenticity in content creation ensures trust among audiences while upholding professional standards.
3. To ethically engage influencers in a saturated market, brands should implement strategies emphasizing transparency and authenticity. Providing comprehensive training and seminars for influencers can help ensure that promotional content aligns with brand values and regulatory guidelines. Building strong, trust-based partnerships with influencers who share the brand’s commitment to authenticity is essential. Additionally, brands can create user-friendly products and offer opt-out mechanisms, enabling influencers and consumers to evaluate products easily. By fostering open communication and aligning with regulations, brands can navigate the increasing scrutiny surrounding influencer marketing practices in the Philippines.
Jeremiah Lyn M. Denora BAMK 4C
1. Influencers will be more focused by stabilizing their credibility and responsibility by being honest regarding their collaborations. They have to divulge funded articles or paid collaborations to guarantee their followers understand when the content is promotional. To maintain trust, influencers need to promote products or brands they genuinely believe in and align with their values.
2. Dermatology influencers will must concentrate on sharing scientifically accurate and also honest information while avoiding marketing language that shows up to ensure outcomes. They should divulge any type of collaboration with beauty brands as well as avoid making exaggerated claims regarding products. Maintaining their educational content means talking about skin wellness holistically as well as highlighting the significance of seeking advice from certified specialists for specific concerns.
3. Brands must be focusing on openness by calling for influencers to divulge sponsorships. They need to work together with influencers that align with their values and also motivate genuine narrating as opposed to scripted marketing. Furthermore, brands can construct long-lasting partnerships with influencers, concentrating on producing content that truly resonates with the target market as opposed to overly commercial campaigns.
Rhea Joyce Niedo, Bamk4-A
1. Social media influencers in the Philippines need to balance making money from brand deals while staying honest with their followers. They should be upfront about paid posts and only promote products they actually believe in. It’s important to keep their followers’ trust by being real and responsible in what they share.
2. For skin doctors and beauty influencers, they need to be extra careful about working with beauty brands since there are rules against doctors doing ads. When they share content, they should focus more on teaching people about skincare rather than just selling products. They can share honest reviews and explain how products work, but shouldn’t make promises they can’t keep.
3. Brands looking to work with influencers should pick people who actually match their values and products, while ensuring compliance with the Data Privacy Act of 2012 (RA 10173). They need to be clear about sponsorships, obtain proper consent for data collection and usage, and follow all rules about influencer marketing in the Philippines. When handling customer data through influencer campaigns, brands must implement appropriate security measures. It’s better to work with influencers who have real connections with their followers and maintain transparent data practices, even if they have smaller audiences, than just going for the most famous ones.
Patrimonio, Lyrissa Angeline U. | BAMK4A
1. With the rise of influencer marketing, Influencers should clearly disclose paid partnerships and sponsored contents. They should also be truthful to what they promote and provide accurate information and not oversell the product. Audiences are often disappointed when influencers oversell the product and it doesn’t exceed their expectation let alone reach their expectation. Consumers in these times more often let their decisions base on the opinions of high regarded influencers, thus, influencers need to balance social responsibility with commercial interests, considering the broader impact of their content on society.
2. As a skincare and make up enthusiast my self, I would say that particularly beauty influencers should ensure their content maintains educational value while avoiding misleading claims about product benefits. As beauty products are directly applied on people’s skin it is important for them to educate audiences well of the ingredients and their benefits. Given that consumers have different skin types and skin colors, they should provide realistic expectations regarding results and acknowledge that outcomes may vary among individuals. As the beauty industry is rising, a lot of fake products and deceiving products are rising as well. It is important that influencers should carefully choose which brands to promote to not only protect their audiences but protect their brand as an influencer as well. They should prioritize credibility over profit at all times.
3. First and foremost, brands must ensure compliance with data privacy regulations and protect consumer information. They should foster open communication channels where consumers can provide feedback about marketing practices. In the saturated market of influencers, Brands are suggested to partner with micro influencers as they are the most organic channel in terms of influencer marketing. These micro influencers don’t really have a large audience base yet but their followers are mostly organic. The ROI of these micro influencers could generate higher results than famous influencers that aren’t aligned with their brands. Authenticity should be prioritized by avoiding deceptive tactics and exaggerated claims.
1. Being in the spotlight, Social Media Influencers must disclose any brand sponsorships and must maintain honesty whenever they review products. They must clearly disclose any incentives or benefits the influencer received in exchange for their endorsement of the product being posted online. Digital influencers are in a unique position to shape public opinion.When they produce content, they are essentially either fostering or harming society. Brands and influencers must ensure that the content is truthful and that they are transparent about their endorsements to maintain integrity and trustworthiness. This lack of transparency can lead to a loss of trust among their audience, ultimately harming the influencer’s credibility and the brand’s reputation.Content creators wield significant influence that extends beyond individual followers to shape public discourse. This influence comes with a profound responsibility to present information fairly, avoiding undue bias, and considering the potential impact of their words on a broader scale.
2. Influencers should remember that collaborating on sponsored content includes ensuring transparency. They must avoid false claims and misleading information to their audience. One of the most important ethical considerations is being authentic, being upfront about this practice helps maintain trust with the viewers. So if their video claims to be sponsored, then they surely are affiliated with the brand and is promoting it. They should also maintain a clear distinction about claiming to be medical professional and commercial interest. Dermatology Influencers are being looked up to by their audiences when it comes to skincare products that would help the audience with their skin problems. Instead of just promoting the product, the influencer should share their personal experience, reviews, and real-life application of the product. This would somehow help the audience to get to know the product better and think if they must buy it or not. By focusing on building trust and providing value, they can effectively educate their viewers about the product that they are trying to sell with genuine interactions, ensuring that their audience remains engaged and supportive.
3. In the fast changing marketing landscape, influencer collaborations have emerged as a valuable tool for organizations wanting to engage consumers authentically. However, as the market becomes more saturated with influencers clamoring for attention, corporations confront the difficult task of differentiating out while upholding ethical standards in their collaborations. This is especially pertinent in the Philippines, where governmental scrutiny of influencer marketing methods is increasing. In light of these problems, it is critical to investigate effective tactics that brands may use to guarantee their connection with influencers is genuine and transparent. To evaluate relationship efficacy, brands must traverse the complicated legislative frameworks that regulate influencer marketing techniques in the Philippines, as well as measure authentic engagement and impact. As a result, recognizing these dimensions will allow brands to not only succeed in a competitive climate, but also maintain ethical standards that resonate with increasingly discriminating customers. Brands may differentiate themselves while constructively contributing to the expanding discussion on responsible marketing practices by prioritizing authenticity and transparency in their influencer efforts.
1. Social media influencers in the Philippines navigate the ethical dilemmas arising from their dual roles as brand endorsers and trusted opinion leaders through giving authenticity and transparency in terms of the influencers content while evaluating the stakeholders expectations and the societal norms. With this, promoting a responsible cyberspace that aligns with the influencers audiences’ values and ethical standards can give a positive impact of their respective fields.
2. One of the ethical considerations a dermatology influencers weigh when collaborating with beauty brands is by having a honesty in content to show to the audience what are the results or effects of having these different services in a brand for them to have a clearer knowledge and not mislead the audience.
3. The strategies that brands can implement to engage with influencers to ensure the partnership are both authentic and transparent if that influence really uses that product before choosing them as a partner in your business. With this strategy audiences can assure that this influencer is reliable from what he/she endorses which can lead to a win-win from both parties.
1. When accepting collaborations or projects from brands, social media influencers should firstly do a background check or research about that certain brand to know their status in the market before accepting offers. It is one way of knowing the brands overall image and if its values and principles align with yours. Communicating with the brand is also one way of making an agreement between the two parties about each of their preferences. In this way, future conflicts would be avoided and expectations would be balanced and met between the stakeholders and the market.
2. When collaborating with beauty brands, dermatology influencers should always stick with transparency and authenticity in promoting products. Getting a licensed and professional influencer like a dermatologist creates a sense of credibility and trust with that particular brand. They should focus more on sharing their dermatological knowledge providing medical tips and solutions rather than trying to sell a product for the purpose of sales.
3. Having a good content is what I believe the backbone of every good promotions, advertisements, etc. It is important to choose carefully as to who you work with as the partnership will affect everyone’s image as a whole. Build long term relationships, show consistency in your brand, promote ethical practices and always be transparent.
1.Handling ethical dilemmas as influencer, influencer should stay honest and open about endorsements and aligning sponsored content with their audience. Having a balance between brand commitments and trust requires avoiding misleading marketing tactics and disclosing sponsoreed agreements.
2. Dermatology influencers in the Philippines should approach collaborations with beauty brands thoughtfully to uphold ethical standards set by the Philippine Dermatological Society. Transparency about sponsorships is essential, as is prioritizing evidence-based content that educates rather than directly promotes products. By focusing on skincare principles and avoiding exaggerated claims, influencers can create content that aligns with professional guidelines while maintaining trust with their audience. This balance allows them to share meaningful insights without crossing ethical boundaries or compromising their integrity.
3. Brands can ethically engage with influencers by focusing on authenticity and transparency. They should collaborate with influencers whose values align with their own, ensuring a natural fit for the partnership. Clear guidelines for disclosure of sponsored content are vital to comply with regulatory requirements and build trust with the audience.
YRHA MAE I. TINGSON BAMK-4B
1. Social media influencers in the Philippines must stay true to their audience by being honest about partnerships. Disclosing sponsorships openly and avoiding exaggerated claims help maintain trust. To balance expectations, influencers can choose to work only with brands that align with their personal values and genuinely benefit their followers. Prioritizing authenticity ensures they remain credible and respected as opinion leaders.
2. Dermatologists collaborating with beauty brands should prioritize education over promotion. Instead of endorsing specific products, they can focus on providing general skincare advice, explaining ingredients, or discussing scientific findings. Being clear about their intent to inform, not sell, helps them maintain professional integrity while still engaging their audience.
3. Brands can foster authentic partnerships by working with influencers who genuinely resonate with their values. Transparent agreements, clear disclosures of paid collaborations, and open communication ensure trust among all parties. By co-creating meaningful content and respecting influencer creativity, brands can connect with audiences in a way that feels real and relatable.
Han Maree A. Salbibia – BAMK 4B
1. As an avid viewer of YouTube vlogs, I always come across influencers who would endorse products in the middle of the video. Almost all of them would say that the brand they are endorsing is genuinely used by them personally. Additionally, they disclose to their viewers that they don’t endorse products they don’t personally use. Regardless whether these statements are true or not, I believe that this particular behavior is a must for social media influencers. To navigate ethical dilemmas arising from their dual roles as brand endorsers and trusted opinion leaders when faced with conflicting stakeholder expectations regarding authenticity and responsibility, I believe the best thing to do is to be completely authentic and ensure to endorse solely products that they personally know, trust, and actually use. By doing so, they can avoid making false claims or misleading information about the benefits offered to the viewers in the future.
2. In my personal view, the ethical considerations dermatology influencers should consider when collaborating with beauty brands would primarily include transparency and honesty when talking about the ingredients or components, benefits, and potential side effects of the product. They must ensure to provide the actual benefits of the product without exaggerating it. Additionally, they must put a disclaimer that the product effect could vary depending on the skin of the user to prevent high hopes. In ensuring that their content remains educational rather than promotional, dermatology influencers could organize a campaign where consumers can actually see for themselves the effects of the product by trying samples or by giving them the chance to see the thorough process of the production of the product.
3. Recognizing that the number of brands and influencers nowadays is continuously increasing, I believe that for brands to ethically engage with influencers, ensuring that their partnerships are both authentic and transparent, they must make clear agreements regarding their partnerships and the commitments they must do to ensure they promote the product with the utmost transparency and honesty. This will not only ensure a good relationship between brands and influencers but also ensure the safety of the brand due to abiding by the regulatory marketing practices set forth to the influencers. In addition, brands must create formal contracts with influencers to ensure that they do not promote two brands at the same time.
Shekailyn Jean P. Mitchao BAMK4A
1. Social media influencers in the Philippines can navigate ethical dilemmas by prioritizing transparency and authenticity. They must clearly disclose paid partnerships and create content that upholds their audience’s trust while meeting brand expectations. This involves maintaining open communication about potential conflicts of interest and a focus on meaningful interaction rather than purely promotional material, strengthening their credibility and accountability to their followers.
2. Dermatology influencers must carefully consider the ethical implications of collaborating with beauty brands, particularly in light of the Philippine Dermatological Society’s guidelines against endorsements. They should prioritize educational content over promotional messaging, ensuring that any product recommendations are evidence-based and clinically proven. By prioritizing accurate information and transparently disclosing affiliations, they can uphold their integrity while fostering public awareness about skincare.
3. In a competitive market, brands can ethically collaborate with influencers by establishing clear standards for transparency and authenticity. This includes requiring influencers to disclose sponsored content and ensuring that collaborations align with the brand’s values and audience expectations. Building long-term relationships with influencers who genuinely connect with their products and prioritizing quality over quantity in collaborations can boost credibility while adhering to stricter regulations governing influencer marketing in the Philippines.
1. Influencers on social media should, in my opinion, only promote companies they are comfortable and confident in. Companies and brands that are trustworthy for their influencers maintain their reputation among their audience on social media. Influencers should always prioritize sincerity and genuineness over fleeting fame and fortune. By doing this, they can prevent disputes with the brand’s stakeholders if the influencers are well-known, understand their true desires, and are skilled in their craft.
2. If the influencers have zero knowledge and are not sure about the beauty brand products they are about to promote, better decline than take risks, as this will result in unfavorable outcomes in the future if not properly handled. And in order to effectively market to their audiences, they should first try the products themselves or seek advice from more experienced professionals if they truly want to promote beauty products.
3. Select and only permit influencers who are trustworthy and truthful in their product promotion. Consistently producing high-quality products will always yield positive results for me. This will help the brand be promoted by the good product itself. If the product is good, it will only easily be promoted by any influencers without dishonesty and sugar coating about the brands product.
1. Social media influencers in the Philippines can handle ethical challenges by being transparent and focusing on educating their audience. They should always disclose when their content is sponsored or part of a paid partnership so followers know when something is promotional. This builds trust while still meeting the expectations of the brands they work with. At the same time, influencers should prioritize sharing helpful, honest, and unbiased information about the products or services they promote. By doing so, they empower their audience to make informed choices while maintaining authenticity and responsibility as trusted opinion leaders.
2. For dermatology influencers, sticking to ethical standards is essential, especially since the Philippine Dermatological Society prohibits medical professionals from endorsing products. They should provide factual and research-based information about skincare or beauty products and avoid being overly influenced by brand deals. It’s also important to be upfront about any sponsorships or partnerships to maintain credibility with their audience. Instead of promoting products, dermatology influencers can focus on educating their followers about skincare routines, explaining product ingredients, and addressing common skin issues. This way, they remain reliable and professional while contributing positively to the beauty industry.
3. Brands working with influencers in the Philippines should focus on being authentic and transparent in their partnerships. Choosing influencers who share the same values as the brand helps ensure that the content feels genuine and avoids misleading claims. Brands should also require influencers to clearly state when content is sponsored, following ethical and legal guidelines.
To build trust with their audience, brands can use social media to create open communication channels where consumers can share their thoughts or concerns. Addressing this feedback quickly and showing how it’s used in improving marketing strategies can strengthen relationships with both influencers and customers. These steps help brands maintain ethical practices while fostering long-term connections in a competitive market.
Submitted by: Benito, Christien Nathan R.
Course and Year: BABE and BAMK 4-B
1. Influencers in the Philippines can uphold ethics by being transparent about sponsored content, maintaining authenticity in their endorsements and avoiding the promotion of misleading or harmful products through this they can align partnerships with their values and audience interests, adhering to regulations such as the Data Privacy Act and advocating for creative control in collaborations to ensure responsible practices. Open communication with their audience and addressing feedback thoughtfully will further strengthen trust and credibility while balancing expectations from various stakeholders.
2. By refraining from endorsing beauty products in a way that suggests personal or professional approval. Ethical considerations include prioritizing transparency which ensures that any collaborations are clearly disclosed as partnerships and avoiding language that directly promotes the superiority of a product. In order to maintain educational content, influencers can focus on providing general skin health advice by discussing the benefits of the ingredients and limitations from an unbiased perspective that also presents evidence based information. They should emphasize consumer education over persuasion, ensuring their content empowers audiences to make informed choices without feeling pressured to purchase specific products.
3. Establishing partnerships rooted in authenticity and transparency which is aligned with increasing regulatory analysis, this includes requiring influencers to disclose sponsored content clearly as mandated by local and global advertising standards and collaborating with individuals whose values and audience align with the brand’s mission as they should prioritize long term relationships over transactional engagements to build credibility and allow influencers creative freedom to produce genuine content. As providing influencers with accurate product information ensures honesty in representation while offering training on compliance with regulations like the Data Privacy Act promotes responsible practices. Engaging in open dialogue with influencers and their audiences further enhances trust and supports ethical marketing in a competitive landscape.
1. Social media influencers need to know the ethical boundaries of their endorsement of a product. To ensure this, they should be transparent to their viewers and subscribers about the product that they are endorsing. Ensuring that the viewer knows that it is a paid endorsement rather than using a product without letting the audience know shows unethical behaviors that could lead to misinformation and consequences that may be even worse than that. The viewer must know that they are buying the product out of their own choice and not being coerced or tricked into doing so. For this to take effect, practice of full and utmost transparency should be observed.
2. The Philippine Dermatological Society emphasizes ethical guidelines that prohibit medical professionals from endorsing products to maintain public trust and prioritize patient welfare. Dermatologists acting as influencers should focus on providing evidence-based, general education about skincare and dermatological health without promoting specific brands or products. Moreover, dermatology influencers that are reviewing products from affiliated companies or organizations should still abide by these constructs to maintain an unbiased and trustworthy opinion adhering to ethical considerations. By avoiding conflicts of interest, transparently disclosing affiliations, and sharing scientifically accurate information, they can ensure their content remains educational and aligned with professional standards.
3. Brands that intend to promote their products should put the aim of educating the audience in their strategy to enhance their reliability and transparency when advertising. To break the stigma around influencers’ marketing practices, avoid advertising using these influencers’ subjective views but rather relevant and reliable information about the product and how it could benefit the consumer. Moreover, choosing influencers who have relevant knowledge or a background in dermatology or health should be the ones speaking on the pros and cons of the product. Lastly, the acknowledgement of the product’s lapses goes a long way for consumers to heavily weigh information that will prove useful for them in navigating products that are good for them or otherwise.
– Julianne Madrileño BAMK 4-A
1. Social media influencers in the Philippines should always be transparent by clearly stating if a post is sponsored to avoid misleading their followers. They need to pick partnerships that fit their values and their audience’s preferences to keep their content authentic. It’s also important for them to talk with brands and set clear boundaries on how promotions will be done. Balancing these responsibilities helps influencers stay genuine while building trust and maintaining a good reputation with their audience.
2. Dermatology influencers should follow the Philippine Dermatological Society’s guidelines and avoid promoting products that aren’t backed by solid research. They should focus on providing useful, educational content rather than making it look like an advertisement. If they work with beauty brands, they need to be clear about the partnership and avoid misleading their audience. By doing this, they can share helpful skin care tips without crossing into promotional territory.
3. Brands should always choose influencers who truly believe in the brand and share the same values. Also make sure influencers disclose sponsorships clearly to avoid misleading followers. Giving influencers guidelines for their content helps keep things honest. The most important thing is that brands need to stay updated on the rules around influencer marketing to ensure everything is done legally and responsibly.
-Elisa Zarah Ogerio BAMK4-A
1. Roles in Balance: Opinion Leader, Influencer, and Endorser
The ethical landscape for social media influencers in the Philippines is difficult. It is expected of them to provide sincere and unbiased material as respected opinion leaders. Even while they do not personally use or completely support the things they endorse, they frequently have financial incentives to do so as brand ambassadors. When their endorsements influence consumer decisions, especially in the health and beauty industries, this dual role may present ethical dilemmas.
2. Influencers in Dermatology and Ethical Issues
The need of ethical behavior for dermatological influencers is highlighted by the Philippine Dermatological Society’s standards prohibiting endorsements by medical practitioners. They should do the following to ensure that their content is instructional rather than promotional:
– Put transparency first by being upfront about any sponsored material and brand agreements.
– Retain Professionalism: Steer clear of making inflated or unsubstantiated statements regarding products.
– Emphasis on Education: Disseminate precise, fact-based information about dermatological and skincare concerns.
– Avoid Conflicts of Interest: Refrain from endorsing goods that might go against their ethical principles or professional opinions.
3. Brands’ Ethical Influencer Marketing Techniques
In order to effectively traverse the complex ethical terrain of influencer marketing, companies must to:
– Genuine Collaborations: Assist influencers whose audience and ideals align with the goals and objectives of the company.
– Transparent Disclosure: Make sure influencers use the proper hashtags and disclaimers to properly disclose sponsored material.
– Encourage influencers to provide instructive and educational material instead of only commercial content.
– Ethical Guidelines: Clearly define rules for working with influencers that emphasize responsibility, openness, and honesty.
1. In my opinion social media influencers should always be true to themselves as well as they practice how the proper ethics especially, they use media which is the most powerful way in expressing once self in today’s generation. Its on how they carry themselves to the public and they do not deceive others just to gain popularity and they should be responsible and accountable to what they do.
2. I think they should just give the public the information and benefits of using that product and the effect to them, compares to selling it to them using their popularity just to gain money and not concerning what would be the effect on them later on.
3. For what I have read, I would like to recommend still to be authentic, honest and engage responsibly on the social media because once the consumer found out that you are true to yourself and promoting good ethics in digital platforms, no matter how expensive your product is, if you are really true to yourself and transparent, they will still purchase it as long it would be beneficial to them.
1. In my opinion social media influencers should always be true to themselves as well as they practice how the proper ethics especially, they use media which is the most powerful way in expressing once self in today’s generation. Its on how they carry themselves to the public and they do not deceive others just to gain popularity and they should be responsible and accountable to what they do.
2. I think they should just give the public the information and benefits of using that product and the effect to them, compares to selling it to them using their popularity just to gain money and not concerning what would be the effect on them later on. 3. For what I have read, I would like to recommend still to be authentic, honest and engage responsibly on the social media because once the consumer found out that you are true to yourself and promoting good ethics in digital platforms, no matter how expensive your product is, if you are really true to yourself and transparent, they will still purchase it as long it would be beneficial to them.
Crisha Verde, BAMK 4C
1. There are various ways in which social media influencers can avoid problems that may arise when working with brands and stakeholders. First and foremost is to be transparent by clearly disclosing paid partnerships to maintain trust with their audience. In this way, the audience would immediately know that it is a partnership and there is money involved. Influencers must also partner with products or brands that they really use and support so that they can be honest with what their reviews are and have the same sense of value with the brands that they work with. Given that all of this can either positively or negatively impact their audience, it is important to have a sense of responsibility.
2. It must be highlighted that safety is a must and misleading claims about products should be avoided and is not acceptable. Affiliations and paid content must also be communicated with the audience for them to set expectations. Furthermore, they should not promote any no therapeutical claim products and should only work with ethically sound corporations that have no record of unethical practices as this can affect its career as well as its credibility to the public. Being a dermatology influencer may be challenging, but if done credibly and responsibly, it can greatly help both brands and stakeholders.
3. Brands should first connect with the influencer in a way that they share and uphold the same value for the product. The motivation should come from the value seen in the product and not from the sponsorship of the content by the influencer. In this way, the influencer gets to speak and be creative with the message of what he or she believes and sees in the brand making it more authentic rather than pressuring itself to make false statements about the products, enabling both parties to build long-term relationships. Moreover, it should also take into account the regulations in the Philippines and it must be adhered at all times.
Eleonor M. Abendan
Digital Marketing [schedule of class: Monday & Wednesday 1:30-2:30PM]
BAMK4D
1. The Problem of the Influencer: Balancing Belief and Brand
I think Filipino social media influencers can be great marketers. They are like trusted friends who change opinions instead of just being promoters. Because of this, they need to be honest about their partnerships to keep that trust. Let’s be truthful about whether it is really a sponsored post!
However, being open is just half the battle. In order to be considered an influencer, they also have to be genuine in their own selves. Their articles should not just be advertisements; they should convey their real thoughts. They should support products that they think can really make a difference in the lives of their followers.
2. Skin Impact: It is a Delicate Balance
There is a special responsibility placed especially on the dermatology influencers in light of the rules created by the Philippine Dermatological Society. They have the responsibly to teach their audience facts instead of just touting products. There really needs to be a differentiation, not confusion, between helpful information stemming from paid posts.
When recommending products, safety and effectiveness should come first. As a marketing student, I think it is wrong to promote products that could harm consumers.
3. A Fair Partnership: Brands and Influencers Collaborating Together Working with influencers from the Philippines can be a good thing for brands if done honestly and openly. It should then be clarified on the agreements made for sponsored content, and brands can pick the right partner influencers who actually believe in the product. Information spread to influencers should be correct and fair. Its purpose is not to sell something but to create helpful content for the audience. This can be an opportunity for influencing the community in a positive way.
Eleonor M. Abendan
Digital Marketing [class schedule every- Monday & Wednesday | 1:30-2:30 PM]
BAMK4D
1. The Problem of the Influencer: Balancing Belief and Brand
I think Filipino social media influencers can be great marketers. They are like trusted friends who change opinions instead of just being promoters. Because of this, they need to be honest about their partnerships to keep that trust. Let’s be truthful about whether it is really a sponsored post!
However, being open is just half the battle. In order to be considered an influencer, they also have to be genuine in their own selves. Their articles should not just be advertisements; they should convey their real thoughts. They should support products that they think can really make a difference in the lives of their followers.
2. Skin Impact: It is a Delicate Balance
There is a special responsibility placed especially on the dermatology influencers in light of the rules created by the Philippine Dermatological Society. They have the responsibly to teach their audience facts instead of just touting products. There really needs to be a differentiation, not confusion, between helpful information stemming from paid posts.
When recommending products, safety and effectiveness should come first. As a marketing student, I think it is wrong to promote products that could harm consumers.
3. A Fair Partnership: Brands and Influencers Collaborating Together Working with influencers from the Philippines can be a good thing for brands if done honestly and openly. It should then be clarified on the agreements made for sponsored content, and brands can pick the right partner influencers who actually believe in the product. Information spread to influencers should be correct and fair. Its purpose is not to sell something but to create helpful content for the audience. This can be an opportunity for influencing the community in a positive way.